One of our goals at Pearson is to help more people learn English and other languages to enable them to make progress in their lives, whether that’s to get a promotion at work, move abroad to study or work or earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high-quality online learning in English and 40 other languages to consumers worldwide via its mobile and web apps, virtual reality and augmented reality products. It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs.
This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans.
About the position
Are you ready to be a part of the language learning revolution? Mondly by Pearson, a leading language learning platform, is seeking a motivated and talented User Acquisition Specialist to join our team and help us accelerate our user acquisition efforts on the Meta channels. If you have a passion for digital marketing and a keen interest in optimizing campaign performance, this is the perfect opportunity to make a significant impact in the world of language education.
What you’ll do
- Manage the set-up, running and optimization of user acquisition campaigns working in close partnership and under the supervision of the Senior specialist, as well as other internal teams and agency partners, to deliver against ROI (when applicable);
- Monitor the assigned channels’ performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs;
- Create performance reports and use the marketing analytics insights to evaluate campaign success and maximise return on investment;
- Monitor market trends, identify the latest innovations and share them with the team;
- Identify new user acquisition strategies, perform A/B tests on campaigns and analyse their results, on an ongoing basis, under the supervision of the Senior Specialists;
- Actively research and collaborate with the Creative team on ad creative development and ensure production schedules remain on track;
- Social Listening: ongoing monitoring and analysis of user comments, extracting key insights and building reports to inform strategic decisions
- Have a keen eye for detail and ability to identify opportunities for improvement;
- Tons of curiosity, imagination and creativity with an enterprising attitude towards creative advertising;
- Deliver activities against our defined “jobs to be done” as part of the overall marketing strategy;
- Actively give input towards the overall development, planning and delivery of the user acquisition campaigns;
- Nurture a culture of “test and learn”.
At Mondly by Pearson, we build the learning Metaverse, and each team member is key to our success. Join us, and you’ll benefit from
- Hybrid or Remote working arrangements (work from home combined with in-office, where possible)
- Access to tech teams from Google, Apple, and Meta
- Day-to-day inspiration from working with A-players and training
- Motivating salary packages & bonuses;
- Training and professional development;
- Financial success connected to performance
- Challenging objectives and support to accomplish them
You are the perfect fit for this role if you have
- Ability to analyze and interpret data to generate insights that help inform investment decisions and marketing strategy;
- Experience developing and reporting on metrics and KPIs for campaign management;
- Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level;
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences;
- Action-oriented with a “roll up your sleeves approach”;
- Robust decision-making – based on evidence and data;
- Evident fluency in the English Language, being confident in speaking, reading and writing communication.