Content Marketing Manager

Work from
Full Time
Opening date
Closing date
10 Feb 2022

The Content Marketing Manager will be responsible for driving the content production for the Networking and Security solutions within Edge networking. A strong sense of storytelling and an understanding of content writing, production, and strategy is a must as this creative role will focus on content production. Reporting to the Director of Content Strategy and Messaging, Multi-Cloud and Edge, and in partnership with the Networking GTM Strategy team, our content team is the driving force behind the marketing-contributed pipeline and bookings of the Edge Networking solutions, including SASE and SD-WAN.

If you are self-driven and passionate about uncovering and producing great stories and programs that impact brand awareness and pipeline, you will be successful!


  • Create high-quality, relevant and engaging content to help support our Edge networking story by partnering with content and GTM leads
  • Have a digital-first mindset, always consider and focus on social media messaging, SEO and SEM regarding developed content
  • Identify gaps in buyer journey content map and execute content to complete the content journey
  • Participate in knowledge-sharing between product marketing and go-to-market teams to gain a deep understanding of the buyer’s journey and buying behavior
  • Drive the production of blogs, videos, infographics, ad copy, research reports and other dynamic content pieces to ensure optimal return on key demand generation activities through the Demand Design team
  • Help design and implement measurement systems with marketing operations to optimize the performance of content.
  • Lead information gathering from key industry figures, competitive intelligence resources and active solution customers; leverage research (through questionnaires/surveys) to drive informed content creation.
  • Seek new and innovative methods for displaying content and amplifying key messages through the demand team.


  • Background in writing and content marketing in a B2B technology business. SaaS and subscription experience preferred.
  • Passion for the networking industry; past data center/hyperscaler, telecom, cloud, network security OR startups with modern app development experience strongly preferred.
  • 5+ years’ experience in a marketing role.
  • BA/BS in Marketing, Communications, Business Administration, Writing, English or relevant field of study
  • Ability to multi-task and navigate through ambiguity with a high-level of self-motivation and passion
  • Strong interpersonal skills to engage with internal and external stakeholders when it comes to understanding needs and relevant topics for content
  • Ability to analyze content engagement across channels to inform future efforts and campaigns
  • Strong writing ability that spans a number of mediums: blogs, tweets, copy for reports/whitepapers, email messages, web copy and more
  • Ability to craft original content through independent research or interviews with internal thought leaders
  • You can clearly explain why a piece of content needs to be written or adapted with a desire to make a difference
  • Work well in a global virtual environment that is fast-paced and constantly changing
  • Writing samples will be required
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