Manager, Digital Marketing
- Remote from
- 🌐 Anywhere
- Job function
- Job type
- Full Time,
- Job posted
- Apply before
- 30 Nov 2024
- Industry
About CrossFit
The world's leading platform for health, happiness, and performance.
RESPONSIBILITIES:
- Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include general setup, QA, managing email lists, segmenting audiences, a/b testing, analyzing results, and optimizing performance.
- Collaborate cross-functionally to continuously improve lifecycle marketing strategies and the customer journey.
- Generate reports to track business KPIs and inform strategic decisions.
- Formulate and execute comprehensive digital marketing strategies aligned with business objectives.
- Stay informed about industry trends, emerging technologies, and digital marketing best practices.
- Develop and maintain a deep understanding of consumer behaviors and the CrossFit brand and ensure the digital experience meets customer needs
- Plan and execute digital campaigns across various channels, including but not limited to the website, email, SMS, SEO, social media, paid media, and the CrossFit app.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Develop and oversee the content strategy for digital channels (email & app), ensuring alignment with brand messaging and campaign goals.
- Collaborate with content creators to produce high-quality and engaging digital content.
- Work in collaboration with Director of Growth Marketing to optimize website content and structure for search engines (SEO)
- Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.
- Use data to apply insights on customer journey and inform site updates
- Continuously look for ways to optimize conversion and customer experience.
- Collaborate with Director of Growth Marketing on optimizing paid marketing campaigns for maximum ROI.
- Collaborate with internal teams, including sales, product, social, and customer service, to align digital marketing efforts with overall business goals.
- Foster strong cross-functional collaboration for successful campaign execution.
KNOWLEDGE AND SKILL:
- Proficient in email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact, etc.) and marketing automation tools.
- Proven leadership, ability to establish and maintain a positive work culture among a team, and ability to communicate effectively to both large and small workgroups.
- Strong understanding of email marketing principles, automation, segmentation, and testing methodologies.
- Excellent copywriting skills with the ability to craft compelling and persuasive email content.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Familiarity with regulations and best practices related to email marketing compliance.
- The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team.
EDUCATION/EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Previous experience (3+ years) in email marketing, preferably within the health and fitness industry.
WHAT WE OFFER:
Personalised job alerts
Set up personalised e-mail alerts about similar remote jobs
How to apply
For safety tips, see our guides or report this job if any issues arise.
See a few more
Similar remote jobs in Marketing & Sales
-
Customer Lifecycle Marketer
We’re working to change the future of online education by building exciting products that equip students and teachers with the tools to succeed in the classroom and beyond. Our team is hungry to learn and improve—both when it comes to our products and ourselves.
-
Business Development Representative
The Business Development Representative is responsible for providing qualified leads to the sales organization and accelerating the process from prospect to customer. What You’ll Do: Use a variety of approaches to prospect into target accounts, including cold calling, social media, SalesLoft, and email.
-
Paid Social Manager
Wpromote is looking for a sharp Social Media Manager to join our Paid Social team to manage scalable full-funnel Social advertising campaigns for a small number of exciting clients. We’re looking for someone who’s whip-smart and knows how to get results while having fun along the way.
-
Solutions Engineer
As an Solutions Engineer, you collaborate with sales teams to ensure key V7 customers achieve twice the impact in half the time. You will thrive on understanding technical leaders challenges and requirements and delivering complex solutions and POVs.
-
Product Marketing Manager
We are analysts. Creators.
-
Sales Development Representative
WorkWhile hires the best hourly workers and matches them with shifts that fit their skills, location, and life. Employers get access to a quality workforce, while employees get stable income and unmatched benefits, including access to credit and savings tools.
-
B2B Product Marketing Manager
WorkWhile hires the best hourly workers and matches them with shifts that fit their skills, location, and life. Employers get access to a quality workforce, while employees get stable income and unmatched benefits, including next-day pay, free virtual healthcare, and upskilling opportunities.
-
Digital Marketing Account Strategist
Love building relationships? Coalmarch by WorkWave is seeking a Digital Marketing Account Strategist to join our small but mighty team based in Raleigh, NC.
-
Manager, Large Customer Sales
Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet.
-
Account Executive
Athena was founded in 2019 by Jonathan Swanson (Co-Founder of Thumbtack; took it to 1k+ employees and $1B in marketplace volume) and is led by our CEO, Robert Hayes (former COO at TaskUs, publicly traded company with 20k+ employees).
-
Marketing Communications Manager
As Manager of Marketing Communications, you’ll be a key marketing leader responsible for developing, managing, and executing exceptional and effective marketing campaigns and internal/external communication initiatives.
-
Enterprise Account Executive – Medical Device
The PatientIQ Enterprise Account Executive (EAE) – Medical Device is responsible for building a pipeline of new business and selling our software solutions to prospective Medical Device accounts in a large multi-state territory across the USA.
-
German Speaking Outbound Sales Development Representative
The Global Sales team plays an integral role in building out our customer base and bringing Twilio to developers, lines of business, non-profits and enterprises to make an impact on their services.
-
Sales Development Representative – German Speaking
GitLab is looking for an enthusiastic and strategic Sales Development Representative (SDR), to join our growing Revenue Marketing team. As a SDR at GitLab, you get the opportunity to lead the initial outreach to targeted Enterprise accounts working in conjunction with the Field and Digital Marketing teams.
-
Social Media Specialist
Our mission is to open the door to the life-changing impact of education and help make education accessible for all.
Job Search Safety Tips
FAQ
What position is CrossFit hiring for?
CrossFit is hiring a remote Manager, Digital Marketing from 🌐 Anywhere
What type of employment does CrossFit offer?
This is a Full Time role.
