# International SEO/AEO Manager Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 110,000 - 130,000Department [SEO](https://jobicy.com/categories/seo.md) Employment type Full Time, Job posted7 Jun 2026Apply before7 Jul 2026Experience level Entry-Level Junior Views / Applies 3627 / 1265 [About company](https://jobicy.com/company/betterhelp.md) [Share](#share) About [BetterHelp](https://jobicy.com/company/betterhelp.md) Find yourself in therapy. * [Mental Health Care](https://jobicy.com/company-category/mental-health-care.md) * 2013 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary BetterHelp, the world's largest online therapy service, seeks an International SEO/AEO Manager to own organic growth across priority markets (Spanish, French, Dutch, German). This role blends traditional SEO with emerging answer engine optimization (AEO) for AI-driven discovery. You'll lead a distributed team, develop AI-assisted content workflows, and drive technical SEO strategy. The ideal candidate is an experienced SEO professional fluent in both search and AI landscapes, ready to make an immediate impact in a mission-driven, well-funded company. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This role demands mastery of both traditional SEO and emerging AEO strategies, plus management of international content production and technical SEO, making it challenging. ### Salary Analysis Median Highly Competitive USD120,000US Market USD90k – 150k 0 USD165k AI Insight The offered salary of $110,000-$130,000 is competitive for an International SEO/AEO Manager role, falling within the typical US market range of $90,000-$150,000. The median of $120,000 reflects the specialized nature and seniority of the position. ### Core Skills Required [SEO](https://jobicy.com/jobs?search_keywords=SEO.md) [AEO](https://jobicy.com/jobs?search_keywords=AEO.md) [International SEO](https://jobicy.com/jobs?search_keywords=International+SEO.md) [Content Strategy](https://jobicy.com/jobs?search_keywords=Content+Strategy.md) [Technical SEO](https://jobicy.com/jobs?search_keywords=Technical+SEO.md) [AI-Assisted Content](https://jobicy.com/jobs?search_keywords=AIAssisted+Content.md) [Multilingual SEO](https://jobicy.com/jobs?search_keywords=Multilingual+SEO.md) [Hreflang](https://jobicy.com/jobs?search_keywords=Hreflang.md) [Performance Analysis](https://jobicy.com/jobs?search_keywords=Performance+Analysis.md) [Team Leadership](https://jobicy.com/jobs?search_keywords=Team+Leadership.md) ### Cover Letter Sample Dear Hiring Team, I am thrilled to apply for the International SEO/AEO Manager position at BetterHelp. With over 7 years of experience driving organic growth for global brands, I have developed a deep expertise in both traditional SEO and the fast-evolving world of answer engine optimization (AEO). I have led multilingual content strategies across Spanish, French, and German markets, and I am skilled in leveraging AI tools to scale content while maintaining quality and compliance. At BetterHelp, I see a unique opportunity to combine my technical skills with a mission I am passionate about: expanding access to mental health care. I am excited by the challenge of optimizing for AI-powered search surfaces and building the playbook for international growth in a regulated industry. Thank you for considering my application. I look forward to contributing to your team and helping millions more people discover the support they need. Sincerely, [Your Name] Copy ### Sample Interview Questions How would you approach optimizing content for AI Overviews and LLM-driven search surfaces in a foreign market?I would start by analyzing the types of queries where AI overviews appear for our target keywords in that market. Then I'd structure content to explicitly answer those queries concisely, using schema markup like FAQ and QAPage to increase chances of being cited. I'd also monitor click-through rates and adjustments as AI algorithms evolve.Describe your experience with hreflang implementation and managing SEO for multiple language versions of a website.I have implemented hreflang tags for sites with up to 10 languages using both XML sitemaps and HTML annotations. I ensure correct ISO language codes and regional targeting, and use canonical tags to avoid duplicate content issues. I regularly audit hreflang using tools like Screaming Frog and Google Search Console.How would you manage a distributed network of freelance content creators and agency partners to ensure quality and consistency?I would establish a clear editorial framework with style guides, SEO briefs, and quality checklists per market. Using project management tools like Asana and AI-assisted review processes, I'd have a central editor review for brand voice and factual accuracy. Regular feedback loops and performance metrics would maintain high standards.We are in a highly regulated industry (healthcare). How would you balance SEO/AEO tactics with compliance requirements?I would work closely with legal and clinical teams to understand regulations like HIPAA and GDPR. Content must avoid making unsubstantiated claims and protect user privacy. I'd use disclaimers, cite sources, and ensure all AI-assisted content is reviewed by a human expert before publishing. Technical SEO would respect data protection laws.What KPIs would you use to measure success for international organic growth, and how would you report them?Key KPIs include organic traffic by market, keyword rankings (especially position 1-3), AI citation share from featured snippets and AI overviews, conversion rate from organic users, and growth in brand vs. non-brand traffic. I'd create a dashboard in Google Data Studio showing these metrics monthly, with trend analysis to identify opportunities. ## Who are we and why should you join us? BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the International SEO/AEO Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. ## What are we looking for? We’re looking for an experienced International SEO/AEO Manager to own organic growth across our priority international markets. You’ll sit at the intersection of technical strategy, content, and editorial — driving qualified user acquisition for a global brand operating in a highly regulated industry. As AI reshapes how people discover and consume information, this role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. You’ll bring that lens to our Spanish, French, Dutch, and German markets and build the playbook for what comes next. ## What will you do? * Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces * Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what’s measurable in a rapidly evolving landscape * Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation * Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners * Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets. * Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data * Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture * Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages * Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity * Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market ## What will you NOT do? * You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success. * You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do. * You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here! * You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really. ## Can I work remotely? Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel. ## Requirements * 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO * Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces * Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content * Proven track record of driving organic growth in non-English markets * Deep technical SEO fluency * Experience managing editorial or content teams, ideally across time zones and languages * Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar) * Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker Nice to Have * Experience building AI content workflows with human-in-the-loop review at scale * Familiarity with how LLMs are trained and how that influences content discoverability and citation * Background in CMS internationalization (hreflang, locale routing, translation management systems) * Understanding of E-E-A-T in regulated verticals * Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus ## Benefits * Remote work with regular in-person bonding experiences sponsored by the company * Competitive compensation * Holistic perks program (including free therapy, employee wellness, and more) * Excellent health, dental, and vision coverage * 401k benefits with employer matching contribution * The chance to build something that changes lives – and that [people love](https://www.betterhelp.com/reviews/) * Any piece of hardware or software that will make you happy and productive * An awesome community of co-workers The base salary range for this position is $110,000 – $130,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf). Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions. At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status. Notice to Candidates: BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page ([betterhelp.com/careers](http://betterhelp.com/careers)) or reputable job boards like our official[LinkedIn](https://www.linkedin.com/company/betterhelp/jobs/) or[Indeed](https://www.indeed.com/jobs?q=BetterHelp&l=remote&from=searchOnHP%2Cwhatautocomplete%2CwhatautocompleteSourceStandard&vjk=b0bfe5fb85c831a5) pages, and all official BetterHelp recruitment emails will come from the domain @[betterhelp.com](http://betterhelp.com/). Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam. Show more [Apply now >](https://jobicy.com/jobs/145731-international-seo-aeo-manager.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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