# Senior Marketing Automation Manager Remote from[EMEA](https://jobicy.com/job-region/emea.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted11 Jun 2026Apply before11 Jul 2026Experience level Senior Views / Applies 3527 / 777 [About company](https://jobicy.com/company/canonical-ltd.md) [Share](#share) About [Canonical Ltd.](https://jobicy.com/company/canonical-ltd.md) Trusted open source for enterprises * [Computer Software](https://jobicy.com/company-category/software.md) * 2004 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary Canonical, the company behind Ubuntu, seeks a Senior Marketing Automation Manager to join its fully remote marketing team in EMEA. The role focuses on designing advanced lifecycle journeys, optimizing Marketo/HubSpot/Salesforce MC performance, building scalable automation workflows, and leading experimentation programs. Ideal candidates have deep expertise in marketing automation platforms, programming languages like Python and SQL, and a data-driven approach to lead nurturing and segmentation. The position offers a competitive base pay, fully remote work, and a personal learning budget of $2,000 per year. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires advanced proficiency in multiple marketing automation platforms and programming languages (Python, JS, SQL, Velocity), indicating a high level of technical skill and experience, but not the most complex executive level. ### Salary Analysis Median Highly Competitive $140,000US Market $100k – 180k 0 $198k AI Insight The job listing does not provide a specific salary range, but for a Senior Marketing Automation Manager in the US market, typical salaries range from $100,000 to $180,000 annually, with a median around $140,000. Given the remote and global nature of the role, compensation may vary by location, but the company mentions a competitive base pay and annual reviews. ### Core Skills Required [Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md) [HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md) [Salesforce Marketing Cloud](https://jobicy.com/jobs?search_keywords=Salesforce+Marketing+Cloud.md) [lead nurturing](https://jobicy.com/jobs?search_keywords=lead+nurturing.md) [marketing automation](https://jobicy.com/jobs?search_keywords=marketing+automation.md) [Python](https://jobicy.com/jobs?search_keywords=Python.md) [SQL](https://jobicy.com/jobs?search_keywords=SQL.md) [CRM integration](https://jobicy.com/jobs?search_keywords=CRM+integration.md) [segmentation strategy](https://jobicy.com/jobs?search_keywords=segmentation+strategy.md) [campaign management](https://jobicy.com/jobs?search_keywords=campaign+management.md) ### Cover Letter Sample I am excited to apply for the Senior Marketing Automation Manager position at Canonical. With over 7 years of experience in marketing automation and a deep proficiency in Marketo, HubSpot, and Salesforce Marketing Cloud, I have successfully designed and optimized complex lifecycle journeys that drive engagement and conversion. My technical background in Python, SQL, and JavaScript enables me to build scalable workflows and integrate systems seamlessly, aligning with your focus on automation and data-driven decision-making. I am particularly drawn to Canonical's remote-first culture and pioneer spirit in open source. I thrive in environments that emphasize ownership, collaboration, and continuous improvement, and I am eager to contribute to your marketing leadership team. My experience includes leading experimentation programs and developing advanced lead scoring and nurturing frameworks, which I believe will add immediate value to your campaigns. Thank you for considering my application. I look forward to the opportunity to discuss how my skills and passion for technology marketing can support Canonical's mission. Copy ### Sample Interview Questions Can you describe a complex marketing automation workflow you designed and optimized? What tools did you use and what were the results?I designed a multi-channel nurture workflow for a B2B SaaS company using Marketo and Salesforce. The workflow included lead scoring based on behavior and demographic data, triggered email sequences, and sales alerts. By A/B testing subject lines and content, we increased lead-to-opportunity conversion by 25% and reduced time-to-engagement by 30%.How do you approach lead scoring and segmentation to ensure high-quality leads are passed to sales?I start by defining ideal customer profiles and behavior patterns with sales stakeholders. Using Marketo's scoring model, I assign points for explicit actions (e.g., form fills, demo requests) and implicit actions (e.g., email opens, page visits). Segmentation is based on firmographic, behavioral, and lifecycle stage data. I regularly review and adjust scoring thresholds to align with sales feedback and conversion analytics.What programming languages have you used in marketing automation, and how have they helped you solve a specific challenge?I've used Python, SQL, and JavaScript. For example, I used Python to cleanse and deduplicate a large database before importing into Marketo, and SQL to create custom reports that pulled engagement data across CRM and email platforms. JavaScript helped add dynamic content to landing pages based on user cookies.Describe a time you led an experimentation program to optimize a marketing campaign. What was your process?I led an experiment to optimize email send times for a global audience. We split the audience into four groups based on time zones and tested different send times over two weeks. Using statistical analysis, we found that sending emails at 10 AM local time increased open rates by 15%. The process involved hypothesis formulation, A/B testing, data collection, and iterative refinement.How do you stay current with marketing technology trends, and how have you applied a new trend in your previous role?I follow industry blogs (e.g., MarTech, HubSpot Blog), attend webinars, and participate in online communities. Recently, I implemented predictive lead scoring using machine learning models integrated with Marketo. This allowed us to prioritize leads based on likelihood to convert, improving sales efficiency by 20%. Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. We are looking for an outstanding Senior Marketing Automation Manager. The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. This role sits in the Marketing team reporting to the Marketing leadership. Location: This role will be based remotely in the EMEA region. ## What your day will look like * Design and optimise advanced lifestyle journeys across e-mail and multi-channel CRM * Monitor overall Marketo performance and health * Lead experimentation programmes across nurture streams, targeting and conversion optimisation * Develop advanced lead nurturing, lead scoring and engagement frameworks * Build scalable automation workflows to support other stakeholders in Marketing ## What we are looking for in you * Advanced proficiency with Marketo, Hubspot or Salesforce Marketing Cloud * Experience in setting up integrations and automations between CRM systems and other platforms * Ability to work with at least two of the following languages: Python, JS, SQL, Velocity * A solid understanding of lead generation data * Strong understanding of segmentation strategy and CRM best practices * Engagement with the latest trends in marketing technology ## What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, you can ask in the later stages of the recruitment process. 🏠Fully remote working environment – we’ve been working remotely since 2004! 📚Personal learning and development budget of 2,000 USD per annum 💰Annual compensation review 🏆Recognition rewards 🏝 Annual holiday leave 👶Parental Leave 🧑‍💼Employee Assistance Programme 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ ✈️Priority Pass for travel and travel upgrades for long haul company events ## About Canonical Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. ## Canonical is an equal opportunity employer We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. [Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote Show more [Apply now >](https://jobicy.com/jobs/146167-senior-marketing-automation-manager.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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