Product Marketing Manager

Work from
Full Time
Opening date
Closing date
18 Feb 2022

We are looking for an experienced Product Marketing Manager to join the Hyland team. We are seeking an individual with a passion for developing compelling messaging and positioning, influencing go-to-market strategy, and driving effective sales enablement. Experience in marketing SaaS products is preferred. Check out the details below to learn more and apply!

What you will be doing

  • Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight
  • Identify overall market opportunity and refine specific audiences through targeting and segmentation, as well as work with demand generation, digital marketing, campaign management and the industry marketing teams to map content needs to demand creation requirements
  • Decide on relevant content for the buyer personas and develop this content accordingly across a range of formats, such as white papers, brochures, social media, web pages, online events and more, as well as be an active contributor to our thought leadership strategy by participating in blogs, web content, etc.
  • Work with demand generation, digital marketing, campaign management and the industry marketing teams to map content needs to demand creation requirements
  • Act as the subject matter expert on the assigned area of the company’s software product or solution; develop and maintain the competitive comparison guide for use in positioning against like offerings from other competitors
  • Collaborate with direct and channel sales partners in creating their sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos)
  • Develop the solution launch planning strategy, execute the plan and support analyst briefings
  • Develop a range of customer testimonials for external/internal use, including written case studies
  • Measure the success of content and materials produced. Use the analytics available to make recommendations and develop best practices to maximize the effectiveness of future materials
  • Mentor, coach, train, and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
  • Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

What will make you successful

  • Bachelor’s Degree
  • Significant experience (ideally 5+ years) in product marketing or similar role, and relevant industry or technology
  • Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job
  • Background in marketing enterprise software – especially cloud-based solutions – preferred
  • Must be comfortable and effective at delivering presentations
  • Strong writing/presentation building, verbal, written, digital, and graphic communication skills
  • Strong Web research and analysis skills
  • Demonstrated ability to establish rapport and gain the trust of others; effective at gaining consensus
  • Knowledge of the enterprise sales process, and the product collateral needs for effective value based solution marketing and selling
  • Self-motivated with the ability to manage projects to completion with minimal oversight
  • Up to 20% travel required
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