B2B Product Marketing Manager

WorkWhile hires the best hourly workers and matches them with shifts that fit their skills, location, and life. Employers get access to a quality workforce, while employees get stable income and unmatched benefits, including next-day pay, free virtual healthcare, and upskilling opportunities.

We have the audacious goal to align incentives and solve inefficiencies in the labor market, which is a massive addressable market opportunity as recruiting and staffing is a $450 billion annual revenue industry.

With a small team, we’ve grown extremely fast and earned the trust of both workers and businesses that range from startups to Fortune 500’s. We see ourselves as a scrappy upstart and delight in outcompeting larger incumbents. Our ambition is that when we succeed, our impact will be measured in GDP growth – that’s the scale.

WorkWhile is an Equal Opportunity Employer. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.

About the role

• Join us as our first B2B marketing hire!
• Develop and implement our B2B product marketing strategy to enhance customer acquisition, retention, and revenue growth, while promoting our flexible workforce solutions
• Define and manage our product positioning, messaging, and value proposition, ensuring a strong appeal to our vision of shaping the future of work
• Create engaging product-focused content and persuasive storytelling that resonates with our diverse audience and communicates our value proposition in offering flexible talent management solutions
• Equip the sales team with effective product-related sales enablement materials, including presentations, case studies, and demo scripts to support their efforts in closing deals
• Collaborate with our product team to plan and execute go-to-market strategies for new products, features, and enhancements, ensuring a successful launch and adoption
• Utilize data and analytics to track product adoption, gather customer insights, and inform marketing decisions, continuously refining our product marketing approach
• Develop and manage relationships with external vendors, agencies, and partners to expand our network and support product marketing initiatives
• Conduct market and competitor research to identify trends, opportunities, and threats, and use insights to inform product marketing strategies
• Generate a consistent flow of inbound leads through various channels, such as SEO, SEM, social media, email marketing, and content marketing, focusing on product promotion
• Manage and optimize lead generation campaigns, including email campaigns, webinars, events, and other strategic initiatives related to our products

About you

• Bachelor’s degree
• 5+ years of experience in B2B marketing, with a focus on product marketing, preferably within a startup or high-growth environment
• Exceptional storytelling and copywriting skills, fostering connection and engagement
• Highly analytical mindset, with the ability to use data to drive decision-making
• Familiarity with SEO, SEM, and other digital marketing channels and tactics
• Outstanding project management skills, with the capacity to manage multiple projects simultaneously
• Resourceful and adaptive, thriving in a fast-paced, dynamic environment
• Excellent interpersonal skills, fostering collaboration and inclusivity across diverse teams
• Committed to our mission of improving the lives of hourly workers

Apply now >