Manager, Events & Field Marketing

We’re looking for a multi-faceted events and field marketer with a passion for delighting customers (potential and current) at every stage of the buyer’s journey. Your mission is to raise awareness and visibility for FullStory while accelerating and increasing our pipeline engine through various field marketing programs. You’ll work alongside a growing sales team and a team of program managers that includes full funnel, partner and customer marketing as well as analytics and marketing operations.

What will make you successful in this role? It’s creativity, excellent organization skills and a solid partnership with the sales team, who will see your work as tuned in, creative and cutting edge, with a dollop of lighthearted bad-assery. What would make you really stand out to us? Your passion for events and ability to execute. We’re looking for people invigorated by our mission, values, and drive to transform the digital landscape.

When it’s safe, travel will be required 30% of the time.

Day-to-day, you’ll:

• Implement unique and successful in-person and virtual events aimed to drive both awareness and pipeline across key business segments and geographies.
• Ideate, plan and execute on field marketing activities (e.g., hosted external events, partner events, direct mail campaigns, etc), including concept, budget requirements, goals and KPIs that will effectively achieve and contribute to pipeline goals.
• Partner with key stakeholders to define, evolve and communicate field plans that align to the goals, objectives and strategies.
• Research and recommend relevant partner vendors and campaign ideas to meet key KPIs.
• Forecast and manage budget and external vendors as needed.
• Monitor performance of field programs to analyze, report and present on campaign and KPI performance and success.

We’re looking for someone who:

• Has 2+ years of experience in a B2B event/field marketing role within a SaaS organization or similar
• Enjoys leading initiatives and deliverables for multiple stakeholders simultaneously
• Delights in the research of event and field marketing trends to make recommendations to senior leadership
• Excels in both drafting an event brief to guide a team as well as drafting event copy to get a campaign going

It would be amazing if:

• Are creative, goal-oriented, and thirst for the opportunity to deliver with close attention to details
• Are an agile, self-starter who thrives in a rapidly-changing, high-growth environment
• Are a problem-solver who meets deadlines despite any roadblocks that get in your way
• Love to think about a variety of events that surprise and delight our customers and foster 1:1 interaction and engagement