# Lead BI Developer Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 120,000 - 150,000Department [Data Science & Analytics](https://jobicy.com/categories/data-science.md) Employment type Full Time, Job posted16 Jun 2026Apply before16 Jul 2026Experience level Senior Views / Applies 682 / 27 [About company](https://jobicy.com/company/launch-potato.md) * Share About [Launch Potato](https://jobicy.com/company/launch-potato.md) Launch Potato builds and scales innovative digital businesses. [Information Technology & Services](https://jobicy.com/company-category/information-technology-services.md) * 2015 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure for key business verticals including Credit Cards and Paid Media. This role involves building standardized dashboards, analyzing complex data, and partnering with business teams to drive analytics-driven decisions. The ideal candidate has 7+ years of BI experience with expert SQL, LookML, and performance marketing knowledge. The position offers a path to grow into a proactive analytical partner who challenges the business with actionable insights. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires deep technical expertise (SQL, LookML) and business acumen with 7+ years of experience, plus ownership of end-to-end reporting. This level of responsibility and skill set places it at a high difficulty. ### Salary Analysis Median Highly Competitive USD135,000US Market USD110k – 160k 0 USD176k AI Insight The offered salary of $120,000 to $150,000 is competitive for a Lead BI Developer role, aligning well with the market median of $135,000. The range reflects the seniority and impact expected, making it an attractive package. ### Core Skills Required [Business Intelligence](https://jobicy.com/jobs?search_keywords=Business+Intelligence.md) [SQL](https://jobicy.com/jobs?search_keywords=SQL.md) [LookML](https://jobicy.com/jobs?search_keywords=LookML.md) [Data Analysis](https://jobicy.com/jobs?search_keywords=Data+Analysis.md) [Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance+Marketing.md) [Dashboard Development](https://jobicy.com/jobs?search_keywords=Dashboard+Development.md) [Data Visualization](https://jobicy.com/jobs?search_keywords=Data+Visualization.md) [Analytics](https://jobicy.com/jobs?search_keywords=Analytics.md) [Reporting](https://jobicy.com/jobs?search_keywords=Reporting.md) [Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Crossfunctional+Collaboration.md) ### Cover Letter Sample I am excited to apply for the Lead BI Developer position at Launch Potato. With over 7 years of experience in business intelligence and a strong background in performance marketing, I have owned reporting pipelines from raw data to actionable dashboards. My expertise in SQL and LookML allows me to extract insights from complex, unstructured data and build scalable models that drive decision-making. I have partnered closely with marketing and account teams to identify trends, optimize campaigns, and improve data literacy. At my previous role, I standardized reporting across multiple verticals, resulting in a 20% increase in self-service analytics adoption. I am drawn to Launch Potato's high-performance culture and the opportunity to own outcomes and drive measurable impact. I am confident I can quickly become a trusted analytical partner and help the team see around corners. Thank you for considering my application. I look forward to discussing how I can contribute to your data-driven success. Copy ### Sample Interview Questions Can you describe a time you standardized reporting across multiple teams? What challenges did you face?In my previous role, I inherited disparate dashboards across marketing and finance. I conducted stakeholder interviews to understand needs, then built a unified LookML model. Challenges included data discrepancies and resistance to change. I solved these by creating clear documentation and training sessions, which increased adoption by 30%.How do you approach analyzing unstructured data to find actionable insights?I start by understanding the business question and the raw data structure. I use SQL to clean and transform data, then look for patterns or anomalies. For example, with clickstream data, I identified a drop in conversion rate by joining session logs with revenue data and pinpointed a technical issue.Explain a complex LookML model you have built and its downstream impacts.I built a multi-layer LookML model for our e-commerce funnel. It included derived tables for session attribution and cumulative metrics. I ensured all dimension logic was consistent, which prevented misreported revenue. Downstream, the data team could easily create self-service dashboards without errors.How do you ensure your reporting drives business decisions?I focus on tying metrics to actionable levers, like CAC or LTV. I present insights in weekly meetings with clear recommendations. For instance, by analyzing creative performance, I suggested reallocating budget to top-performing assets, increasing ROI by 15%.Describe your experience with performance marketing and how you have optimized campaigns using data.I worked with paid media teams to track campaign performance across channels. I built dashboards that monitored cost per conversion and return on ad spend. By analyzing seasonal trends, I recommended bid adjustments that reduced CPA by 10% during peak periods. WHO ARE WE? [Launch Potato](https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers) is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and[OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly MUST HAVE: * Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models * Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate * Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session * Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts * Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business. YOUR ROLE Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren’t currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on. Outcomes (Performance Expectations) * 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals. * 60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context. * 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established. * 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team. * Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings. Competencies * Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions. * Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered. * Business Acumen: Invests in understanding the business by asking the right questions before pulling the data. * Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience. * Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view. * Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for. * Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Show more [Apply now >](https://jobicy.com/jobs/146930-lead-bi-developer.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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