At Webflow, our agencies & partners are a key part of our flywheel — representing a large portion of our customers, community and one of our greatest opportunities for growth. Agencies are some of our most innovative customers, many of which are not only customers themselves but also help to sell and implement Webflow within their client base. As we push into our next chapter of growth — we’re looking to double-down on our agencies & partners, making Webflow the de-facto choice for new and strategic service providers alike. To get there, we need a motivated and experienced Sr. Marketing Manager to join our growing team.
Reporting to the Director of Community & Agency Marketing, the Sr. Marketing Manager for Agencies & Partners will play a critical role in driving market share and acquisition of best-in-class freelancers, agencies & potential partners.
This role is all about owning and driving adoption and awareness for agencies, freelancers, and service providers. You’ll craft and execute creative, attention-grabbing strategies that boost awareness and drive conversions, with a strong focus on owning and reporting on key metrics. From developing targeted campaigns to tracking and optimizing performance, you’ll have full control over our segment marketing efforts for agencies & partners. Collaborating with marketing, community, sales, and partnerships, you’ll ensure everything aligns with our growth goals while constantly pushing the envelope with innovative tactics to engage, inspire, and deliver measurable results.
About the role
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: $147,000 – 203,500
- Zone B: $138,000 – 190,500
- Zone C: $129,000 – 178,500
- Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
- Zone A: $167,000 – 231,000
- Zone B: $150,000 – 208,000
- United States (all figures cited below in USD and pertain to workers in the United States)
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Director of Community & Agency Marketing
As the Sr. Marketing Manager for Agencies & Partners you’ll …
- Lead innovative marketing campaigns aimed at increasing awareness and adoption of Webflow among agencies, freelancers, and potential partners.
- Develop and implement strategic acquisition efforts, leveraging Account-Based Marketing (ABM) strategies to identify and engage high-value agency and service provider accounts.
- Analyze market data to identify target customer segments based on shared needs and behaviors, and craft innovative, tailored campaigns that resonate with each segment.
- Collaborate closely with our brand, product marketing, growth, sales, and partnerships teams to craft personalized campaigns that attract key agency prospects, set us apart from our competitors, and convert high-value accounts.
- Produce compelling content, case studies, and thought leadership that speaks directly to the unique needs of the agency and freelancer community.
- Partner with content marketing, brand & growth to develop compelling email copy, engaging web landing pages, and dynamic marketing collateral that inspire action and align with company goals.
- Identify and cultivate relationships with key influencers, partners, and organizations in the agency space to support strategic acquisition efforts.
- Continuously analyze marketing performance, optimizing creative and growth strategies to meet KPIs and growth targets.
- Manage event sponsorships, webinars, and support agency-focused workshops that drive awareness, foster engagement, and support acquisition efforts.
- Work closely with the sales partnerships, revenue enablement, community & product marketing teams.
About you
Requirements:
- 7+ years of marketing experience, with a strong background in B2B marketing, growth and/or partner marketing.
- 3+ years of experience marketing to agencies, freelancers, designers or service providers
- Proven success in developing and executing growth campaigns that drive results.
- Strong relationships with existing agencies and potential clients
- Strong understanding of the digital landscape, including the unique needs of agencies and freelancers.
- Strong analytical skills and the ability to translate product, marketing data, and feedback into actionable insights and strategies.
- Excellent communication skills, with the ability to create persuasive content that speaks directly to our audience.
- Strong negotiation and prioritization skills, with the ability to engage and influence stakeholders at all levels
- Results-driven mindset with a focus on delivering measurable impact and ROI
- A collaborative mindset with the ability to work cross-functionally across teams.
You’ll thrive as the Sr. Marketing Manager for Agencies & Partners if you have:
- A strong understanding of Webflow and its community
- Have experience as a Webflow partner and/or have worked with a Webflow partner in the past
- Have experience working in both product-led & sales-led organizations
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
- Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support health and wellness, smart work, and professional growth
- Professional career coaching, internal learning & development programs
- 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
- Discounted Pet Insurance offering (US only)
- Commuter benefits for in-office employees
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes