Company Description
Workleap is a Montreal-based tech company on a mission to make work simpler.
Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges.
Workleap operates two distinct product lines:
- The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement.
- ShareGate, the leading Microsoft 365 migration and governance solution, trusted by IT professionals worldwide for its unmatched simplicity.
Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence.
We’re builders at heart, with a clear purpose: to craft the simplest products that deliver exceptional value for our customers. Period.
Job Description
So, what will your new role look like?
As Manager, Customer Marketing for ShareGate, you’ll be the driving force behind programs that deepen customer relationships, fuel expansion and renewal, and transform satisfied users into passionate advocates. You’ll oversee the full customer lifecycle—from onboarding and adoption to upsell, cross-sell, and advocacy—making sure every initiative directly supports retention and growth.
Responsibilities
- Lead ShareGate’s customer lifecycle marketing programs (onboarding; adoption; renewal; upsell; cross-sell);
- Partner with Account Management to design campaigns that drive expansion, renewal, and revenue growth;
- Build and scale customer advocacy programs (reviews; case studies; community engagement; reference programs);
- Develop engaging customer communications across channels (email nurture; in-product messaging; webinars; events);
- Use insights from product usage and customer feedback to optimize lifecycle campaigns;
- Manage and mentor a small team of ICs driving lifecycle and advocacy initiatives.
A typical week?
You’ll be analyzing campaign performance and customer health metrics, launching new lifecycle campaigns in HubSpot, and partnering with Account Management and Sales on renewal or upsell opportunities. You’ll also collaborate with Content and Creative to bring advocacy assets to life—and report back to leadership on the impact your programs are having across retention, expansion, and advocacy.
What does your future team look like?
You’ll be part of ShareGate’s Marketing team, reporting to the Director of Marketing & Growth. You’ll lead a small but mighty group focused on customer lifecycle and advocacy, while working closely with Account Management, Sales, and Product Marketing to drive customer success and long-term growth.
What are the next challenges awaiting your team?
We’re scaling lifecycle campaigns to align with new packaging (Essentials, Pro, Enterprise); designing targeted programs that increase upsell and cross-sell revenue; creating ways to amplify customer voices into powerful advocacy; and building repeatable customer marketing motions that fuel ShareGate’s ambitious growth plans.
Qualifications
- B2B SaaS customer marketing experience;
- Proven track record in lifecycle marketing (onboarding; adoption; renewal);
- Experience with upsell, cross-sell, and revenue expansion programs;
- Background in customer advocacy/community building;
- Strong skills in email marketing, nurture design, and marketing automation (HubSpot experience an asset);
- Analytical mindset with ability to use data to guide decisions;
- Experience managing and developing marketing professionals.
Who we are
We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler – and better – for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort – that’s where growth happens.
Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you’re a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown – you’ll fit right in.
Additional Information
At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
We strive to create a healthy and inclusive work environment. This is everyone’s business.
Our Candidate Experience Flow at Workleap:
Phone Screen – Virtual Interview using Microsoft Teams – Work Sample – Job Offer
We are looking forward to getting to know you!
By applying to this job, you are confirming that you have read and agree to the terms of our privacy policy.
#LI-Remote
