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# Campaign Marketing Manager

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/m3-usa.md)Share24 Jul 2026Published587Listing views37Application actionsManually reviewedTrust & Safety status  Opportunity details

## About this role.

AI SummaryThe Campaign Marketing Manager role at M3 Global Research focuses on maximizing marketing and PR assets to drive sales funnel growth. The position involves developing and executing key account campaigns, collaborating closely with sales teams, and managing social media channels. Responsibilities include CRM marketing automation, content creation, and leveraging analytics to optimize campaign performance. The role also serves as a brand gatekeeper to ensure consistency in external communications. This position is ideal for a strategic marketer experienced in account-based marketing and sales enablement.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role requires a blend of strategic thinking, cross-functional collaboration, and hands-on execution across multiple channels, making it challenging. Managing key account campaigns and aligning marketing with sales targets adds complexity.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$95,000US market range$70k–$130k0$143k

AI insightThe salary was not provided in the job listing. Based on market data for Campaign Marketing Manager roles in the US, the median salary is estimated at $95,000. The typical range is $70,000 to $130,000 depending on experience and location.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Campaign Management](https://jobicy.com/jobs?search_keywords=Campaign%20Management.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales%20Enablement.md)[CRM Marketing Automation](https://jobicy.com/jobs?search_keywords=CRM%20Marketing%20Automation.md)[Content Strategy](https://jobicy.com/jobs?search_keywords=Content%20Strategy.md)[Social Media Marketing](https://jobicy.com/jobs?search_keywords=Social%20Media%20Marketing.md)[Analytics and Reporting](https://jobicy.com/jobs?search_keywords=Analytics%20and%20Reporting.md)[Brand Management](https://jobicy.com/jobs?search_keywords=Brand%20Management.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md)[Healthcare Marketing](https://jobicy.com/jobs?search_keywords=Healthcare%20Marketing.md)

Cover letter sampleI am excited to apply for the Campaign Marketing Manager position at M3 Global Research. With over five years of experience in B2B marketing and a strong track record of driving sales enablement through strategic campaigns, I am confident in my ability to contribute to your team.

In my previous role at a healthcare technology company, I successfully developed and executed account-based marketing plans that increased lead generation by 30% and improved alignment between marketing and sales. I am skilled in CRM automation, content creation, and leveraging analytics to optimize campaign performance.

I am particularly drawn to M3's mission of providing innovative solutions to the healthcare industry. I am eager to bring my expertise in campaign strategy and cross-functional collaboration to help amplify your brand and drive growth.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to M3's success.

Copy   Sample interview questionsCan you describe a successful account-based marketing campaign you led? What were the key strategies and results?I led an ABM campaign targeting top healthcare systems. We used personalized content, targeted LinkedIn ads, and direct outreach. The campaign resulted in a 25% increase in qualified leads and a 15% conversion rate.

How do you ensure alignment between marketing and sales teams?

I hold weekly alignment meetings, share campaign performance dashboards, and involve sales in campaign planning. I also use shared KPIs to track progress and foster collaboration.

What metrics do you use to evaluate campaign effectiveness?

I track lead generation, conversion rates, ROI, engagement metrics (open rates, click-through rates), and pipeline contribution. I also use attribution modeling to understand impact.

How do you approach content creation for CRM automation?

I segment the audience based on buyer personas and lifecycle stages. I create tailored content such as educational emails, case studies, and webinars to nurture leads, and use A/B testing to optimize.

Can you give an example of how you used social media to amplify a marketing campaign?

For a product launch, I created a LinkedIn campaign with teaser posts, employee advocacy, and paid ads targeting decision-makers. This increased website traffic by 40% and generated 50+ leads.

## Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

## Job Description

The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external-facing communication..

Key Responsibilities

What you’ll do to succeed:

Sales Enablement, Demand Generation and Collaboration:

* Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement.
* Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics.
* Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.

Campaign Strategy Development and Execution:

* Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives.
* Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.
* Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels.
* Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities.
* Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.

CRM Marketing Automation and Content Creation:

* Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions.
* Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts.
* Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.

Social Media Campaigns and Amplification:

* Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility.
* Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.

Growth Initiatives and Resource Allocation:

* Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives.
* Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).

## Qualifications

* Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
* Previous marketing experience, preferably in a B2B environment
* Social media planning experience, especially Linkedin
* A creative thinker with the capacity to develop engaging campaigns
* Excellent copywriting skills and content creation for web, social media, and email
* Motivated by an exciting and collaborative team environment
* Able to make decisions, take ownership and accept accountability
* Self-motivated and driven with a passion for excellence
* Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
* Excellent verbal and written communicator with an eye for detail

## Additional Information

Employee Benefits:

* 25 days annual leave
* Participation in a company bonus scheme linked to personal and company performance
* Group Life Cover 4x salary
* Pension 4%/4% employee/employer contributions
* Vitality after probation
* Staff discount scheme
* Discounted gym membership​

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>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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