Content Writer

Work from
Full Time
Opening date
Closing date
15 Feb 2022

We are looking for a versatile Content Writer to assist the Marketing Team’s efforts in ideating, creating, and editing content. This role will report to the Content Manager and be responsible for executing our proactive content strategy and writing content that explains and explores the proptech ecosystem to a cross-section of readers with varied knowledge of the industry.


  • Write compelling content to reach and engage external and internal audiences (e.g. clients, prospects and employees). Content will appear across our Company’s platforms, including, blog, social media channels, executive communications, marketing presentations, external sites.
  • Write articles optimized for search engines on property tech and real estate-related topics for consumption by customers and the general public.
  • Working with Marketing on SEO projects including analysis and tracking of content performance.
  • Conduct research for and assist in the creation, development and execution of our content plan. Includes content themes and content calendar, as well as content for targeted campaigns.
  • Brainstorm topics, research, and write 10-15 pieces of content a month, with varying word count, aligned to key themes maintaining the ButterflyMX voice and authority.
  • Work closely with our internal teams on content planning and editorial calendar management to make sure we are executing on key content opportunities.
  • Proofread materials for colleagues and provide quality control.
  • Manage deadlines for multiple projects simultaneously.
  • Support all departments in ad hoc project work and requests.
  • Optimize and edit existing content and advertising copy

About you

  • Bachelor’s degree (with a focus in Communications, English, Journalism) or equivalent.
  • Minimum 2-5 years experience as a writer, preferably in real estate industry/regulated environment with experience writing short- and long-form content
  • Proven excellence in writing and style, with an ability to adapt to the company’s tone and voice
  • Willingness to stick with a story from start to finish
  • Relentless attention to detail
  • Proven ability to work with, and build trusted relationships, with internal teams successfully
  • Ability to work independently and deliver excellent, high quality work under time constraints and deadlines
  • Excellent verbal and interpersonal skills
  • Strong organization, communication and problem-solving skills.
  • Strong project management skills with experience completing projects on deadline, accurately, efficiently and with attention to detail
  • Strongly proficient with Google Docs and Microsoft Office

About our benefits

  • Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
  • 401(k) plan with a match
  • 13 paid holidays and 25 days PTO
  • Paid Family Leave
  • Employee Assistance Program
  • Quarterly self-care stipends
  • HealthAdvocacy Program
  • Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
  • Collaborative, dynamic work environment filled with kind, smart people, who are working hard on an industry-defining product
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