Growth Marketing Manager – Data Associate

Remote from: Anywhere 🌎
Category: Sales & Marketing
Job type: Full Time,
Opening date: 8 Apr 2022
Closing date: 7 Jun 2022
Views: 131

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Kraken is looking for a motivated Growth Marketing Manager – Data Associate to refine and evolve the Growth Marketing team’s measurement and reporting infrastructure. The candidate will work alongside the Paid Growth and Organic Growth teams to drive development, automate, and iterate on reporting processes in Growth.

The ideal candidate has demonstrable experience establishing, expanding and refining marketing measurement infrastructures as well as visualizations, from initial event collection to bottom-funnel metrics. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.

Responsibilities

Expand data availability and customized reporting for stakeholders across Growth Marketing
Work with stakeholders across Growth to analyze performance data and identify additional growth opportunities for their respective channels
Identify opportunities to better utilize existing measurement tools
Assist in establishing a robust conversion testing process for all known funnels
Develop and execute a strategy for maintaining data availability in an evolving mobile measurement landscape

Requirements

3+ years of experience (agency or client) coordinating and maintaining marketing measurement infrastructures
Mastery of various marketing measurement and attribution tools, including: Branch, Google Analytics, and Mixpanel
In-depth knowledge of different digital marketing channels, creative, and best practices
Exceptional presentation and narrative compression skills
Must be adaptable and handle risk and uncertainty effectively
No Crypto experience necessary

Nice-to-haves

Experience with multiple product and marketing measurement tools
Experience with multiple Mobile Measurement Platforms
Experience with server side measurement

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

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