Sr Adobe Target & Launch Developer

Work from
Full Time
Opening date
Closing date
31 Jan 2022

The Sr. Adobe Target & Launch Developer should have proven experience delivering complex solutions to customers and be able to work effectively both as an individual and as part of a team that is led by the Project Manager and Technical Architect. In addition, the Developer should be capable of providing leadership within a team as required by the project.  This role is 100% Remote, US based.


  • Configure, administer, and operate Adobe Target to build Multi-channel campaigns.
  • Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy.
  • Design Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey.
  • Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.
  • Experience in A/B and multi-variate testing methodologies across a number of digital properties.
  • Managing the end to end testing process including setting a hypothesis, selecting KPIs and goals, gathering requirements, test execution, and measurement.
  • Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.
  • Read data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.
  • Partner with cross-functional teams to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
  • Understands the interplay between Target and Analytics, garnering informative insights and custom audiences via analytics, and using it to test content and personalization.
  • Adobe Target Web service implementation experience.
  • Exposure to multiple end to end Adobe target Implementation.
  • Design experience of Migrating content from one legacy system to AEM.


  • Bachelor’s degree in computer science, information technology, engineering, electrical engineering, related field or equivalent work experience.
  • 5+ years of overall experience with 2+ years of hands-on development experience with Adobe Target & 6+ months of development experience with Adobe Launch.
  • Excellent verbal and written communication skills as well as customer relationship building skills.
  • Adapt to and work effectively with a variety of clients and in challenging situations.
  • Desire to participate in and help build and strengthen a team-oriented environment.
  • Strong adherence to a consistent delivery methodology and associated deliverable generation.

Nice to have Skills:

  • AEM Knowledge is an added advantage
  • Experience in design level documentation of BRD, Technical and architectural diagrams
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