# Senior Performance Marketing Manager – Paid Social Remote from[Canada](https://jobicy.com/job-region/canada.md)Salary, yearly, CAD 118,575 - 153,450Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted10 Jun 2026Apply before10 Jul 2026Experience level Senior Views / Applies 1043 / 146 [About company](https://jobicy.com/company/samsara.md) [Share](#share) About [Samsara](https://jobicy.com/company/samsara.md) Samsara provides software and insights for physical operations to help businesses operate their physical operations more efficiently. * [Computer Software](https://jobicy.com/company-category/software.md) * 2015 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. 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Upgrade to Plus ### AI Summary This Senior Performance Marketing Manager role at Samsara focuses on leading paid social efforts in Mexico and Canada to drive customer acquisition. The position requires strategic development and hands-on execution across platforms like Meta, LinkedIn, YouTube, and CTV, with an emphasis on experimentation and data-driven optimization. The ideal candidate will have a strong analytical background and experience in scaling campaigns while adapting to local market dynamics. Samsara offers a high-impact role in a hyper-growth environment, contributing to the digital transformation of physical operations. The role is based in Canada and offers a competitive salary range. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires strategic thinking, deep analytical skills, and execution across multiple paid social platforms in two distinct markets, making it highly challenging. ### Salary Analysis Median Highly Competitive CAD136,013CA Market CAD100k – 160k 0 CAD176k AI Insight The offered salary range of $118,575 to $153,450 CAD is competitive for a Senior Performance Marketing Manager role in Canada. It aligns with market median for experienced professionals in this field. ### Core Skills Required [Paid Social](https://jobicy.com/jobs?search_keywords=Paid+Social.md) [Meta Ads](https://jobicy.com/jobs?search_keywords=Meta+Ads.md) [LinkedIn Ads](https://jobicy.com/jobs?search_keywords=LinkedIn+Ads.md) [Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance+Marketing.md) [Data Analysis](https://jobicy.com/jobs?search_keywords=Data+Analysis.md) [Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign+Optimization.md) [Customer Acquisition](https://jobicy.com/jobs?search_keywords=Customer+Acquisition.md) [ROAS](https://jobicy.com/jobs?search_keywords=ROAS.md) [Budget Management](https://jobicy.com/jobs?search_keywords=Budget+Management.md) [Market Localization](https://jobicy.com/jobs?search_keywords=Market+Localization.md) ### Cover Letter Sample Dear Hiring Manager, I am excited to apply for the Senior Performance Marketing Manager - Paid Social position at Samsara. With over 7 years of experience driving customer acquisition through paid social channels, I have a proven track record of scaling campaigns across Meta, LinkedIn, and emerging platforms. I am particularly drawn to Samsara's mission of transforming physical operations and believe my data-driven approach and strategic mindset align perfectly with this role. I look forward to the opportunity to contribute to your growth in Mexico and Canada. Sincerely, [Your Name] Copy ### Sample Interview Questions How would you approach scaling paid social campaigns in a new market like Mexico while maintaining ROI?I would start by conducting market research to understand local consumer behavior, platform preferences, and competitive landscape. Then, I'd launch small-scale tests to optimize targeting, creative, and bidding strategies before scaling budgets. Continuous A/B testing and performance monitoring would ensure we maintain a strong ROAS.Describe a time you used data to make a strategic shift in a paid social campaign that significantly improved results.At my previous company, I noticed declining ROAS on LinkedIn for a B2B campaign. After analyzing the data, I discovered that our target audience was more active on Reddit. I shifted budget to Reddit ads and created tailored content, resulting in a 40% increase in pipeline and a 25% lower CPA.How do you prioritize which paid social platforms to invest in for a given market?I evaluate platform reach, cost efficiency, audience alignment, and the buyer's journey stage. For top-of-funnel, I focus on broad reach platforms like Meta and YouTube; for bottom-of-funnel, LinkedIn and targeted search. I also test emerging platforms and measure incremental impact through attribution modeling.Explain your process for localizing global paid social campaigns for a specific region.I collaborate with local teams to adapt creative, copy, and offers to cultural nuances and language. I also adjust targeting parameters based on regional demographics and behaviors. A/B testing of localized vs. global versions helps optimize performance.How do you stay updated with changes in paid social algorithms and industry trends?I subscribe to industry newsletters, follow thought leaders on LinkedIn, participate in webinars, and regularly test new features. I also share insights with my team to ensure our strategies remain cutting-edge. Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: We’re looking for a strategic, results-driven Senior Performance Marketing Managerto lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You’ll play a key role in scaling our campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit — while exploring new platforms that open up growth opportunities in these markets. The right candidate is both strategic and hands-on, analytical, and excited to uncover growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets, and an ideal opportunity for someone who thrives in data-driven environments, loves problem solving, and is motivated by owning outcomes from start to finish. This role is open to candidates based in Canada. You should apply if: * You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. * You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what’s happening, but to find the insight others miss and turn it into an unfair advantage. * You think like a seller: You don’t just produce research for research’s sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work. * You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment. * You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. ### In this role, you will: * Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels. * Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences. * Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior. * Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization. * Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms. * Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results. * Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes. * Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals. * Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets. * Maintain accurate budget tracking and pacing; flag risks and opportunities proactively. * Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs. * Present performance insights and strategic recommendations to marketing leadership on a regular cadence. * Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices Minimum requirements for the role: * 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus. * Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market. * Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube). * Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo. * Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies. * Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps. * Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives. * Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams. * High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously. * Bachelor’s degree. An ideal candidate also has: * Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas. * A deep understanding of B2B attribution models and the non-linear buyer journey, particularly as it applies to video and social-first channels. * Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc). The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary$118,575—$153,450 CAD Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why [our rewards](https://www.samsara.com/company/careers/benefits) are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [accessibleinterviewing@samsara.com](mailto:accessibleinterviewing@samsara.com) or [click here](https://forms.gle/DrM6DFQUiSgfPtCVA) if you require any reasonable accommodations throughout the recruiting process. Our Commitment to Authenticity We use [Tofu](https://hiretofu.com/privacyPolicy), a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s [Candidate Privacy Notice](https://www.samsara.com/legal/candidate-privacy-notice) for more information. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our [blog post here](https://samsara.com/blog/avoiding-fake-job-offers). 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