Product Marketing Lead

By providing a centralized platform for all industry stakeholders, Built enables increased efficiency, collaboration, transparency, and business agility—allowing customers to build and manage the communities around us more profitably and with more confidence. The Built platform is used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors. Since our founding in 2015, we’ve partnered with over 140 of the top financial institutions in the U.S. and Canada, including 35+ of the top 100 U.S. construction lenders.

With our latest $1.5B valuation, we’re on a continued growth trajectory and are committed to attracting the best talent in the world. We want you to be a part of this exciting journey.

We are seeking an experienced and dynamic Product Marketing Lead to drive the go-to-market strategies and positioning for our B2B SaaS solutions. In this role, you will bridge the gap between our product, sales, and marketing teams, ensuring our products are well-positioned in the market and resonate with our target audience. This role requires a strategic thinker with strong communication skills, a deep understanding of B2B marketing, and a proven track record in product marketing.

Key Responsibilities:

• Develop and execute go-to-market strategies for new and existing products.
• Collaborate with product leadership to ensure market readiness and alignment with company objectives.
• Craft compelling product positioning and messaging that articulates value propositions for target personas.
• Differentiate our solutions in a competitive landscape.
• Conduct market research to understand industry trends, customer needs, and competitor offerings.
• Use data-driven insights to identify opportunities and refine marketing strategies.
• Create sales collateral, presentations, case studies, and training materials to equip the sales team with tools to close deals.
• Develop and maintain a knowledge base for sales teams to leverage during customer interactions.
• Partner with the demand generation team to develop campaigns that drive lead acquisition and customer engagement.
• Align product marketing efforts with broader marketing initiatives to ensure cohesive messaging.
• Work closely with customer success teams to identify and promote customer success stories.
• Leverage testimonials, case studies, and reviews to build trust and credibility.
• Act as a key liaison between marketing, product management, and sales teams.
• Foster alignment across departments to ensure consistent execution of strategies.
• Track and analyze the performance of product marketing initiatives.
• Continuously refine strategies based on performance data and feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in product marketing
• Exceptional written and verbal communication skills.
• Proven ability to craft compelling narratives and deliver impactful presentations.
• Ability to work cross-functionally in a fast-paced, collaborative environment.
• Strategic mindset with the ability to think long-term while managing day-to-day tasks.
• Strong project management and organizational skills.
• Passion for understanding customer needs and translating them into actionable insights.
• Self-starter with a proactive approach to problem-solving.

Built’s salary range for this position is $135,000 – 165,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built’s total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.

Perks:

• The rare opportunity to radically disrupt an industry
• Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k
• Robust compensation package including base salary and equity
• Flexible working hours, paid family leave, ERGs & Mentorship opportunities
• Learning grant program to support ongoing professional development

Our company is made up of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.

Greenhouse Disclosure

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Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.

For California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc.

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