# Director, Enterprise Product Marketing Remote from[Canada](https://jobicy.com/job-region/canada.md)Salary, yearly, CAD 203,000 - 214,000Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted10 Jun 2026Apply before10 Jul 2026Experience level Director Views / Applies 3521 / 178 [About company](https://jobicy.com/company/instacart.md) [Share](#share) About [Instacart](https://jobicy.com/company/instacart.md) Instacart invites the world to share love through food. This is how homemade is made. * [Internet](https://jobicy.com/company-category/internet.md) * 2012 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary Instacart is seeking a Director of Enterprise Product Marketing to lead go-to-market strategy for its B2B platform serving grocery retailers and CPG brands. The role involves developing positioning, messaging, and multi-channel campaigns to drive awareness and lead generation. The ideal candidate has 10+ years of B2B SaaS marketing experience, people management skills, and the ability to translate complex technology into compelling narratives for C-suite audiences. This role offers a salary range of $203,000-$214,000 CAD yearly and requires a builder mindset and cross-functional collaboration. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This is a senior Director role requiring over 10 years of B2B marketing experience, people management, and the ability to drive enterprise go-to-market strategy, making it highly challenging. ### Salary Analysis Median Market Rate CAD208,500CA Market CAD180k – 250k 0 CAD275k AI Insight The offered salary range of $203,000 to $214,000 CAD per year is competitive for a Director-level role in the Canadian SaaS market, particularly for a leading company like Instacart. It aligns with market rates for senior product marketing leadership. ### Core Skills Required [Product Marketing](https://jobicy.com/jobs?search_keywords=Product+Marketing.md) [B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B+Marketing.md) [SaaS](https://jobicy.com/jobs?search_keywords=SaaS.md) [Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=GotoMarket+Strategy.md) [Leadership](https://jobicy.com/jobs?search_keywords=Leadership.md) [Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md) [Campaign Management](https://jobicy.com/jobs?search_keywords=Campaign+Management.md) [Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales+Enablement.md) [Thought Leadership](https://jobicy.com/jobs?search_keywords=Thought+Leadership.md) [Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Crossfunctional+Collaboration.md) ### Cover Letter Sample Dear Hiring Manager, I am excited to apply for the Director, Enterprise Product Marketing position at Instacart. With over 10 years of B2B marketing experience and a proven track record of driving go-to-market strategies for SaaS platforms, I am confident in my ability to lead your enterprise product marketing team. My expertise in building compelling narratives for C-suite audiences and managing cross-functional campaigns aligns perfectly with Instacart's mission to transform the grocery industry. I look forward to contributing to your team and would welcome the opportunity to discuss my qualifications further. Copy ### Sample Interview Questions Can you describe a time you developed a go-to-market strategy for a complex enterprise product?I led the launch of a new AI-powered analytics platform, coordinating with product, sales, and marketing to create a unified message, resulting in a 30% increase in qualified leads within the first quarter.How do you approach building and mentoring a product marketing team?I focus on setting clear goals, providing regular feedback, and fostering a culture of collaboration and creativity. I ensure each team member understands their role in the broader commercial strategy.What is your experience with multi-channel B2B campaigns?I have executed campaigns spanning webinars, content marketing, paid media, and events, with a strong focus on measurable ROI and alignment with sales pipeline goals.How do you stay updated on industry trends and incorporate them into marketing strategies?I regularly attend industry conferences, engage with thought leaders, and analyze market research to ensure our messaging remains relevant and ahead of competitors.Describe a challenging cross-functional project and how you ensured alignment.When launching a new product line, I facilitated weekly cross-functional meetings with product, sales, and customer success, creating a shared roadmap and addressing conflicts early to ensure a cohesive launch. We’re transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first) ## Why this role is on the menu Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery. ## What you’ll cook up in your first year * A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption. * A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners. * A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success. * A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations. * A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets. * ## The secret ingredients we’re looking for You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity. Must-have pantry staples (Minimum Qualifications) * 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines * People management experience, with a track record of growing and developing marketing teams * Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation * Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite * Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials * Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority * Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities * High proficiency with Google Slides and comfort with basic marketing analytics Optional garnishes (Preferred Qualifications) * Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles * Familiarity marketing to a range of company sizes, from large enterprises to SMBs * Background in a high-growth startup or scale-up environment * Technical proficiency that enables effective partnership with product and engineering teams #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/). For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN$203,000—$214,000 CAD Show more [Apply now >](https://jobicy.com/jobs/146099-director-enterprise-product-marketing.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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