Content Strategist

Osano is hiring a Content Strategist. This role will be key in shaping Osano’s messaging, identifying content marketing opportunities, and owning how we measure our success. The ideal candidate is a creative + experienced content marketer excited to represent Osano’s people, products, and ideals.

If you have a clear understanding of brand, campaign, and marketing strategies, we would love to talk to you about expanding Osano’s digital presence through story-telling and insights.

Osano is an Austin area, venture-backed startup focused on creating transparency in data. We’re a B-corp (public benefit corp), which means that, although we are a for-profit company, we are mission-oriented, and we wake up every morning with the goal of doing well by doing good.

We value candidates from all walks of life and are focused on building a diverse team. If you don’t exactly meet all of the below requirements, don’t let that keep you from applying. We’re looking for people who are eager to learn and grow with us.

The Role

• Develop a content strategy to drive interest, awareness, intent, revenue, engagement, and retention.
• Build a framework for brainstorming, creating, and distributing persona-based and SEO-driven content at scale.
• Map ideal customer profiles and personas to content strategy to successfully execute against sales pipeline goals.
• Work with internal and external thought leaders to coordinate and optimize content.
• Write engaging + tailored content that converts across all stages of the customer journey.
• Track + optimize content performance across all channels and own the impact of content on traffic, qualified leads, and customer wins.
• Serve as a point of feedback on content created by others to ensure Osano’s brand and voice are well-represented.
• Manage contract writers to supply a robust and ongoing pipeline of content.
• Collaborate with internal and external thought leaders to stay informed of privacy trends, legislature, and shifts.

About You

• You bring 3+ years of content strategy experience, preferably in a B2B SaaS company or tech startup.
• You have a background in content strategy, particularly in creating + maintaining editorial calendars, style guides, taxonomies, and metadata frameworks.
• You bring a high level of organization and an analytical mindset; you know how to use data to inform a campaign strategy.
• You’re able to direct contract writers while also being a compelling editorial writer in your own right.
• You’re detail-oriented, committed to delivering high-quality content, even with tight deadlines, and comfortable with the ambiguity of a startup environment.
• You understand demand gen funnels, mechanics, and conversations.
• You have strong opinions about how to measure content success and can share examples of achieving pipeline metrics via content strategy.
• You have expertise in SEO, HubSpot (or comparable CRM), Google Analytics, and other marketing tactics + tools.
• You’re highly resourceful and can overcome obstacles with positivity, creativity, and grit.
• You’re a builder and motivated by contributing to processes, messaging, and market insights.
• Lastly, you should thrive in a remote environment – for us, that means being empathetic, proactively communicating, and bringing ingenuity and initiative every day.

Why Us?

• Our team believes in fostering a delightful experience for our customers and each other.
• We have a supportive leadership team that prioritizes investing in people and their development.
• You’ll be stepping into a space that’s on fire and representing a product that makes prospects say, “This is so awesome” when we demo it.
• We’re truly family-first; it’s not just a policy; it’s a mindset.