Editor, Content

Slack is on a mission to make people’s working lives simpler, more pleasant and more productive. We are looking for an editor to join our fast-growing Marketing organization in San Francisco or remote.

We seek a skilled, curious marketer, editor and wordsmith to build persona-based content for a B2B enterprise audience. This role requires outstanding editorial, project management and interpersonal skills. You’re a big-picture content strategist but still obsess over the little details that make a piece of content shine. You strive to create content that’s human and relatable, striking corporate jargon from copy without mercy. You’re eager to build subject-matter expertise that supports the growth of our company.

Content marketing is a critical driver of growth for Slack’s business, and our editors are an essential part of that strategy, from producing content for our award-winning blog to developing in-depth case studies, data-driven reports and marketing materials that enable our sales team.

If this sounds like a good fit for you, why not say hello?

Responsibilities:

• Develop a persona-specific content journey across every digital touchpoint, including our blog, sales kits, case studies, reports, and email outreach.
• Brainstorm innovative content ideas and new outlets for disseminating them.
• Be a great partner and production timelines with staff and freelance writers.
• Jump in and write content as needed.
• Assist with always-on marketing initiatives, including partner marketing content, customer stories and new product/feature announcements.
• Maintain an editorial calendar to keep stakeholders informed of upcoming content.
• Work with a highly cross-functional team, including product marketing, solutions marketing and sales enablement, to ensure that content captures target messaging and core value propositions.
• Exhibit deep audience empathy. Ensure that every piece of content brings value to its intended audience, whether that’s external customers or internal sales teams.
• Quantitatively track and measure content performance and adjust strategy to meet business goals.
• Manage the content production process from end to end, including working with internal teams on art assets, social promotion and sales enablement.
• Learn, maintain and develop the voice of Slack. At Slack, we strive to avoid “marketing speak” and communicate in a way that is clear, concise and human.

Requirements:

• 5-7 years of experience editing and writing high-quality content in the form of bylined articles, landing page copy, sales enablement materials, e-books, case studies, SEO content and more.
• Outstanding communication, prioritization, project- and time-management skills. You are a strategic problem solver with an eagle eye for detail.
• Proven experience working cross-functionally on integrated marketing campaigns.
• Experience writing persona-driven demand generation and/or product marketing content.
• Strong preference for journalistic background and prior B2B SaaS experience.