At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.
Join us and be part of a team that is making a real impact.
Position Summary:
As a Marketing Data & Insights Analyst, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy. You will work with cross-functional teams and multiple data sets to monitor trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders. You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution. Enabling the development of a “beat the previous week” culture. Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions.
Key Responsibilities:
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.
- Track, measure and report digital performance to ROI, through all technology platforms and digital channels against planned KPI’s, goals and deliver actionable insights and recommendations
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Partner with all Marketing functions and ensure compliance to set and agreed technology integration processes and SLAs to keep performance measurement as accurate as possible and flexible to support the organizations scalability and growth
- Act as a project manager for the marketing analytics team, helping the team stay up to date with documentation and data governance
Organization:
- Works cross functionally with: Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance and others tbc.
Success Metrics:
- Stakeholder satisfaction with timely output of a continuous performance reporting model
- Adoption of self-serve reporting by key stakeholders
- Effectiveness/accuracy of key insights reporting capabilities
- Ability to manage different kinds of stakeholders and work collaboratively to achieve common goals
- Ability to drive data driven decision making
- Timely completion of regular tasks
Required Experience:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 5+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- Experience in analyzing content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Experience in Using available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Experience in working with marketing, sales and SDR teams with strong presence and presentation skills in a fast paced environment
Skills/Behaviors:
- Business acumen, strategic thinking, business process development, analytical and problem-solving skills
- Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
- Strong collaborative teamwork orientation with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
- Detail oriented with ability to translate quantitative data analytics into actionable recommendations
- Ability to communicate and present story-telling insights in ways that Marketing team members as well as Marketing and Executive Leadership and other functions will understand and take decision
- Curious Analytical thinker, you find and solve problems to increase performance
- Rational/logical
- Flexible/adaptable
- Service-oriented
- Penchant for learning
Knowledge:
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Experience in working with Salesforce, Google Analytics. Good to have : Big Query, python, Marketo, Bizible
- Experience in working in data visualization tools like Power BI, Looker studio
- Experience with Google Analytics, Salesforce, Data Studio, PowerBI