Sr Content & Editorial Manager

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Type
Full Time
Opening date
Closing date
14 Mar 2022
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We’re looking for a Senior Content & Editorial Manager with a proven track record of success using thoughtful, data-informed, and actionable content to drive full-funnel outcomes in support of global marketing initiatives.

This individual will be responsible for overseeing our organic channels and editorial content and will be directly involved in all levels of our marketing campaigns. This role will work with the Content Marketing team to support Demand Generation programs such as events and webinars, lifecycle marketing, and account-based marketing, ensuring that materials can be repurposed for sales and customer success enablement.

About the Team:

The Senior Content & Editorial Manager will be a key part of our Growth Marketing team. The role is designed to contribute to every aspect of campaigns, from engagement to conversion. At InVision, Content Marketing oversees the most visible channels at InVision, and is tasked with ideating, developing, and executing materials that leverage all marketing channels, supporting our demand generation and overall marketing goals: to drive pipeline, opportunity creation, and support customer retention for our wider sales and customer success organization. This role reports to the Director of Content Marketing.

This is the perfect opportunity for someone who has experience across all types of editorial and marketing content, is data-informed and results-driven, and has experience tying marketing output and programs to business performance. This person will have the opportunity to build the foundation for, shape and execute on InVision’s content strategy.

What you’ll do:

  • We’re seeking an individual who is self-motivated and has a strong writing ability to develop and implement best-in-class content that connects and compels our target audience.
  • The successful candidate will focus on the support and growth of existing content vehicles/channels, as well as the development of new marketing campaigns and content types. Areas of focus will include:
  • Editorial strategy and calendar (e.g., managing the blog/newsletter)
  • Gated content (e.g., handbooks, guides, tip sheets)
  • Webinars/events
  • Email marketing (e.g., lifecycle, customer nurture/retention)
  • Customer marketing (e.g., case studies)
  • Work closely with the Brand and Product Marketing teams to ensure messaging is effectively conveyed through content efforts
  • Work in tandem with marketing operations, design, and development teams to develop and launch new content
  • Present and communicate results on a frequent, recurring basis
  • Own the impact of their efforts and determine appropriate metrics and goals tied to content

What you’ll bring:

  • Minimum 5-7 years of experience in content and online marketing. Experience working in a B2B tech/SaaS company is highly preferred
  • Exceptional writing skills, with the ability to creatively and appropriately convey our brand narrative through various content types and marketing channels, with a journalistic approach to the integrity and standards of content production.
  • Management of an editorial/content team of internal and external writers
  • Ability to communicate the potential impact content has on business outcomes, and align efforts towards that end. This includes an understanding of marketing metrics and analytics and the ways to help make data-informed decisions
  • Has the ability to work well under tight deadlines
  • Is able to work independently and successfully in a fully-remote environment
  • Proficiency in Wordpress, Google Analytics, Asana, and Adobe suite is a plus

We are looking for someone who matches our level of joy for the work we do, fits in well with our team, and elevates our game. A sense of humor, a lack of ego, and a desire to do great work is essential.

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