Director of Product Marketing

Remote from
Job level
Director
Job type
Full Time,
Opening date
Closing date
12 Jul 2022
Views
623

About Lendflow

Flexible platform to build, enhance or embed financial products.

As a Sr Product Marketing Manager, you’ll have the unique opportunity to build our Product Marketing function from the ground up – working cross functionally with our Product, Sales and Customer Success teams, championing the Voice of the Customer to lead our end-to-end Product Marketing initiatives. This is a great opportunity to join one of the fastest growing fintech startups as an early team member.

Our ideal candidate will have experience crafting the vision and messaging strategy for the most innovative B2B fintech products, partnering across teams to develop solutions anchored on the Voice of the Customer and developing effective go-to-market strategies.

What you’ll bring to Lendflow

  • You have a deep understanding of B2B customers and how to work with Product teams to translate their pain points into effective solutions.
  • You are an expert in developing customer personas and differentiated positioning to help drive customer acquisition, product adoption and retention programs.
  • You can develop brand and product positioning and messaging informed by qualitative and quantitative research, market and competitor insights.
  • You can effectively partner with product managers, engineers and data scientists to identify product opportunities and prioritize efforts based on impact to the business.
  • You can effectively partner with marketing, sales, customer success and content teams to drive go-to-market strategies – including targeting, segmentation, product positioning, value propositions, messaging, marketing channels, and budgets – across the customer journey to drive adoption of new products and features.
  • You can act like a general manager for our Credit Decisioning Engine and become the go-to expert for your product area to help shape the product roadmap and go-to-market strategy and product launches.
  • You can recruit and manage a highly effective team of Product Marketing Managers and ensure cohesiveness across all teams, products and messaging strategies.
  • You are data-driven and can develop best practices for reporting on product metrics and make decisions based on feature adoption and performance, as well as identify optimization opportunities throughout the customer journey.
  • You are excited about getting to know our customers and what motivates them, as well as identifying ways that we can delight them.
  • You are able to simplify complex topics and product features into beautifully simple and engaging value props.

What we’re looking for

  • 5-7 years of relevant experience in product marketing, preferably in B2B fintech and/or 2-sided marketplaces.
  • Experience developing and executing GTM strategies and leading complex product launches with measurable results.
  • Superior verbal and written communication skills and engaging storytelling abilities.
  • Analytic and quantitative skills – Experience using data and metrics to measure impact and recommend improvements.
  • Experience collaborating with internal stakeholders and external agencies/partners, working with digital and PR agencies to execute on GTM plans.
  • Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
  • Experience coaching and managing junior product marketing managers to ensure consistency across all products and verticals.
  • Proficient in Google Suite, project management software (e.g. Trello, Jira, Asana, etc.), good knowledge of marketing tools (e.g. HubSpot, Marketo, Salesforce Marketing Cloud, MailChimp, etc.)

** We don’t expect you to have them all, but we do expect you to be exceptional at some (the more the merrier!). We can’t wait to learn what those are.

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FAQ

What position is Lendflow hiring for?

Lendflow is hiring a remote Director of Product Marketing from

What type of employment does Lendflow offer?

This is a Full Time role.