The Sr. Campaign Insights Analyst contributes as a member of a production delivery team and collaborates with internal/external stakeholders to plan, execute, and measure email marketing campaigns.
The Sr. Campaign Insights Analyst must understand the end-to-end email campaign lifecycle, client objectives, testing strategies, campaign requirements, customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insights and recommendations on strategy.
The candidate will also be responsible for gathering and reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.
The successful analyst is a forward-thinking team player who prioritizes attention to detail and on-time delivery, who can manage multiple projects, and who effectively communicates both internally and externally.
DUTIES AND RESPONSIBILITIES
Production Deliverables
- Meet regularly with client & stakeholders to gather, document & translate campaign strategies into actional insights.
- Ensure mutual understanding exists with Acxiom campaign manager on requirements for data processing, segmentation instructions & volumes, audience net downs, and controls. Work with stakeholders on final approvals for each.
- Execute and manage timely dissemination of information across campaign data tracking spreadsheets for accurate final processing.
- Analyze campaign results, uncover problems, identify & report on engagement & attribution insights, and make recommendations to improve future performance.
- Provide analytics and support for campaign-specific measurements.
- Manage to client budgets and provide budget forecast projections.
- Provide strategic feedback and communicate updates on campaign progress, goals, and strategy to the client.
- Document final cost metrics for campaign attribution.
- Provide consultation on developing ad-hoc reports and facilitate on-time delivery.
- Document & facilitate client research requests and ensure that results are communicated to the client in a professional and timely manner.
- Participate in performance review meetings, create content, and speak to insights and data as needed.
- Utilize operational effectiveness to deliver quality and on-time work and manage multiple priorities simultaneously.
Planning & Improvements
- Create analysis related to long-term performance, modeling, lift analysis, trending, data element recommendations, etc.
- Recommend new tactics or strategies that are data driven. Use enhancement or demographic data variables to improve outcomes and review the client’s reporting methods.
- Understand and execute all types of analysis and measurements, such as: Audience performance / optimization analysis, opportunity analysis, program measurements.
SKILLS REQUIRED
- Bachelor’s degree.
- Minimum 5 years email campaign and acquisition strategy experience.
- Experience on a Production Delivery Team.
- Proven experience and proficiency in SQL, Oracle, MS Office Suite (i.e. Excel, PowerPoint etc.).
- Experience with Visualization Tools, such as Tableau.
- Problem solving mentality with the ability to work independently and within a team.
- Strong communication skills and analytical skills.
- Ability to translate ideas into documented requirements with a focus on detail.
- Understanding of data modeling, business analytics/intelligence, data science.
- This specific role is not available for sponsorship.
NICE TO HAVE
- Multi-channel marketing
- Experience with File Sharing Platforms, such as SharePoint.
- Knowledge of Acxiom products and services
- Telecom experience preferred.
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.