Sr Adobe Target & Launch Developer

The Sr. Adobe Target & Launch Developer should have proven experience delivering complex solutions to customers and be able to work effectively both as an individual and as part of a team that is led by the Project Manager and Technical Architect. In addition, the Developer should be capable of providing leadership within a team as required by the project.  This role is 100% Remote, US based.

Responsibilities:

• Configure, administer, and operate Adobe Target to build Multi-channel campaigns.
• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy.
• Design Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey.
• Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.
• Experience in A/B and multi-variate testing methodologies across a number of digital properties.
• Managing the end to end testing process including setting a hypothesis, selecting KPIs and goals, gathering requirements, test execution, and measurement.
• Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.
• Read data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.
• Partner with cross-functional teams to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
• Understands the interplay between Target and Analytics, garnering informative insights and custom audiences via analytics, and using it to test content and personalization.
• Adobe Target Web service implementation experience.
• Exposure to multiple end to end Adobe target Implementation.
• Design experience of Migrating content from one legacy system to AEM.

Requirements:

• Bachelor’s degree in computer science, information technology, engineering, electrical engineering, related field or equivalent work experience.
• 5+ years of overall experience with 2+ years of hands-on development experience with Adobe Target & 6+ months of development experience with Adobe Launch.
• Excellent verbal and written communication skills as well as customer relationship building skills.
• Adapt to and work effectively with a variety of clients and in challenging situations.
• Desire to participate in and help build and strengthen a team-oriented environment.
• Strong adherence to a consistent delivery methodology and associated deliverable generation.

Nice to have Skills:

• AEM Knowledge is an added advantage
• Experience in design level documentation of BRD, Technical and architectural diagrams