# Sr. Director, Field Marketing EMEA Remote from[UK](https://jobicy.com/job-region/uk.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted27 Jun 2026Apply before27 Jul 2026Experience level Senior Views / Applies 291 / 24 [About company](https://jobicy.com/company/smartsheet.md) [Share](#share) About [Smartsheet](https://jobicy.com/company/smartsheet.md) Smartsheet is a platform for work management and automation solutions. * [Computer Software](https://jobicy.com/company-category/software.md) * 2005 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? 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Upgrade to Plus ### AI Summary The Sr. Director, Field Marketing EMEA role at Smartsheet is a senior leadership position based in London, responsible for driving enterprise-focused field marketing strategy and execution across EMEA. The role involves close partnership with regional Sales leadership to achieve pipeline contribution, investment strategy, and operational rigor. Key responsibilities include leading a team, designing scalable GTM programs, managing budget allocation, and establishing performance metrics tied to revenue outcomes. The ideal candidate has 12+ years of B2B marketing experience, including senior leadership roles, and a proven track record in building and scaling field marketing teams. This is a builder role for an experienced leader who thrives in evolving environments and aims to mature field marketing capabilities across diverse markets. ### Role DNA Job Complexity Easy Hard AI Insight This role requires extensive experience (12+ years) in senior leadership, building and scaling teams, and driving revenue impact in complex environments, making it highly challenging but not the most extreme. ### Salary Analysis Median Market Rate $220,000US Market $180k – 280k 0 $308k AI Insight The salary for this role is not explicitly provided, but based on US market data for a similar senior director level position in field marketing, the estimated median is $220,000. This is competitive for a senior leadership role in a tech company, though actual compensation may vary based on location and experience. ### Core Skills Required [Field Marketing](https://jobicy.com/jobs?search_keywords=Field+Marketing.md) [B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B+Marketing.md) [Enterprise Sales](https://jobicy.com/jobs?search_keywords=Enterprise+Sales.md) [GTM Strategy](https://jobicy.com/jobs?search_keywords=GTM+Strategy.md) [Pipeline Management](https://jobicy.com/jobs?search_keywords=Pipeline+Management.md) [Sales Partnership](https://jobicy.com/jobs?search_keywords=Sales+Partnership.md) [EMEA Markets](https://jobicy.com/jobs?search_keywords=EMEA+Markets.md) [Marketing Leadership](https://jobicy.com/jobs?search_keywords=Marketing+Leadership.md) [Team Building](https://jobicy.com/jobs?search_keywords=Team+Building.md) [Budget Management](https://jobicy.com/jobs?search_keywords=Budget+Management.md) ### Cover Letter Sample Dear Hiring Manager, I am writing to express my interest in the Sr. Director, Field Marketing EMEA position at Smartsheet. With over 12 years of B2B marketing experience, including senior leadership roles driving enterprise sales motions, I have a proven track record of building and scaling field marketing teams and programs that deliver measurable pipeline impact. My expertise in partnering with sales leadership to align GTM strategies and optimize investment across diverse markets aligns perfectly with the requirements of this role. In my previous role, I successfully led field marketing initiatives across EMEA, establishing operating cadences and performance metrics that improved pipeline coverage and revenue growth. I am excited about the opportunity to bring my experience in building repeatable frameworks and leading change in evolving environments to Smartsheet, a company that values innovation and collaboration. Thank you for considering my application. I look forward to the possibility of contributing to Smartsheet's continued success and would welcome the opportunity to discuss my qualifications further. Sincerely, Your Name Copy ### Sample Interview Questions Can you describe your experience in building and scaling field marketing teams across EMEA?In my previous role, I built a field marketing team from scratch across key EMEA markets, hiring and developing talent to support enterprise sales. I established scalable programs and operating models that improved pipeline contribution by 30% year-over-year.How do you align field marketing strategy with sales leadership to drive revenue?I regularly partner with sales leaders to understand territory priorities and pipeline gaps, then co-create marketing plans with shared metrics. I ensure regular inspection cadences to course-correct quickly and maintain alignment.Describe a time you had to adapt a global marketing program for a local market in EMEA.We had a global ABM program that needed localization for the DACH region. I worked with local sales to adjust messaging and channel mix, incorporating regional events and partner collaborations, resulting in a 20% increase in pipeline from that market.How do you measure the ROI of field marketing investments?I track pipeline contribution, coverage, velocity, and deal progression tied to specific programs. I use attribution models and regular reporting to demonstrate impact and adjust investment based on performance.What is your approach to leading a team through organizational change?I focus on clear communication, setting expectations, and involving the team in designing new processes. I provide support and training to ease transitions and celebrate quick wins to build momentum. For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership. This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth. This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets. As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets. This role reports directly into the VP, Global Field & Partner Marketing. You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization. What You’ll Do * Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities * Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA * Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration * Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly * Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales * Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes * Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets * Build repeatable field marketing programs and execution frameworks that scale across EMEA markets * Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs * Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes * Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams * Ensure consistent execution while allowing flexibility for country- and market-specific needs across a diverse EMEA landscape * Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities * Represent EMEA Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy * Marketing investments demonstrably improve pipeline coverage, velocity, and deal progression * Perform other duties as assigned You Have * 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions * Proven track record of building and scaling field marketing teams, programs, and operating models * Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments * Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity * Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting * Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability * Exceptional executive presence and cross-functional leadership skills * B2B SaaS experience strongly preferred * Ability to travel within Australia as well International as required * Legally eligible to work in the UK on an ongoing basis Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific) Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote Show more [Apply now >](https://jobicy.com/jobs/143478-sr-director-field-marketing-emea.md) > Annual salary information is not provided for this position. 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