Customer Marketer

Remote from: USA
Salary, yearly, USD: 142,400 - 235,400
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 24 May 2026
Apply before: 24 Jun 2026
Experience level: Senior
Views / Applies: 49 / 9

Helping sellers find ideal prospects and convert them into customers.

Computer Software
2015

AI Summary

Apollo.io is seeking a Customer Marketing Manager to own the customer advocacy program end-to-end, including case studies, testimonials, and a growing community of advocates. The role involves building AI-powered systems to scale outreach and tracking, partnering with Sales to provide customer proof at key moments, and experimenting with community programming like dinners and podcasts. This is a senior IC role requiring 5+ years of experience in customer marketing or advocacy at a B2B SaaS company. The ideal candidate is a relationship builder and system architect who can turn customer stories into content that drives deals and brand loyalty. The position offers a salary range of $142,400 to $235,400 per year.

Role DNA

Job Complexity

Easy Hard

AI Insight The role requires a combination of strategic thinking, relationship building, and technical system-building skills, along with 5+ years of experience, making it challenging but not the hardest level.

Salary Analysis

AI Insight The offered salary range of $142,400 - $235,400 is competitive for a senior Customer Marketing Manager role in the US, with a median of $188,900. The market range for similar roles typically spans $120,000 to $250,000, so this position is on the higher end, reflecting the seniority and impact of the role.

Key Skills

Customer Marketing Advocacy Programs Case Studies Community Building Sales Enablement AI Automation B2B SaaS Content Marketing Relationship Management GTM Strategy

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Customer Marketing Manager role at Apollo.io. With over 6 years of experience in B2B SaaS customer marketing and advocacy, I have successfully built and scaled advocacy programs that drive revenue and brand loyalty. I am particularly drawn to Apollo's mission of turning prospects into customers and the opportunity to build a world-class customer community from the ground up.

In my previous role at a fast-growing SaaS company, I owned the entire case study production process, from interviewing customers to publishing and ensuring sales teams actively used the content. I also built an AI-powered advocate matching system that reduced reference request response time by 40%. I am passionate about using technology to automate and scale customer marketing efforts while maintaining a personal touch.

I am excited about the chance to work with Apollo's passionate user base and to experiment with community programming like dinners and podcasts. I believe my combination of relationship building, system architecture, and AI automation skills make me a strong fit for this role. Thank you for considering my application.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe a time you built a customer advocacy program from scratch? What steps did you take and what were the results?

At my previous company, I started by conducting customer interviews to identify potential advocates and understand their motivations. I then created a tiered advocacy program with benefits like early access to features and co-marketing opportunities. Within six months, we had 50 active advocates who contributed to 20 case studies and 100+ G2 reviews, leading to a 15% increase in sales conversion rates.

How would you use AI to automate or accelerate customer marketing efforts at Apollo?

I would use AI to automate advocate matching by analyzing CRM data and customer interactions to identify the best fit for reference calls. Additionally, I would implement AI-powered tools for drafting case study outlines, transcribing interviews, and generating social media posts for advocates, freeing up time for relationship building.

Tell me about a time you partnered with Sales to deliver customer proof that helped close a deal. What was the outcome?

A sales rep needed a reference from a customer in the healthcare industry within 24 hours. I quickly identified a suitable advocate from our program, arranged a call, and provided the rep with a one-pager highlighting the customer's success metrics. The deal closed two days later, and the rep credited the reference as a key factor.

How do you measure the success of a customer marketing program?

I track metrics such as number of active advocates, case study usage by sales, reference request response time, and influence on pipeline revenue. I also monitor qualitative feedback from sales and customers to ensure the program is delivering value and adjust strategies accordingly.

Describe a creative community programming idea you would like to try at Apollo. How would you execute it?

I would launch a 'Customer Spotlight Podcast' series featuring Apollo power users discussing their go-to-market strategies. I'd start by identifying 5-10 enthusiastic customers, schedule monthly episodes, and promote them via email and social media. The goal would be to build deeper relationships and provide valuable content for prospects.

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

About the Role

We’re looking for a Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. You’re also the kind of person who builds the engine, not just runs it.

In this role, you’ll own Apollo’s customer advocacy program end to end. That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale. You’ll partner closely with Sales to make sure reps have exactly the right customer proof at exactly the right moment. And you’ll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.

This is a senior IC role. You’ll inherit some early-stage work and turn it into a real program.

Why this role?

Real business impact. The right customer story at the right moment can close a deal. You’ll see it happen.
Build something from scratch. There’s no playbook to follow here. You’ll write it.
Work with customers who love the product. Apollo users are passionate. This is a good problem to have.

What you’ll do:

Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn’t count.
Build and manage a testimonial library that’s always fresh, always accessible, and growing. You’ll know what’s in it better than anyone.
Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
Own public advocacy at scale. You’ll build and run a program that gets advocates singing Apollo’s praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you’ll know how to activate customers to speak up and make it worth their while.
Help Sales close. When a rep needs a reference, you’re the person who finds the right match fast. You know the advocates, the use cases, and the industries.
Build AI-powered systems for each of these programs. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you’ll figure out how.
Build the strategy to scale this program. You’ll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo’s brand. We want customers shouting from the rooftops. You’ll make that happen.
Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo’s best customers. You’ll have room to test what works and double down on what does.

What you bring:

5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You’ve run a reference program, built case studies, and managed a community — not just contributed to one.
Relationship builder. Customers trust you. You know how to nurture advocates without burning them out.
Sales instincts. You understand how reference selling works and you know what reps need, not just what’s nice to have.
Content sense. You can spot a great story, guide an interview, and know when a case study is actually good.
Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build.
AI fluency. You’re actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work.
Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn’t close a $200K deal.

Bonus points if:

You’ve built or scaled an executive customer community (dinners, councils, roundtables)
You’ve produced a podcast or video series featuring customers
You’ve worked at a company where customer advocacy was genuinely a revenue lever, not a PR function

Why Apollo

Apollo is the go-to-market platform for modern sales teams. Our customers are some of the sharpest operators in the industry and they have strong opinions about what works. In this role, you’ll build real relationships with them, tell their stories, and help Apollo earn the kind of trust that turns customers into champions.

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)

$188,400—$235,400 USD

Tier 2 Pay Range (All other US Locations)

$163,800—$204,700 USD

Pay Transparency Range

$142,400—$204,700 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you’re energized by finding smarter, faster ways to get things done using AI and automation, you’ll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!

Apply now >