Sr. Software Engineer – Frontend – Growth CRO

The Growth team is dedicated to expanding Kraken’s global user base by optimizing every stage of the user journey, from initial impressions to long-term retention. Within Growth, the CRO team plays a pivotal role in maximizing customer acquisition by optimizing conversion rates, streamlining user flows, and ensuring every launch—whether it’s new products, features, markets, cryptocurrencies, or experience refreshes—is primed for success.

Our team collaborates closely with Engineering, Product, Marketing, and Design to drive measurable impact through data-driven experimentation, A/B testing, and continuous UX refinement. We leverage behavioral insights and seamless user experiences to enhance engagement, activation, and long-term user value.

The opportunity

• Design, develop, and maintain high-quality internationalized, public-facing website using Next.js
• Build and optimize user acquisition and onboarding experiences that drive seamless conversion and activation
• Develop scalable solutions to enhance the conversion funnel by ensuring users quickly realize the value of Kraken
• Collaborate on strategic launches, from new product rollouts to market expansions, optimizing for success at every stage
• Continuously test, learn, and iterate on designs and features based on user behavior, analytics, and experimentation
• Implement best practices for high-quality, scalable frontend development, setting the standard for engineering excellence
• Drive technical decisions and shape the frontend architecture to support rapid iteration and experimentation, fostering a culture of innovation and technical excellence
• Work cross-functionally with Design, Product, Marketing, and Data Science to create user-first experiences

Skills you should HODL

• 2+ years of experience building enterprise-level apps with Next.js
• Extensive experience working closely with designers to deliver high-quality user experiences
• A passion for designing high-impact, user-centric experiences that drive measurable growth
• Ability to balance experimentation velocity with engineering best practices to support rapid iteration
• Deep understanding of UI/UX principles, A/B testing methodologies, behavioral analytics, and data-driven decision making
• 6+ years of experience in software development, with a focus web applications
• Strong belief in the value of testing, including unit testing, end-to-end testing, and sanity testing
• Strong written and verbal communication skills in English

Nice to haves

• Knowledge of the cryptocurrency industry and blockchain technology
• Previous experience in growth marketing, user acquisition, or experimentation platforms
• Experience within a large technology organization
• Experience working remotely with a distributed team

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Compensation

Estimated Base Salary $127K – $203K • Offers Equity • Offers Bonus

This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).

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