The Role
Wpromote is looking for a creative and passionate Associate Director, Organic Social to both manage organic social for a small number of clients and have direct ownership over Wpromote’s Organic Social delivery and growth. This unique role offers you an opportunity to tap into Wpromote’s high performance culture and build an Organic Social team from the ground up! Are you someone who’s not afraid of the ‘never-been-done’ and constantly keeps a pulse on emerging trends, platform updates and emerging technologies? Do you describe yourself as analytical, strategic, proactive, creative, and a go-getter? If so, you may be perfect for this role.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $98,000 – $110,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Creating innovative content strategies for social platforms based on unique client messaging, voice, objectives and target audiences
- Developing Wpromote’s unique value propositions for our emerging Organic Social delivery, creating sales and marketing materials, creating business processes & workflows, training team members on Organic Social best practices and actively participating in new business pitches
- Coordinating content creation, planning, scheduling, and community management
- Managing 3-5 clients across B2C and B2B; directly accountable for these brands’ organic social presence, including engagement, reach and growth
- Cross collaborating with Content Marketing, Paid Social, Performance Creative and Influencer Marketing departments to craft integrated campaigns for current and new clients
- Leveraging data, including but not limited to platform insights, audience trends and brand insights to create an organic social strategy
- Managing and optimizing boosted posts, providing recommendations for budgets to maximize reach and engagement
- Working directly with media and platform partners including TikTok, Meta, LinkedIn, Snapchat and Reddit to ensure Wpromote is delivering on the latest and greatest platform opportunities
- Operating as an Individual Contributor with a long-term opportunity to manage a team of Organic Social specialists
You Must Have
- 5+ years of experience across various social media platforms and best practices including but not limited to Facebook, Instagram, X, TikTok, LinkedIn, Pinterest and/or Reddit with a strong understanding of social and digital landscape
- Passion for trailblazing and determination to deliver inspiring, creative with impressive results for our clients
- Ability to track and analyze social trends, engagement, and sentiment to provide actionable insights for social campaigns
- Experience managing social commerce across TikTok and Meta
- Proficient in writing creative briefs, briefing creative teams, and guiding the development of the creative work; pitching creative campaigns to clients
- Expertise with community management, proactively monitoring and handling consumer interactions, comments, and messages across social platforms.
- Proficiency with some or all of the following tools: Brandwatch, Tubular, Sprout Social Hootsuite, Meltwater, Billo, Trend.io, Google Analytics
Nice to Have
- Working knowledge with post-production creative edits utilizing Canva or other related design tools. Influencer and creator marketplace experience
- 2+ years of experience in new business pitches; excellent storytelling and communication skills
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
