# Customer Growth & Field Marketing Manager Remote from[Canada](https://jobicy.com/job-region/canada.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted25 Jun 2026Apply before25 Jul 2026Experience level Senior Views / Applies 674 / 50 [About company](https://jobicy.com/company/ecoonline.md) * Share About [EcoOnline](https://jobicy.com/company/ecoonline.md) Protecting people and the planet [Computer Software](https://jobicy.com/company-category/software.md) * 2000 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary EcoOnline is a global tech company focused on protecting people and the planet through software solutions. They are hiring a Customer Growth & Field Marketing Manager for the North America region. This role involves building customer growth programs, executing field marketing events, and driving pipeline creation across enterprise, mid-market, and SMB segments. The ideal candidate has 4-7 years of B2B SaaS marketing experience with skills in customer marketing, demand generation, and event management. The company offers benefits like generous PTO, parental leave, and health coverage. ### Role DNA Job Complexity Easy Hard AI Insight This role requires 4-7 years of experience and cross-functional collaboration, which is moderately challenging, but not executive-level. ### Salary Analysis Median Highly Competitive $120,000US Market $90k – 150k 0 $165k AI Insight The salary range is not provided, but based on market data for a Customer Growth & Field Marketing Manager with 4-7 years experience in the US, the median is around $120,000. This is competitive for a mid-senior level B2B SaaS marketing role. ### Core Skills Required [Customer Marketing](https://jobicy.com/jobs?search_keywords=Customer+Marketing.md) [Field Marketing](https://jobicy.com/jobs?search_keywords=Field+Marketing.md) [Demand Generation](https://jobicy.com/jobs?search_keywords=Demand+Generation.md) [B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B+SaaS.md) [Event Marketing](https://jobicy.com/jobs?search_keywords=Event+Marketing.md) [Pipeline Generation](https://jobicy.com/jobs?search_keywords=Pipeline+Generation.md) [Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md) [HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md) [Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Crossfunctional+Collaboration.md) [Campaign Execution](https://jobicy.com/jobs?search_keywords=Campaign+Execution.md) ### Cover Letter Sample Dear Hiring Manager, I am writing to express my interest in the Customer Growth & Field Marketing Manager position at EcoOnline. With over 5 years of B2B SaaS marketing experience, I have successfully built customer growth programs and executed field marketing events that drove measurable pipeline and retention outcomes. I am particularly drawn to EcoOnline's mission of protecting people and the planet, and I believe my skills in cross-functional collaboration and campaign execution align well with your needs. In my previous role, I developed customer advocacy initiatives that increased upsell revenue by 20% and managed regional trade shows that generated over $1M in pipeline. I am proficient in HubSpot and Salesforce, and I have a strong understanding of pipeline generation and marketing ROI. I am excited about the opportunity to contribute to EcoOnline's growth and would welcome the chance to discuss how my experience can support your team. Thank you for your consideration. Sincerely, [Your Name] Copy ### Sample Interview Questions Can you describe a successful customer growth program you built from scratch?In my previous role, I launched a cross-sell campaign targeting existing customers with complementary products. I segmented the customer base by product usage and industry, created personalized email sequences, and coordinated with the sales team for follow-ups. The program resulted in a 15% increase in cross-sell revenue within six months.How do you measure the ROI of a field marketing event?I track ROI by looking at pipeline generated from attendees, cost per lead, and conversion rates. For example, after a trade show, I would tag leads in Salesforce, monitor their progression through the funnel, and calculate the total revenue influenced versus the event cost, including time and expenses.How do you align customer marketing programs with sales and customer success teams?I hold regular alignment meetings with sales and customer success to understand their goals and challenges. I create joint campaign calendars, share customer insights, and ensure that marketing efforts support their targets. For example, for upsell campaigns, I work with CS to identify at-risk accounts and tailor messaging accordingly.Describe a time you managed a trade show from planning to post-event follow-up. What was the outcome?I managed a two-day industry trade show where I coordinated booth design, logistics, and staff training. Pre-event, I ran targeted email campaigns to drive attendance. Post-event, I executed a nurture sequence and scheduled demos. The event generated 200 qualified leads and $500k in pipeline.How do you prioritize customer growth initiatives when resources are limited?I prioritize based on potential impact and alignment with revenue goals. I use a scoring matrix considering factors like pipeline potential, customer segment, and resource requirements. I also seek input from sales and CS to ensure alignment. For example, if a high-value segment shows low engagement, I would prioritize a re-engagement campaign there. Want to be a part of a company that’s making a difference? We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliversolutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers. 🌍 Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. 💡 Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed. 📈 Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector. We’re on a mission to protect people and the planet by building and deploying transformative software. We need everyone’s energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers. [Our culture code](https://www.ecoonline.com/careers/), a set of principles that underpins our values, is our commitment to each other and working better together. Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact! About the Role The North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments. This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes. The focus is on building a scalable customer growth engine—connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes. Key Responsibilities: * Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline. * Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up. * Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities. * Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation. * Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI. What we’re looking for: * 4–7 years of B2B SaaS marketing experience (preferred). * Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing. * Strong project management and campaign execution skills. * Experience working with Sales, Customer Success, Product Marketing and RevOps teams. * Strong understanding of pipeline generation, campaign performance and marketing ROI. * Comfortable working across Enterprise, Mid-Market and SMB segments. * Experience with webinars, trade shows, customer campaigns and post-event nurture motions. * HubSpot and Salesforce experience preferred. * Strong written and verbal communication skills. * Bachelor’s degree in Marketing, Business or related field preferred. Our Benefits: We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process. * 🌴 Generous Paid Time Off * 🍼 Extended Parental Leave * ❤️‍🩹 Robust Health Coverage * 💡 Accelerated Learning Paths * 🧘‍♂️Team Wellness Initiatives * 📆 Company-wide Events * 🌎 Employee Resource Groups * ⭐️ Recognition awards EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner. This job posting is for an existing vacancy. We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience. #LI-Remote / #LI-Hybrid Show more [Apply now >](https://jobicy.com/jobs/144675-customer-growth-field-marketing-manager.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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