I am a results-driven Digital Marketing Specialist with a solid foundation built on diverse experiences within the digital marketing landscape. Beginning my career as a call center representative for Sun Life Financial, I developed strong communication skills and a customer-centric mindset.
My transition to a pivotal role as a Photographer and Social Media Manager for a local Honda car dealership marked the beginning of a seven-year journey characterized by strategic marketing proficiency. In this capacity, I spearheaded content creation initiatives encompassing graphic design, video editing, and copywriting. My commitment to staying ahead in the digital realm is evident in my self-taught mastery of Google Ads and automation through Zapier.
Managing the complete marketing portfolio for the dealership, I showcased expertise in overseeing various channels, optimizing strategies, and ensuring brand coherence. My analytical skills extend to evaluating and enhancing marketing strategies, emphasizing SEO, SEM, social media, and email marketing.
Although lacking a formal degree in marketing, my practical expertise compensates, underlined by proficiency in marketing analytics tools, CRM systems, and project management software. I possess a demonstrated ability to lead teams and cultivate collaborative environments, fostering growth at both individual and organizational levels.
In the ever-evolving digital landscape, my focus on industry trends remains unwavering. I bring a wealth of work-related knowledge and technical acumen to the table, aiming to contribute significantly to the success of any organization through innovative marketing strategies and exceptional client service. Eager to apply my extensive experience, creativity, and strategic mindset to drive measurable results in the digital marketing sphere.
Utilized effective communication skills to create engaging and persuasive content for various social media platforms, including Facebook, LinkedIn, Instagram, and YouTube. Managed and optimized client websites using advanced platforms like WordPress and Shopify, demonstrating technical proficiency. Developed and executed holistic digital marketing strategies, incorporating both paid and organic methods, showcasing a data-driven and analytical approach. Coordinated and maintained social media accounts across multiple platforms, showcasing client relationship management abilities and contributing to the overall success of digital marketing campaigns.
Digital Marketing Manager: Onboarded and managed new clients, optimizing Google PPC campaigns with a combined yearly budget exceeding $1.5 million. Utilized active listening and comprehensive analysis to achieve and surpass campaign optimization goals for Cost-Per-Acquisition, Conversion Rate, and Lead Volume. Managed paid and negative keywords, bids, budget, and search terms. Proactively tracked daily performance and promptly reported any significant changes in results to the supervisor through email and chat platforms. Actively contributed to weekly management meetings, collaborating with cross-functional teams and diverse stakeholders to drive campaign success and consistently exceed company objectives.
Operations Manager – PPC Customer Success: Strengthened partnerships with dozens of PPC Search Engine Marketing (SEM) clients through active listening, comprehensive analysis, and delivering exceptional client experiences. Demonstrated expertise in understanding and effectively addressing customer requirements, providing tailored and clear solutions that consistently exceeded expectations. Proficiently resolved diverse customer concerns through various communication channels, ensuring timely and satisfactory resolutions within designated service hours. Proactively communicated with clients, providing regular updates throughout the campaign onboarding, implementation, and optimization process to maintain transparency. Implemented continuous improvement strategies, optimizing various areas to ensure exceptional customer experiences and ultimately leading to heightened client satisfaction.
Collaborated with and mentored junior PPC staff, providing guidance in implementing and troubleshooting digital marketing strategies. Responsible for managing and optimizing advertising campaigns across various platforms, including Google Search, Display, Call, YouTube, Facebook, and outbound email marketing. Actively collaborated with cross-functional teams, including Web Development, SEO, and Content Creation, to achieve digital marketing goals and foster strong partnerships. Served as dedicated SEO/PPC account manager for diverse North American clients, addressing specific needs and achieving objectives. Enhanced client relationships through effective communication, expectation management, creative issue resolution, and exceptional customer service.
Researched, analyzed, and developed tailored digital marketing plans for both internal marketing efforts and external clients. Orchestrated and advanced multi-platform advertising campaigns on Google, Facebook, and YouTube, consistently achieving outstanding performance and client satisfaction. Acted as an account manager, liaising with both internal team stakeholders and external clients to ensure the seamless execution of marketing plans. Collaborated with cross-functional teams and management to design innovative digital advertising packages for the sales team’s clients, driving revenue growth. Successfully transitioned to remote work during the COVID-19 pandemic, maintaining peak productivity and delivering exceptional outcomes while fulfilling all responsibilities.
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