# Growth Marketing Specialist- EU Remote from[Netherlands](https://jobicy.com/job-region/netherlands.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted21 Jun 2026Apply before21 Jul 2026Views / Applies 2218 / 830 [About company](https://jobicy.com/company/iherb.md) [Share](#share) About [iHerb](https://jobicy.com/company/iherb.md) On a mission to make health and wellness accessible to all. * [Health, Wellness & Fitness](https://jobicy.com/company-category/health-wellness-fitness.md) * 1996 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? 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Upgrade to Plus ### AI Summary We are hiring a Growth Marketing Specialist for the EU region to execute and optimize paid media campaigns across Google, Meta, TikTok, and Apple Search Ads. This role focuses on campaign setup, performance monitoring, creative testing, and reporting. The ideal candidate has hands-on paid media experience and strong analytical skills. The position involves coordinating with creative, localization, and regional teams to ensure culturally relevant ads. This is an execution-focused role requiring attention to detail and process improvement. ### Role DNA Job Complexity Easy Hard AI Insight This role requires hands-on experience with multiple ad platforms and campaign optimization, but it is not a senior strategic position. The difficulty is moderate due to the need for cross-functional coordination and data analysis. ### Salary Analysis Median Highly Competitive $75,000US Market $55k – 95k 0 $105k AI Insight The salary for this role is not provided, but based on US market data for a Growth Marketing Specialist with 2-4 years of experience, the median is around $75,000. The offered salary should be competitive to attract skilled candidates. ### Core Skills Required [Google Ads](https://jobicy.com/jobs?search_keywords=Google+Ads.md) [Meta Ads](https://jobicy.com/jobs?search_keywords=Meta+Ads.md) [TikTok Ads](https://jobicy.com/jobs?search_keywords=TikTok+Ads.md) [Apple Search Ads](https://jobicy.com/jobs?search_keywords=Apple+Search+Ads.md) [Paid Media](https://jobicy.com/jobs?search_keywords=Paid+Media.md) [Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign+Optimization.md) [Performance Analysis](https://jobicy.com/jobs?search_keywords=Performance+Analysis.md) [Creative Testing](https://jobicy.com/jobs?search_keywords=Creative+Testing.md) [Localization](https://jobicy.com/jobs?search_keywords=Localization.md) [Data Analysis](https://jobicy.com/jobs?search_keywords=Data+Analysis.md) ### Cover Letter Sample Dear Hiring Manager, I am excited to apply for the Growth Marketing Specialist, EU position at your company. With over three years of hands-on experience managing paid media campaigns across Google Ads, Meta, and TikTok, I have a proven track record of optimizing campaigns to achieve ROAS and CAC targets. My expertise includes campaign setup, A/B testing, creative coordination, and performance analysis. In my previous role, I managed multi-market campaigns for the EU region, coordinating with local teams to ensure cultural relevance and compliance. I am proficient in using analytics tools to derive insights and improve campaign efficiency. I am confident that my skills align perfectly with the requirements of this role. Thank you for considering my application. I look forward to the opportunity to contribute to your growth marketing efforts. Sincerely, [Your Name] Copy ### Sample Interview Questions Can you describe your experience with setting up and optimizing campaigns on Google Ads and Meta Ads?I have 3 years of experience managing Google Ads and Meta Ads campaigns. I set up campaigns with proper structure, targeting, and bidding strategies. I optimize by analyzing performance data, adjusting bids, testing ad creatives, and refining audiences to improve ROAS and lower CAC.How do you approach creative testing for paid media campaigns?I follow a structured testing roadmap: first, I identify key variables like ad format, hook, and CTA. Then I create multiple variants, run A/B tests with statistical significance, and analyze results to determine winners. I also coordinate with creative teams to iterate based on performance insights.Describe a time you improved campaign performance through optimization. What steps did you take?In a previous role, a Google Ads campaign had a high CAC. I analyzed the data and found that a specific audience segment was underperforming. I paused that segment, reallocated budget to high-performing audiences, and tested new ad copy. This reduced CAC by 20% and increased ROAS by 15%.How do you ensure accurate tracking and attribution in your campaigns?I implement UTMs, pixels, and conversion tracking from the start. I regularly QA tracking by testing conversions and using tools like Google Tag Assistant. I also work with analytics teams to validate data and troubleshoot discrepancies.How do you stay updated with changes in paid media platforms and regional trends?I follow industry blogs like Search Engine Land, attend webinars, and participate in platform certification programs. I also monitor competitor activity and regional media trends to adjust strategies accordingly. Job Summary: We are looking for a Growth Marketing Specialist, EU (European Region) to support the execution, optimization, and operational management of paid media campaigns across key EU markets. This role is highly execution-focused and ideal for someone with hands-on paid media experience, strong attention to detail, and a passion for campaign operations, performance analysis, creative testing, and process improvement. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across EU platforms. Job Expectations: * Execute and support paid media campaigns across assigned EU markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. * Manage day-to-day campaign operations across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. * Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. * Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. * Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. * Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. * Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. * Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking. * Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs. * Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage. * Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes. * Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting. * Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners. * QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy. * Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies. * Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation. * Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks. * Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed. The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice. Knowledge, Skills and Abilities: Required: * Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels. * Experience with E-specific platforms, or similar regional paid media platforms strongly preferred. * Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting. * Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising. * Ability to analyze campaign performance and identify practical optimization opportunities. * Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin. * Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred. * Experience supporting creative testing and translating performance results into clear creative learnings. * Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once. * Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms. * Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders. * Professional fluency or native-level fluency in English required. * Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred. Equipment Knowledge: * Experience with Microsoft Office Suite (Word, Excel, PowerPoint) * Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred * Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. * Experience with ecommerce marketing operations platforms & tools. Experience Requirements: Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. Education Requirements: Bachelor’s Degree in Business or related field preferred. #LI-LR1 Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [staffingvendors@iherb.com](mailto:staffingvendors@iherb.com). Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit [www.iHerbBenefits.com](http://www.iherbbenefits.com/). For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment. Show more [Apply now >](https://jobicy.com/jobs/144324-growth-marketing-specialist-eu.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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