Introduction to Demandbase:
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!
We’re committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!
The base compensation range for this position for candidates in the SF Bay Area is: $163,000 – $245,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.
About the Role
Demandbase is hiring a Principal Product Manager to shape the next evolution of our in-house DSP, transforming it from a powerful B2B media platform into an AI-driven, multi-channel intelligence engine.
This PM will play a pivotal role in scaling our DSP across display, video, and emerging media formats, while laying the foundation for agentic workflows, creative personalization, and outcome-driven optimization.
You’ll define how Demandbase connects data, creative, and decisioning into one adaptive system that automates success across the full customer journey. It’s a high-impact, technical, and strategic role for a product leader who thrives at the intersection of AI, media infrastructure, and B2B marketing innovation.
What You Will Do
- Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats.
- Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes.
- Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience.
- Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement.
- Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types.
Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection. - Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar).
- Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally.
What Will Make You Successful
- Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them.
- You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops.
- Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value.
- Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges.
- Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams.
- Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution.
Qualifications
- 7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems.
- Proven track record of driving growth through media optimization, measurement, or identity innovation.
- Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers.
- Understanding of multi-channel programmatic ecosystems and B2B buying behavior.
- Excellent communication and storytelling skills with both executive and technical audiences.
- Bonus: Experience with generative AI or creative automation in a media or martech context.
Why This Role Matters
Demandbase is redefining how B2B advertising works. Our DSP is not just another bidder, it is the foundation of an agentic, AI-powered marketing platform that connects targeting, creative, and measurement to real business outcomes.
By joining this team, you’ll lead the evolution of a self-optimizing media platform capable of adapting to each advertiser’s goals, channels, and audiences, from display to CTV to whatever comes next.
If you’re passionate about building the future of intelligent, multi-channel B2B media and want to shape how AI transforms advertising at its core, we’d love to meet you.
Benefits:
We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase:
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
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