Senior Copywriter

Work from
Anywhere ๐ŸŒŽ
Type
Full Time
Opening date
Closing date
9 Feb 2022
Views
137

The Senior Copywriter creates compelling and concise copy to sell Blavity Inc. digital products and educate or engage B2B clients and consumers. This role evolves all aspects of our visual and verbal brand, reflecting on where weโ€™ve been, effectively transitioning Blavity to its next phase of incredible growth and future opportunities. The ideal candidate can flex persuasive writing muscle on websites, product pitch decks, and newsletters.

This role will report directly to the VP of Brand.

Responsibilities

  • Work closely with cross functional teams, including talent/programming, events, O&O production and integrated marketing to write copy for Blavity campaigns and proposals.
  • Conceptualize, write, and edit RFP response decks presenting innovative campaigns, including tag lines and product stories that create an emotional connection with our Blavity audience and meet client objectives
  • Craft compelling copy for Blavity Inc.โ€™s ecosystem of event programming, including panel topics and event descriptions.
  • Write marketing copy for website, apps, and newsletters.
  • Analyze results of brand marketing materials (e.g., emails, websites) to identify and write the type of copy that results in action.
  • Be responsible for gaining in-depth knowledge of our products and programs, staying up-to-date on relevant pop culture and social perception, and researching other brands to keep a competitive edge
  • Edit and proofread copy to ensure it is accurate, consistent, grammatically correct, and that the message speaks to the Blavity audience in a cohesive brand voice throughout multiple channels.

Qualifications

  • Education: Bachelor’s degree required, English, Marketing, Journalism, or related field preferred
  • Years of Experience: 4+ years of copywriting experience at a media company or advertising agency
  • Technology: Proficiency with project management software such as Asana
  • Competencies/Skills:
  • A command of the English language and persuasive and refined writing skills
  • A wide vocabulary
  • Ability to reinvent/create something new
  • An understanding of user experience
  • Great listening skills
  • High curiosity level to understand the digital product weโ€™re promoting and the audience weโ€™re addressing
  • Excellent research skills to inform communication
  • Highly skilled with leading campaign ideation
  • A strong creative vision with an understanding of Blavity Inc.โ€™s business objectives
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