Marketing Manager, MarTech

Kraken’s Marketing Technology and CRM Operations team is looking for a Sr. Marketing Specialist – MarTech who will help manage Kraken’s best-in-class technology stack towards good governance and continuous evolution. This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management and engineering teams in order to continue evolving our data infrastructure and technology features to support our marketing tactics across channels.

The team supports the company’s growth and client engagement strategy by implementing tools and executing cross-channel communications in order to help our clients make the most of Kraken’s exchange ecosystem. We strive to serve our internal and external clients with best-in-class technology and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution.

The opportunity

• Manage the operational needs of the various MarTech tools such as access, usage management, and new integrations
• Develop and execute a MarTech roadmap and set corresponding goals to ensure stability and scalability
• Gather and translate marketing/business use cases into technical requirements
• Provide hands-on guidance for internal stakeholders and develop documentation as playbook
• Ensure implementation of best practices for tool governance and marketing activation (e.g., email IP reputation management, feature onboarding, communication channel adoption, etc.)
• Troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders
• Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics
• Participate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally

Skills you should HODL

• 4+ years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.)
• Expert knowledge of Google Analytics and Tag Manager
• Experience with AppsFlyer and SimonData (or comparative CDP platforms)
• Familiarity with SQL and HTML/CSS
• Familiarity with web and mobile app environments, SDK and product lifecycle
• An understanding of performance metrics as well as business/marketing analytics
• Strong organization and project management skills
• Strong crypto conviction and familiarity with our product offerings

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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