Marketing Consultant

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Anywhere 🌎
Type
Contract
Opening date
Closing date
16 Mar 2022
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105

Crawford Group (www.crawfordgroup.com) is seeking an exceptional Marketing Consultant to partner with a client of ours in their global marketing initiatives. Focusing on technology partnerships and demand generation.

Responsibilities:

  • Produce and manage events, including webinars, virtual roadshows, roundtable discussions, user conferences, etc. with a primary goal of generating demand
  • Own event calendar, meetings, work back schedule, reg page, invitations, confirmation, thank you pages, ON24, Splash
  • Set up campaigns in SFDC, assign leads to appropriate nurture campaigns, track and report
  • Submit requests to the creative team to deliver imagery with a wow factor for events
  • Coordinate with the webmaster to get events posted to the website in a timely way to drive attendance and on-demand views, ensuring that each is tagged accurately for easy discovery
  • Maintain and promote an partner events calendar on TheLoop
  • Responsible for tracking and reporting on campaigns. Lead results, lead funnel status, opportunities, and ROI for partner marketing
  • Drive attendance internally and externally, source email list rentals and other tactics to deliver on attendance goals
  • Drive views of on-demand events, report and optimize how client and partners promote them
  • Manage email campaigns, including interfacing with the MOPs team to pull contact lists based on past events/personas
  • Develop and optimize BDRs Outreach Sequences (CTAs, product information, qualifying questions)
  • Promote tech partner events to Field marketing and find opportunities to integrate into their campaigns.
  • Align with Campaign marketing to understand their campaign themes and timelines; share partner content where appropriate
  • Provide program management for tech partner nurture campaigns and explore ways to integrate partner messages into GTM nurture campaigns. Report on nurture initiatives
  • Track and report on Lead status, marketing contribution, and KPI metrics
  • Maintain content tracker and distribute content, building awareness across the business; implement ways to measure consumption
  • Manage the development of channel marketing kits and submit to the reseller channel portal for publication
  • Create tracking URLs for social media and submit partner releases, news, events and new content to the social media editorial calendar
  • Compile monthly and quarterly performance reports for internal use and for identified partners

Requirements:

  • Channel marketing
  • Metrics
  • Partner Marketing
  • Program Management
  • Reseller Channel
  • Roi
  • Microsoft Word

Location: Remote
Duration: 1-year potential to extend
Rate: D.O.E, Consultant of Crawford Group

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