Content Marketing Manager

Work from
Anywhere 🌎
Full Time
Opening date
Closing date
17 Feb 2022
We’re looking for a proven Content Marketing Manager who gets excited about big goals and knows how to scale SEO-focused content programs exponentially. We’ve got a great team of writers, a killer SEO agency, and a massive library of high-quality, high-ranking content to work with. In short, the opportunity is huge. If that gets you really [email protected]*#ing excited, you’re our people. Read on and apply to be our next Content Manager.
Appcues is a SaaS platform used by thousands of companies to improve their products without writing any code. Customers like Amplitude, Lyft, and Privy embed Appcues in their products to improve product adoption and grow their business through beautiful in-app experiences they design.

Appcues’ Content Marketing Manager will:

  • Own and optimize the Appcues Blog and ReallyGoodUX to double repeat readership and drive near triple digit organic traffic growth.
  • Partner with our stellar SEO and content production agencies to identify and prioritize content opportunities, including net new content, refreshes, technical optimizations, and pruning.
  • Ensure all new content meets our quality standards (you’ll set them) and brand guidelines.
  • Optimize Appcues’ social media presence to drive content consumption and grow our audiences exponentially.
  • Write content as needed to augment agency production and support our strategic content objectives.
  • Measure and report on organic traffic and leads, repeat readership, and social media engagement.
  • Assist with copywriting as needed.

About you:

  • You’re an excellent writer and editor, and you know how to structure a story.
  • You’ve previously owned and scaled a blog or similar content asset at 100k+ sessions per month.
  • You know our space—you’ve got prior experience in or selling to product management, marketing, growth functions.
  • You understand the unique roles of content at each stage of the buyer’s journey.
  • You know how to grow B2B social media audiences and keep them engaged.
  • You get content SEO—you’re not necessarily an expert (we’ve got people for that), but you’re not far off.
  • You’re journalistic in your approach—if the story doesn’t yet exist, you go out and get it.
  • You have a sense of humor—we don’t write bland, corporate content. We aspire to not only educate, but entertain.
Our Benefits
100% remote – We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won’t change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and, after COVID times, will get together twice a year for a fun off-site retreat.
Well-being – You’ll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave.
Fair pay – Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value
Home office and tech budget – Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
Coworking space, on us – Home office not cutting it? We’ll reimburse your monthly coworking fees.
Equity – We want everyone invested in our success. We grant every employee equity in the company.
Transparency and collaboration – We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend.
Unlimited vacation – We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.
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