Sales Development Representative, UK Territory

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Sales
Employment type: Full Time,
Job posted: 9 Jun 2026
Apply before: 9 Jul 2026
Experience level: Midweight
Views / Applies: 17 / 3

Cribl is the observability pipeline company, enabling IT and Security teams to parse, route, and shape any data, before it’s analyzed, at any scale.

Computer Software
2017

Actively Hiring

AI Summary

Cribl is seeking a Sales Development Representative to cover the UK territory, generating and qualifying leads through inbound and outbound efforts using tools like Salesforce, Outreach.io, and ZoomInfo. The role involves cold calling, email campaigns, and collaborating with sales executives to drive pipeline growth. Ideal candidates have 1-3 years of prospecting experience, strong communication skills, and a self-starting attitude. This remote-first position requires occasional travel to the London office and offers a fast-paced, collaborative culture with opportunities for growth.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 1-3 years of prospecting experience and involves cold calling and lead generation, but offers structured training and support, making it moderately challenging.

Salary Analysis

AI Insight The job posting does not specify salary, but typical US market for SDR roles ranges from $45,000 to $80,000 annually, with a median around $60,000 based on experience and location.

Key Skills

Sales Development Cold Calling Lead Generation CRM (Salesforce) Outreach.io ZoomInfo Communication Skills Time Management Prospecting Pipeline Management

Cover Letter Sample

I am writing to express my strong interest in the Sales Development Representative position at Cribl. With over 2 years of experience in prospecting and lead generation, I have developed a proven ability to qualify leads and drive pipeline growth using tools like Salesforce and Outreach.io.

My background includes cold calling, email campaigns, and collaborating with sales teams to meet revenue targets. I am particularly drawn to Cribl's innovative telemetry platform and its collaborative culture, which aligns with my values of curiosity and teamwork.

I am eager to bring my skills in communication and time management to the UK territory and contribute to Cribl's continued success. Thank you for considering my application.

Possible Interview Questions

Describe your experience with cold calling and how you handle rejection.

I have made hundreds of cold calls in previous roles, and I view rejection as a learning opportunity. I focus on preparation, active listening, and persistence, and I always track my outcomes to improve my approach.

How do you prioritize leads and manage your time effectively?

I use a combination of lead scoring and time-blocking techniques. I prioritize leads that are most likely to convert based on engagement data and allocate specific times for prospecting, follow-ups, and administrative tasks.

Can you give an example of a successful outbound campaign you ran?

I led a targeted email campaign for a cybersecurity product, focusing on mid-sized companies. By personalizing the subject lines and content based on industry pain points, I achieved a 15% response rate and set 10 qualified meetings.

How do you collaborate with sales executives to ensure a smooth handoff?

I regularly communicate with the sales team to understand their criteria for qualified leads and provide detailed notes on each prospect. After a meeting is set, I share a summary of our conversation to help them prepare.

Why are you interested in Cribl and this role?

I am excited about Cribl's mission to build telemetry infrastructure for AI and its rapid growth in a massive market. This role offers the perfect blend of sales challenge and collaborative culture, and I want to contribute to a team that values curiosity and innovation.

Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half of the Fortune 100, to bridge the gap between AI ambition and infrastructure reality. As the AI Platform for Telemetry, we give customers the choice, control, and flexibility to manage and analyze telemetry for both humans and agents, so they can build what’s next.

We’re one of the fastest‑growing private companies and a leading player in a massive, fast‑moving market. With a global workforce, we’re remote‑first and grounded in a simple idea: software is a people business. Cribl is the place where curious, collaborative people can do their best work, grow fast, and bring their full selves to the herd.

Why You’ll Love This Role

Become a GOAT at Cribl, where our collaborative herd culture means we go farther together and celebrate every win. As an SDR, you’ll use a best-in-class tech stack to generate high-impact conversations and real ARR, all while growing both personally and professionally. We champion individuality, curiosity, and a supportive atmosphere-plus, we’re recognized as a Forbes and Fortune best workplace. If you’re ready to make a difference, have fun, and reach new heights with the best team around, come join the herd!

As An Active Member Of Our Team, You Will…

Qualify, follow up, educate and develop a substantial volume of inbound and outbound leads to progress prospects further into Cribl’s sales process
Efficiently respond and qualify inbound marketing leads according to set SLAs
Generate sales-ready meetings and opportunities for sales executives using Cribl’s qualification criteria
Research target new accounts, identify key personas, add contacts, emails and generate interest through cold discovery calls and email campaigns
Leverage taught sales techniques to maximize customer interactions enough to provide high level introduction
Use of strong selling and influencing skills to understand and uncover customer needs and business challenges to effectively pitch how Cribl solves them
Log, track, and maintain Salesforce consistently according to Cribl’s lead to opportunity flow process
Accurately distribute leads/meetings through discovery to assigned sales executives
Consistently achieve meeting quota to ensure territory revenue and growth objectives are met
Work closely with Sales Directors and attend customer meetings as required
Attend sales meetings, training, and local trade shows to keep current with technology.
Work directly with marketing to drive continuous improvement in lead quality conversion rates and pipeline generation
Covering the UK Territory and able to travel in to the London Office

If You’ve Got It – We Want It

Minimum of 1-3 years of previous prospecting experience
Familiarity with systems. Specifically Salesforce, Outreach.io, and ZoomInfo and other prospecting tools
Excellent written/verbal communication skills
Strong business and tech acumen
Highly motivated, driven and self-starting individual
Ability to work in a fast paced, team environment
Ability to understand customer needs and meet that need with a successful product sale
Excellent time management/organizational skills
Prior lead generation or sales prospecting experience and a college degree will enhance your consideration for this role

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Bring Your Whole Self

Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.

Apply now >