# Senior Content Marketing Manager, Narrative & Comms Remote from[APAC](https://jobicy.com/job-region/apac.md)Salary, yearly, USD 155,000 - 155,000Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted10 Jun 2026Apply before10 Jul 2026Experience level Senior Views / Applies 1588 / 524 [About company](https://jobicy.com/company/revenuecat.md) [Share](#share) About [RevenueCat](https://jobicy.com/company/revenuecat.md) The subscription platform for mobile apps * [Computer Software](https://jobicy.com/company-category/software.md) * 2017 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary RevenueCat is hiring a Senior Content Marketing Manager to own the company’s narrative and external voice. You will craft sharp commentary on the app ecosystem, write reactive content for industry events, and ensure consistent messaging across social, media, and company communications. This role is ideal for someone who thinks in narratives, writes with speed and clarity, and wants to influence hundreds of millions of users. The position is remote-first with a collaborative team spanning 25+ countries. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires a mix of strategic thinking, writing speed, and cross-functional coordination, but it's not a highly technical or specialized field, so difficulty is moderate. ### Salary Analysis Median Highly Competitive USD155,000US Market USD130k – 170k 0 USD187k AI Insight The offered salary of $155,000 is at the median for a senior content marketing manager role in the US, reflecting competitive compensation for the level of ownership and impact expected. ### Core Skills Required [Content Marketing](https://jobicy.com/jobs?search_keywords=Content+Marketing.md) [Narrative Strategy](https://jobicy.com/jobs?search_keywords=Narrative+Strategy.md) [Communications](https://jobicy.com/jobs?search_keywords=Communications.md) [Social Media](https://jobicy.com/jobs?search_keywords=Social+Media.md) [Developer Marketing](https://jobicy.com/jobs?search_keywords=Developer+Marketing.md) [App Economy](https://jobicy.com/jobs?search_keywords=App+Economy.md) [Writing](https://jobicy.com/jobs?search_keywords=Writing.md) [Thought Leadership](https://jobicy.com/jobs?search_keywords=Thought+Leadership.md) [Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Crossfunctional+Collaboration.md) [Brand Voice](https://jobicy.com/jobs?search_keywords=Brand+Voice.md) ### Cover Letter Sample I am excited to apply for the Senior Content Marketing Manager, Narrative & Comms role at RevenueCat. With a strong background in crafting compelling narratives for SaaS and developer-focused companies, I understand the power of a clear, opinionated voice in a crowded market. Your position at the center of the app economy is unique, and I am eager to help shape RevenueCat’s perspective on industry shifts. In my previous role, I led reactive content strategies that amplified our company’s stance on policy changes, resulting in a 40% increase in social engagement. I am adept at writing quickly without sacrificing clarity, and I thrive in collaborative environments where I can align with product marketing and leadership on key messages. I share RevenueCat’s value of “Always Be Shipping” and have a track record of producing content that resonates with developers and founders. My approach combines data-driven insights with a sharp point of view, ensuring that every piece adds to the brand’s authority. I look forward to the possibility of bringing my narrative-building skills to your team and helping RevenueCat’s voice become indispensable in the app ecosystem. Copy ### Sample Interview Questions Can you describe a time when you had to craft a rapid response to an industry change? What was your process and outcome?When Apple announced its App Store fee changes, I led a cross-functional team to produce a reactive blog post and social thread within 24 hours. I quickly gathered internal data, synthesized key implications for developers, and wrote a clear, opinionated piece that positioned our company as a trusted source. The post gained 50k views and was shared by industry influencers.How do you ensure consistency of voice across different channels and types of content?I develop a brand voice guide with clear tone and language principles, and I audit existing content to identify inconsistencies. I also collaborate closely with designers and social media managers to align visuals and messaging. For each project, I review the core narrative and check that it fits the company's broader perspective before approving.Tell me about a time your content strategy had a measurable impact on business goals.In my last role, I launched a thought leadership series on SaaS trends that led to a 25% increase in qualified leads. By aligning topics with our sales team's pain points, the content attracted C-level executives and resulted in several high-value demos. I tracked attribution through UTM parameters and CRM data.How do you stay informed about the app ecosystem and generate original commentary?I subscribe to key industry newsletters, follow developer forums and social media discussions, and set up Google Alerts for major platforms. I also schedule weekly time to brainstorm angles on recent news. I use a content matrix to identify gaps where our perspective can add value, then pitch ideas to the content team.What's your approach to working with product marketing and leadership to amplify launches?I start by understanding the product's key differentiators and target audience. I then map out a narrative that ties the launch to broader industry trends. I coordinate with product marketing on timing, create a content calendar including social posts, pitches to select media, and internal communications. Post-launch, I measure engagement and adjust the narrative for future campaigns. RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue. We’re a remote‑first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in. The Role: RevenueCat sits at the center of the app economy. Thousands of apps rely on our infrastructure, and our data and perspective on the market are unlike anyone else’s. But having great insights isn’t enough – we need to show up consistently with a clear, opinionated voice that developers, founders, and the broader industry trust and pay attention to. We’re hiring a Content Marketing Manager, Narrative & Comms to own how RevenueCat shows up in the world. You’ll shape our point of view on the app ecosystem, write the pieces that establish our voice, and make sure our best work gets in front of the right people – through social, outreach, selective media, and smart distribution. When Apple changes its fee structure, when a new platform policy reshapes the market, when we launch something important – you’re the person who makes sure RevenueCat has something sharp to say and that it actually travels. You’ll work as part of a small, collaborative content team – alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research – as well as cross-functionally with product marketing, leadership, and the broader marketing org. Your lane is clear: you own RevenueCat’s narrative, voice, and external presence. The rest of the team creates great content; you make sure RevenueCat shows up with a consistent, sharp point of view across everything we do and say. This is for someone who thinks in narratives, not just blog posts. You have strong opinions about what’s happening in the app ecosystem, you write with speed and clarity, and you understand that great content marketing means having a genuine point of view – not just producing content. What You’ll Be Responsible For: * Industry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat’s response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don’t just report what happened; you explain why it matters and what developers should think about next. * Company Communications & Amplification: Own RevenueCat’s external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions. * Social Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat’s reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You’re not managing the day-to-day social calendar or scheduling promotional posts; you’re the person who writes the posts that make people follow RevenueCat because we have something worth saying. * Voice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right. What Success Looks Like: Within the first month, you’ll: * Get up to speed on RevenueCat’s voice, editorial standards, and how we talk about the app ecosystem. * Build working relationships with the content team, product marketing, and leadership. * Publish your first reactive piece in response to an industry development. * Audit RevenueCat’s current social presence and identify opportunities to sharpen the voice. Within the first 3 months, you’ll: * Establish a repeatable cadence for industry commentary that positions RevenueCat as a trusted, opinionated voice. * Extend the reach of at least one major product launch beyond the launch blog – product marketing owns the positioning and announcement; you own how it travels externally. * Start building RevenueCat’s social voice into something people actively follow for perspective, not just product updates. * Write your first company communication (announcement, milestone, or policy position). Within the first 6 months, you’ll: * Be the go-to person internally for “how should we talk about this?” – whether it’s an industry development, a product launch, or a company moment. * Have a proven process for turning ecosystem news into published RevenueCat commentary within 24–48 hours. * Own the amplification and outreach strategy for at least one data-driven report or research piece, working with the Insights & Research Manager and Integrated Marketing Lead to maximise its reach. * Show measurable growth in RevenueCat’s social engagement and follower quality. After 12 months, you’ll: * Have established RevenueCat as one of the most-cited and most-followed voices in the app economy. * Own a clear, repeatable playbook for company communications, product launch amplification, and industry commentary. * Be a trusted internal and external voice on how RevenueCat shows up in the world. * Show clear impact on brand authority, audience growth, and content reach. What We’re Looking For: * 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing. * Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice. * You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what’s happening and why it matters. * A narrative mindset. You think about how a company’s story gets told across every touchpoint – not just individual pieces of content. * Experience with content distribution and amplification. You’ve thought about how to make content travel, not just how to create it. * Comfortable interpreting data and research findings. You won’t be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands. * Strong editorial judgment. You know what’s worth responding to and what isn’t. You can move fast without sacrificing quality. * Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can’t be replaced. Ideally You: * Have experience owning a company’s external voice or brand narrative at a B2B or developer-focused company. * Have worked in or closely with comms, PR, or brand marketing – but you’re not a traditional PR person. You understand earned attention comes from having something worth saying. * Have experience building a social presence that’s known for perspective and point of view, not just content promotion. * Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity. ## What we offer: * Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator * 10-year window to exercise vested equity options * Fully remote and flexible work environment * 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge * $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning Curious about the interview process? Discover more in [our blog post](https://www.revenuecat.com/blog/company/how-we-hire-at-revenuecat/) about how we hire and learn tips to help you succeed. Show more [Apply now >](https://jobicy.com/jobs/146002-senior-content-marketing-manager-narrative-comms.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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