Email Marketing Manager, DTC E-commerce

As the Email Marketing Manager, you’ll be a key driver in developing and executing email strategies for multiple brands. In this role, You’ll oversee the end-to-end email marketing process—from crafting engaging, targeted campaigns to analyzing performance metrics, optimizing outcomes, and making data-driven decisions.

This is a hands-on position where you’ll take full ownership of email marketing across several brands, creating personalized, results-oriented experiences for a diverse customer base.

RESPONSIBILITIES

• Drive results through data-driven strategies, setting clear KPIs and guiding the team to optimize email campaigns that deliver measurable improvements in engagement, conversion, and overall ROI.
• Develop and execute compelling email marketing campaigns across multiple brands, delivering personalized, results-driven content that resonates with our audience.
• Manage and segment our email list to ensure accurate targeting, growth, and optimal performance.
• Craft engaging content for email campaigns that speak directly to our subscribers, using AI tools to generate copy and collaborating closely with the design team to deliver visually compelling, relevant campaigns.
• Oversee the email marketing calendar, ensuring timely execution of campaigns within budget and aligned with business goals.
• Optimize email deliverability, engagement, and conversion rates by continuously testing, refining, and implementing Klaviyo automations.
• Collaborate cross-functionally with other teams to ensure email strategies align with broader marketing initiatives and company objectives.

SKILLS & EXPERIENCE

• 3+ years of experience in email marketing, ideally within e-commerce or digital marketing, with a proven ability to develop and execute strategic campaigns that drive engagement, conversions, and revenue growth.
• Expert proficiency in Klaviyo, using advanced features like segmentation, A/B testing, and automation workflows to develop highly targeted, data-driven campaigns that align with business goals and maximize ROI.
• Strong analytical mindset, with the ability to assess key performance metrics (e.g., open rates, click-through rates, conversions, and revenue), derive actionable insights, and pivot strategy to continually improve campaign performance and achieve strategic business targets.
• Exceptional written and verbal communication skills, capable of crafting compelling, on-brand email copy that not only engages but converts, tailoring messaging to different customer personas to drive high-impact results.

THE RECRUITMENT PROCESS

• 10 min online DISC assessment to identify your behavioral style, as we strongly believe in the power of diverse teams.
• 15-30 min intro e-meet with Foxelli Group Talent Acquisition team to discuss company, role, your experiences, and expectations.
• Home Task.
• 60 min e-meet with the Hiring Manager and Foxelli Group CPO to discuss the vision of the role, your competencies, and technical skills, followed by a two-way Q&A session.
• Decision & Feedback from us.

SALARY

Starting from €2500 after taxes, depending on your skills, competencies, and experience, with the potential for quarterly performance-based bonuses tied to KPIs.

❕Please note that this role requires a self-employment certificate.

PERKS & BENEFITS

• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and keeping your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep continuously growing.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrates you.
• Full flexibility with your schedule in a fully remote setting for your control of a working day, powered by Hubstaff for transparency and fairness.

ELIGIBILITY & LOCATION REQUIREMENTS

At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Ready to lead Foxelli’s growth journey? Apply now!

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