Product Marketing Manager

Remote from
Job type
Full Time,
Opening date
Closing date
22 May 2022
Views
359

Jobvite, an employ brand, is an end-to-end Talent Acquisition Suite that takes a marketing-first approach to intelligently attract dream candidates, automatically screen for the highest quality, engage employees invested in the future, and retain the people who care the most about your organization by combining the power of AI and the human touch. Jobvite is proud to serve a broad range of customers including Zappos, JPMorgan Chase, Ingram Micro, Trek Bikes, and Panasonic.

As a Product Marketing Manager at Jobvite, you will play a key role in a growing team. You will work closely with product to collect analytics and user behavior data that will be essential for the go to market teams. A successful product marketer will:  

What You Will Do:

  • Develop value based product positioning and product messaging for Jobvite products and services that resonates with our target buyer personas
  • Collect internal and external (competitive and buyer) intelligence to understand why we win and lose and influence go-to-market strategy
  • Develop foundational value based content that effectively communicates the value Jobvite products, and their features bring to the market
  • Plan the launches of new product features and work with cross-functional teams (Product, Marketing, Sales and Customer Success) to drive go-to-market strategy and execution of the launch plan
  • Develop content and collateral to support field teams. Train them on problems we solve for our buyers, develop internal tools and external collateral and teach them how to use it. Increase adoption and retention by enabling customers to discover new features
  • Measure all content for effectiveness and enforce utilization by team
  • Inform product roadmap and validate market fit for all current capabilities
  • Define, analyze and track critical metrics for product usage, adoption, and other trends.

What You’ll Bring:

  • Bachelor’s degree required. MBA is a plus.
  • 5 years of experience in product marketing for B2B SaaS company
  • Expertise in CRM, Marketing, SFA or Talent Acquisition software
  • Familiarity with HR and IT buyer personas
  • Persuasive storytelling and comfort presenting to large groups
  • Passion for enabling our organization to sell the value of our products and services
  • Experience gathering and analyzing sales, customer and market research data to inform business strategy
  • Strong market research skills in gathering and making sense of competitive landscape
  • Comfort creating and delivering impactful PowerPoint presentations that evangelize our products and services
  • Excellent written, verbal and presentation skills
  • Genuine curiosity and customer orientation
  • Ability to make decisions independently and/or as part of team
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FAQ

What position is Jobvite hiring for?

Jobvite is hiring a remote Product Marketing Manager from

What type of employment does Jobvite offer?

This is a Full Time role.