# Integrated Marketing Manager – UK Remote from[UK](https://jobicy.com/job-region/uk.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted21 Jun 2026Apply before21 Jul 2026Experience level Midweight Views / Applies 687 / 214 [About company](https://jobicy.com/company/mozilla.md) [Share](#share) About [Mozilla](https://jobicy.com/company/mozilla.md) Feel good about your work again. * [Computer Software](https://jobicy.com/company-category/software.md) * 2005 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? 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Upgrade to Plus ### AI Summary Mozilla seeks an Integrated Marketing Manager for the UK to lead regional marketing strategy at the intersection of global strategy and local execution. The role focuses on re-establishing Firefox as a relevant brand, driving user growth, and leading major campaigns. Key responsibilities include planning, campaign development, and performance measurement. The ideal candidate is an inspiring marketer with data-driven skills and collaborative experience. ### Role DNA Job Complexity Easy Hard AI Insight This role requires strategic leadership, cross-functional collaboration, and deep UK market knowledge, indicating a high level of difficulty appropriate for senior marketing professionals. ### Salary Analysis Median Highly Competitive $130,000US Market $90k – 170k 0 $187k AI Insight The salary range was not provided in the listing. Based on market data for Integrated Marketing Manager roles in the UK tech sector, the median salary is estimated at £130,000 per year. This is competitive for a senior role with regional responsibility. ### Core Skills Required [Integrated Marketing](https://jobicy.com/jobs?search_keywords=Integrated+Marketing.md) [Campaign Management](https://jobicy.com/jobs?search_keywords=Campaign+Management.md) [UK Market](https://jobicy.com/jobs?search_keywords=UK+Market.md) [Brand Strategy](https://jobicy.com/jobs?search_keywords=Brand+Strategy.md) [Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Crossfunctional+Collaboration.md) [Data-driven Marketing](https://jobicy.com/jobs?search_keywords=Datadriven+Marketing.md) [Performance Measurement](https://jobicy.com/jobs?search_keywords=Performance+Measurement.md) [Creative Briefing](https://jobicy.com/jobs?search_keywords=Creative+Briefing.md) [Agency Management](https://jobicy.com/jobs?search_keywords=Agency+Management.md) [Product Marketing](https://jobicy.com/jobs?search_keywords=Product+Marketing.md) ### Cover Letter Sample Dear Hiring Manager, I am writing to express my strong interest in the Integrated Marketing Manager - UK position at Mozilla. With over 8 years of experience in integrated marketing and a deep understanding of the UK market, I am excited about the opportunity to drive Firefox's growth and cultural relevance. My background includes leading cross-functional campaigns, developing data-driven strategies, and collaborating with global teams to deliver impactful results. I have successfully managed end-to-end campaign execution, from strategic planning to performance measurement, and I am passionate about building brands that make a difference. At my previous role, I increased market share by 15% through targeted local activations and partnerships. I am eager to bring this expertise to Mozilla and help shape the next chapter of the internet. Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to Mozilla's mission. Sincerely, [Your Name] Copy ### Sample Interview Questions Can you describe a time when you developed and executed a regional marketing strategy that significantly increased brand awareness and market share?In my previous role, I led a UK-specific campaign for a tech product. I conducted market research to identify key cultural moments and partnered with local influencers. The campaign resulted in a 20% increase in brand awareness and a 12% increase in market share within six months.How do you balance global brand guidelines with local market relevance?I start by deeply understanding the global strategy and then identify local insights that can enhance it. I collaborate with global teams to adapt messaging and creative assets while maintaining brand consistency. For example, I localized a global campaign by incorporating UK-specific humor and references, which improved engagement by 30%.Describe your experience with data-driven marketing and how you measure campaign success.I use a combination of analytics tools to track KPIs such as reach, engagement, conversion rates, and ROI. I set clear objectives before each campaign and regularly review performance data to optimize in real-time. In one campaign, I identified a drop-off in the funnel and adjusted the creative, resulting in a 25% increase in conversions.How do you manage collaboration with multiple internal teams and external agencies?I establish clear communication channels, set shared goals, and hold regular check-ins. I use project management tools to track progress and ensure accountability. For a recent product launch, I coordinated with product marketing, PR, and creative agencies, delivering the campaign on time and under budget.What is your approach to building cultural relevance for a brand in a specific market?I immerse myself in local culture through research, trend analysis, and consumer insights. I identify authentic opportunities to connect with audiences, such as partnerships with local events or influencers. For example, I partnered with a UK music festival to create an interactive brand experience, which generated significant media coverage and positive sentiment. Why Mozilla? Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms. The Opportunity We’re looking for an Integrated Marketing Manager for the UK to build and lead our regional marketing strategy. You’ll operate at the intersection of global strategy and local execution—bringing deep UK insight into a globally coordinated marketing organization. Europe is at the center of a once-in-a-decade shift in how browsers compete. This role is about turning that shift into sustained growth—and helping millions of people choose a better internet. You’ll drive Mozilla’s cultural relevance in the UK by identifying and activating opportunities beyond the tech category, embedding the brand in moments, communities, and conversations that keep the brand top-of-mind and meaningfully considered. This is a critical marketing role focused on: * Re-establishing Firefox as a relevant, differentiated brand * Driving user and market share growth in the UK * Leading major campaigns and activations in the UK Key Responsibilities Partner with the Director European Integrated Marketing to shape and deliver integrated marketing strategies for the UK, aligned to audience insights, brand priorities, product initiatives, and cultural moments. Planning & Strategy * Develop strong thought leadership and understanding of the regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends * Collaborate cross-functionally with product marketing, media, communications/ policy teams, creative, PR, and agency partners to develop impactful campaign platforms and programs. * Deliver clear, powerful strategic and creative briefs to inspire and guide work across teams. * Translate global strategies into locally relevant marketing initiatives that resonate with regional audiences and business priorities. Campaign Development, Collaboration & Execution * Deliver integrated marketing campaigns across product launches, partnerships, brand moments, and always-on activity. * Ensure all creative output aligns with brand standards, tone of voice, and regional market nuances. * Collaborate with internal and high profile external partners and agencies to deliver coordinated campaigns and market presence * Strong program manager; accountable for the end-to-end execution. You will maintain clear project visibility, timelines, and stakeholder updates across campaigns. Insights and Performance Measurements * Bring a measurement mindset; partnering with cross-functional teams to build measurement plans ensuring work-streams deliver quantifiable outcomes. * Partner with analytics, insights, and media teams to track + optimize campaign performance and measure impact against business objectives. * Own campaign and marketing performance tracking and reports to be share with senior leaders across the business. Professional Profile You are an inspiring, cross-functional marketer directly responsible for UK marketing activity. You are passionate about building data-driven marketing plans and succeed in highly collaborative environments. * 8+ years of deep consumer marketing, brand marketing, and/or strategy experience * Strong portfolio of product launches and growth initiatives across tech, sports, and music, with expertise in creating integrated marketing and go-to-market strategies that drive brand and commercial impact * Solid understanding of coordinated (owned + paid + earned) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy * Strong grasp of quantitative test designs * Strives to balance both creative excellence with high quantitative performance * Outstanding organization and project management skills * Excellent collaboration skills; proven track record leading through influence * A self-starter with a bias for action * Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures About Mozilla When you work at Mozilla, you give yourself a chance to make a difference in the lives of web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the web as the platform and help create more opportunity and innovation for everyone online. We’re not a normal tech company. The things we create prioritize people and their privacy over profits. We exist to make the internet a healthier, happier place for everyone Commitment To Diversity, Equity and Inclusion Mozilla believes in the value of diverse creative practices and forms of knowledge, and knows diversity, equity and inclusion are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities and expressions. We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation. We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose. Show more [Apply now >](https://jobicy.com/jobs/144339-integrated-marketing-manager-uk.md) > Annual salary information is not provided for this position. 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