Principal Product Manager, AI Native (Engagement)

Remote from
USA flagCanada flag
USA, Canada
Salary, yearly, USD
156,000 - 230,000
Employment type
Full Time,
Job posted
Apply before
24 Jun 2026
Experience level
Senior
Views / Applies
54 / 6

About Life360

The #1 family safety app 📱

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Life360 is seeking a Principal Product Manager for AI Native Engagement to drive member engagement growth by leveraging location, motion, and relationship data. This role is accountable for deepening and broadening user engagement across key family moments, partnering closely with engineering, design, data, and marketing teams. The position is remote-first within the US and Canada, and requires AI proficiency as the company is building an AI-native environment. The ideal candidate will focus on turning app interactions into durable engagement and expanding the user base through high-frequency, meaningful connections. Life360 serves nearly 100M monthly active users globally.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight This role is a Principal level position requiring strategic leadership in AI-native product development, driving engagement growth across a large user base, and partnering with multiple cross-functional teams. The high impact, complexity, and need for AI proficiency make it extremely challenging.

Salary Analysis

Median
USD193,000
US Market
USD150,000 – USD250,000
AI Insight The offered salary range of $156,000 to $230,000 USD is competitive for a Principal Product Manager role in the AI/tech industry, aligning with market rates for senior-level positions. The median of $193,000 is within the typical market range of $150,000 to $250,000, reflecting the role's high responsibility and AI focus.

Key Skills

Product Management AI Engagement Data-Driven Cross-Functional Leadership User Growth Strategy Agile UX Analytics

Dear Hiring Team,

I am excited to apply for the Principal Product Manager, AI Native (Engagement) role at Life360. With a proven track record in driving user engagement and leveraging AI to create personalized experiences, I am drawn to Life360's mission of keeping families connected. My experience in leading cross-functional teams to ship high-impact features aligns perfectly with the responsibilities of this role.

I have successfully managed products that serve millions of users, focusing on deepening engagement through data-driven insights and AI-powered features. At my previous company, I led the development of a recommendation system that increased daily active users by 20%. I am eager to bring my expertise in AI and product strategy to Life360 to enhance the member experience and drive durable engagement.

Thank you for considering my application. I look forward to the opportunity to contribute to Life360's growth and innovation.

Sincerely,

[Your Name]

How would you approach identifying the highest-impact opportunities to deepen member engagement using AI?
I would start by analyzing user behavior data to identify patterns and drop-off points. Then, I would collaborate with data science to build models that predict engagement and test AI-driven features like personalized notifications or contextual suggestions. Prioritization would be based on potential impact on MAU and retention, validated through A/B testing.
Describe a time you led a product initiative that required cross-functional collaboration with engineering, design, and marketing. What was the outcome?
At my previous company, I led the launch of a new feature that required close partnership with engineering for development, design for UX, and marketing for go-to-market strategy. We held weekly syncs and used shared OKRs. The feature increased user engagement by 30% and was adopted by 40% of users within three months.
How do you measure success for engagement-focused products?
Key metrics include daily active users (DAU), monthly active users (MAU), session frequency, retention rates, and feature adoption. I also look at qualitative feedback and net promoter score (NPS) to understand user satisfaction. Success is when users consistently find value and integrate the product into their daily routines.
Can you give an example of how you have used AI to solve a user problem in a previous role?
I led the development of an AI-powered recommendation engine for a social app that suggested content based on user behavior and preferences. This increased time spent on the app by 25% and improved user retention. The AI model was trained on user interactions and continuously optimized through A/B testing.
How would you balance the need for rapid experimentation with maintaining a high-quality user experience?
I advocate for a culture of experimentation with guardrails. We can run A/B tests on a small percentage of users to validate hypotheses quickly, while monitoring key metrics to ensure no negative impact on core experience. We also set clear criteria for what constitutes a successful experiment and have a process to roll back changes if needed.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. 

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

You’ll join Locations Experiences, which owns the core member experience at Life360. The team’s work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU, with the heaviest current emphasis on deepening connection across members and the relationships they hold close.

You’ll partner closely with Growth and Product Platform teams across Life360, and operate as a senior peer to leaders across those areas.

About the Job

Life360 exists to keep people close to those they love. Nearly 100M monthly active members open the app every day to check on a teen driving home, a partner running late, an aging parent across the country — and to know, in real time, that the people who matter are okay.

Few products are positioned to deliver that kind of closeness at scale. Life360 has the proprietary combination that makes it possible: continuous location and motion data combined with the relationship graph of who actually matters to whom. Together they create the contextual moments — a safe arrival, a quiet anomaly, a small reassurance during a coordination crunch — that turn an app open into a feeling of connection.

The next phase of growth depends on turning more of those moments into durable engagement — across more relationships, more daily moments, and more of the rhythms that families navigate together. This role is accountable for driving that growth, working in close partnership with engineering, design, data, and marketing.

For candidates based in the US, the salary range for this position is $156,000 to $230,000 USD. For candidates based out of Canada, the salary range for this position is $180,500 to $213,000 CAD. We take into consideration an individual’s background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.
  • Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing.
  • Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you’ll co-own with adjacent leads.

What We’re Looking For

  • 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes. Strong consumer instinct paired with the technical fluency to hold your own with engineering leads.
  • Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move comfortably between systems thinking, UX detail, and quantitative experimentation — and you bring real depth in at least one of activation, growth, or consumer engagement platforms.
  • Strategic ownership with execution muscle. Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn’t serve the loop. Bias toward shipping over architecting.
  • Cycles fluidly between experiment scale. Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft.
  • Growth-shaped instincts. You’ve worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you’ve shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number.
  • AI-native operator and builder. Life360 runs as an AI-native organization. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You also contribute to product building directly — prototyping with AI to validate ideas, sharpen experience detail, and accelerate the path from idea to test. Not an engineering role, but a builder one. Your time goes to strategy, member insight, cross-functional alignment, and the judgment calls AI shouldn’t make.

What Success Looks Like

3 months. Highest-impact evolutions to engagement are identified and validated through experiment results. The forward roadmap is coherent across the key bets.

6 months. Multiple forms of engagement have accelerated growth, including engagement within circles and member participation across multiple circles. The team has a clear line of sight to the next horizon of opportunities to bend the engagement curve.

1 year. Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. New circle types are driving a meaningful lift to Life360’s early-lifecycle engagement and retention.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

  • Be a Good Person – We have a team of high integrity people you can trust.
  • Be Direct With Respect – We communicate directly, even when it’s hard.
  • Members Over Metrics – We focus on building an exceptional experience for families.
  • High Intensity High Impact – We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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