Product Marketing Manager

Work from
Full Time
Opening date
Closing date
7 Mar 2022

At Zendesk, our award winning Product Marketers drive messaging and positioning, enablement, campaigns, and many other strategic activities that drive our go-to-market strategy. We take complicated problems and distill them into simple solutions and stories.

Our SMB Product Marketing (PMM) team is looking for a PMM who loves the story-telling aspect of product marketing. You’ll be responsible for driving value- and persona-based messaging and positioning to target SMB prospects, with a focus on specific industries that Zendesk plays well in. Your ultimate goal is to help drive campaign pipeline.

What you’ll do:

  • Own the SMB Messaging Source Document (MSD) as the source of truth for all messaging/positioning, share ongoing takeaways quarterly with key internal partners and inject into key collateral (pitch deck, campaign content, etc.)
  • Create value-based campaigns with segmented audience messaging!
  • Within primary verticals, do a deeper dive into sub-vertical personas and messaging. This will include creating sub-vertical MSDs and content
  • Support campaign strategy & build assets based on SMB positioning and messaging
  • Partner closely with key business partners, including Global & Regional Campaigns, Content, Product PMM, and Sales

Skills and experience:

  • 3-5 years of work experience in product marketing at a high-tech company or similar
  • Familiarity with SMB audience, their priorities, challenges, and how to speak to them
  • Customer-first mentality and the ability to advocate for the customer’s needs across the business
  • Articulate and very skilled at telling a written or visual story in a simple straightforward way
  • Ability to speak to a VP-level audience with confidence
  • Can collaborate extremely well at all levels and has the ability to build alignment cross-functionally!
  • Strong communication skills and ability to communicate strategies with other functional teams
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