Our client, a dynamic agency with a strong focus on B2B industrial markets, particularly in the marine and sport fishing sectors, is looking for a highly skilled Social Media Specialist to join their team!
As a Social Media Specialist, you will lead social media efforts, manage projects, and drive the team’s creative vision forward. You’ll play a key role in shaping our client’s social media strategy, enhancing brand presence, and fostering community engagement across various platforms.
Responsibilities:
- Develop and execute innovative social media strategies across platforms like LinkedIn (focused on industrial markets), Facebook, and Instagram (focused on B2C employee community building).
- Oversee the planning, execution, and completion of various projects, ensuring alignment with the company’s goals and timelines.
- Collaborate heavily with other team members to ensure seamless operations and project success.
- Guide, mentor, and lead a team member hired last year, ensuring they execute the vision effectively.
- Provide social media expertise and strategic guidance.
- Utilize photography, video editing (Adobe Suite), and graphic design skills to create compelling and engaging content.
- Repurpose existing materials and employ guerilla marketing tactics to maximize impact with limited resources.
- Continuously monitor social media performance, analyze metrics, and provide actionable recommendations to improve engagement and reach.
- Manage and optimize ad campaigns across various platforms. Experience with other ad forms is a plus but not required.
- Leverage B2B industrial experience, particularly within the marine and sport fishing sectors, to create relevant and impactful campaigns.
- Assist in developing and refining internal processes to enhance efficiency and effectiveness in project execution.
Qualifications:
- Experience level: Experienced
- Minimum 10 years of experience
- Education: Bachelors
- Proven experience in social media management and project management, particularly within B2B industrial markets.
- Previous experience leading a team and hiring personnel.
- Strong knowledge of social media platforms, content creation, and community building.
- Photography and video editing skills, with proficiency in the Adobe Suite.
- Experience with guerilla marketing and the ability to work with limited resources.
- Background in marine or sport fishing industries is highly desirable.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Willingness to travel up to 25% if located in the Gulf area.
Compensation Range: $60 – 65 per hour