# Sales Development Representative II, Emerging – Instacart Business

Remote from[Canada](https://jobicy.com/job-region/canada.md)Annual salary Undisclosed Salary information is not provided for this position.
Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department  [Sales](https://jobicy.com/categories/seller.md) Employment type Full Time, Job posted10 Jun 2026Apply before10 Jul 2026Experience level  Midweight
Views / Applies 3990 / 1435 [About company](https://jobicy.com/company/instacart.md) [Share](#share)

About [Instacart](https://jobicy.com/company/instacart.md)

Instacart invites the world to share love through food. This is how homemade is made.

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[Internet](https://jobicy.com/company-category/internet.md)
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Actively Hiring  Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance.       Tailor Resume Check Job Fit Cover Letter

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###  AI Summary

This Sales Development Representative II role at Instacart Business is focused on the emerging market segment, requiring full-cycle sales ownership from prospecting to close. The ideal candidate has 2+ years of B2B sales experience, a track record of exceeding quotas, and strong outbound prospecting skills. They will build pipeline, close deals, and collaborate with cross-functional teams. The role offers the opportunity to shape go-to-market strategy in a fast-growing area of the business.

### Role DNA

Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative

AI Insight This role requires managing a full sales cycle from prospecting to close, with a high volume of outbound touches and quota attainment, making it moderately challenging for experienced sales professionals.

### Salary Analysis

Median  Highly Competitive  $100,000US Market $60k – 120k 0 $132k      AI Insight The offered salary is not listed, but based on market data for a Sales Development Representative II at a leading tech company like Instacart, the total compensation likely ranges from $80,000 to $120,000, with a median around $100,000. This is competitive for the role and location.

### Core Skills Required

[Sales Development](https://jobicy.com/jobs?search_keywords=Sales+Development.md) [Outbound Prospecting](https://jobicy.com/jobs?search_keywords=Outbound+Prospecting.md) [Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md) [CRM](https://jobicy.com/jobs?search_keywords=CRM.md) [Pipeline Management](https://jobicy.com/jobs?search_keywords=Pipeline+Management.md) [B2B Sales](https://jobicy.com/jobs?search_keywords=B2B+Sales.md) [SaaS Sales](https://jobicy.com/jobs?search_keywords=SaaS+Sales.md) [Cold Calling](https://jobicy.com/jobs?search_keywords=Cold+Calling.md) [Account Management](https://jobicy.com/jobs?search_keywords=Account+Management.md) [Communication Skills](https://jobicy.com/jobs?search_keywords=Communication+Skills.md)

### Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Sales Development Representative II position at Instacart Business. With over 2 years of B2B sales experience and a proven track record of exceeding quotas, I am confident in my ability to drive new logo acquisition in the emerging market segment. I have a strong background in outbound prospecting, full-cycle sales, and cross-functional collaboration. I am particularly drawn to Instacart's mission to transform the grocery industry and would love to contribute to building the B2B purchasing experience. Thank you for considering my application.

Sincerely, [Your Name]

Copy

### Sample Interview Questions

How do you handle objections from a prospect during a cold call?I listen carefully to the objection, acknowledge it, and then pivot to addressing the underlying need. For example, if a prospect says they're happy with their current provider, I might ask about pain points they still experience and highlight how our solution specifically solves those issues.Describe a time you exceeded your sales quota. What strategies did you use?In my previous role, I consistently exceeded my quarterly quota by 120% by focusing on high-intent leads and personalizing my outreach. I used A/B testing for email sequences and prioritized accounts that fit our ideal customer profile, which led to higher conversion rates.How do you prioritize your pipeline when you have multiple leads at different stages?I use a combination of deal size, stage, and time to close. I focus on moving late-stage deals forward first, but also allocate time daily for top-of-funnel activities. I regularly review my pipeline and adjust based on upcoming deadlines or strategic opportunities.How do you research and qualify leads before reaching out?I start by identifying key decision-makers using LinkedIn Sales Navigator and company websites. I look for triggers like funding news, job changes, or growth announcements. Then I tailor my messaging to address their specific business challenges and ensure they fit our ICP.Tell me about your experience with Salesforce. How do you use it to manage your sales activities?I use Salesforce daily to log calls, emails, and meetings, and to track pipeline stages. I rely on dashboards and reports to monitor my progress against quota and to identify bottlenecks. I also use it for lead scoring and to ensure all interactions are documented for team visibility.  We’re transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first)

## Why this role is on the menu

Instacart Business is building the go-to B2B purchasing experience for teams that need fast, reliable delivery of food, office essentials, and last-mile supplies — and we’re still in the early innings. The emerging-market segment is largely untapped, and we need a sharp, entrepreneurial seller to help us define how we reach and win these customers. We’re hiring an SDR II to own full-cycle sales in this segment and directly shape how Instacart Business grows. This role sits at the intersection of outbound hustle and strategic product partnership, and the person who fills it will have a direct line of sight to how we scale from a team of 6 to a market leader.

## What you’ll cook up in your first year

* A healthy, self-sourced pipeline of emerging-market logos — built from consistent 40–60 daily outbound touches and 3x+ pipeline coverage — that directly fuels Instacart Business’s new logo growth.
* Net-new closed-won revenue in the emerging segment, from first touch through signed deal, with a track record of meeting or exceeding monthly and quarterly quota.
* Repeatable, tested playbooks for prospecting and closing in the emerging segment — including refined ICPs, A/B-tested sequences, and conversion benchmarks that the broader team can build on.
* Meaningful cross-functional partnerships with Product, Engineering, Marketing, and Operations — bringing the voice of your customers into roadmap conversations, pilots, and packaging decisions.
* A reputation as the go-to for emerging-market deal expertise: someone who can run tailored demos, build ROI narratives for multiple personas, and navigate buying committees with confidence.

## The secret ingredients we’re looking for

Must-have pantry staples

(Minimum Qualifications)

* 2+ years of B2B sales experience in SDR, BDR, or AE roles, with a focus on outbound prospecting and new logo acquisition.
* 1+ year owning a full sales cycle for SMB or emerging-market accounts, including discovery, demo, negotiation, and close.
* Documented track record of meeting or exceeding quota (pipeline generation and/or closed-won attainment) in recent roles.
* Proficiency with Salesforce CRM and at least one sequencing tool (e.g., Outreach or Salesloft), plus LinkedIn Sales Navigator or similar data enrichment tools.
* Strong written and verbal communication skills with the ability to tailor messaging to multiple personas (e.g., Operations, Facilities, HR/Workplace, Procurement).
* Ability to work West Coast hours; candidates based in the United States or Canada.
* Bachelor’s degree or equivalent practical experience.

Optional garnishes

(Preferred Qualifications)

* Experience selling logistics, delivery, e-commerce, procurement, workplace/office services, foodservice, or expense management solutions.
* Familiarity with sales methodologies such as MEDDICC, BANT, or SPICED and a disciplined approach to pipeline management and forecasting.
* Proven experience building early-stage sales motions or playbooks in a high-growth or startup environment.
* Comfort running tailored demos and ROI/value narratives that resonate with multiple stakeholders and buying committees.
* Experience partnering with Product and Engineering to influence pilots, beta programs, or roadmap priorities based on customer feedback.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN$30.77—$32.45 CAD Show more

[Apply now >](https://jobicy.com/jobs/146084-sales-development-representative-ii-emerging-instacart-business.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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