# Regional Marketing Manager

Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 120,000                             - 125,000Department  [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted24 Jun 2026Apply before24 Jul 2026Experience level  Midweight
Views / Applies 852 / 56 [About company](https://jobicy.com/company/skillsoft.md)

* Share About [Skillsoft](https://jobicy.com/company/skillsoft.md)

Skillsoft is a leading provider of online learning and talent management solutions.

[E-learning](https://jobicy.com/company-category/e-learning.md)
*  1998

Actively Hiring  Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance.

###  AI Summary

This is a Regional Marketing Manager role at Skillsoft, a B2B EdTech company. The position is responsible for driving marketing strategy and execution in North America to support revenue growth and pipeline generation. Key responsibilities include field marketing, demand generation, events, account-based marketing, and close alignment with sales teams. The role requires proven experience in B2B field marketing, strong project management skills, and the ability to work cross-functionally.

### Role DNA

Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative

AI Insight The role requires strategic planning, execution of multi-channel programs, and cross-functional collaboration, which presents moderate complexity. However, the structured support from global marketing and clear objectives keep the difficulty at a manageable level.

### Salary Analysis

Median  Highly Competitive  USD122,500US Market USD90k – 150k 0 USD165k      AI Insight The offered salary range of $120,000-$125,000 is competitive and falls slightly above the midpoint for Regional Marketing Managers in the B2B tech sector. It reflects the role's seniority and the company's investment in attracting talent.

### Core Skills Required

[Field Marketing](https://jobicy.com/jobs?search_keywords=Field+Marketing.md) [Demand Generation](https://jobicy.com/jobs?search_keywords=Demand+Generation.md) [B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B+Marketing.md) [Event Planning](https://jobicy.com/jobs?search_keywords=Event+Planning.md) [Account-Based Marketing](https://jobicy.com/jobs?search_keywords=AccountBased+Marketing.md) [Sales Alignment](https://jobicy.com/jobs?search_keywords=Sales+Alignment.md) [Multi-channel Campaigns](https://jobicy.com/jobs?search_keywords=Multichannel+Campaigns.md) [Marketing Operations](https://jobicy.com/jobs?search_keywords=Marketing+Operations.md) [Pipeline Management](https://jobicy.com/jobs?search_keywords=Pipeline+Management.md) [Regional Strategy](https://jobicy.com/jobs?search_keywords=Regional+Strategy.md)

### Cover Letter Sample

I am writing to express my strong interest in the Regional Marketing Manager position at Skillsoft. With extensive experience in B2B field marketing and a proven track record of driving pipeline growth, I am confident in my ability to deliver impactful local marketing strategies for the North America region.

* My background includes managing end-to-end multi-channel campaigns, from planning to execution, and aligning closely with sales teams to achieve revenue targets.
* I have successfully executed events, ABM programs, and digital initiatives that resulted in measurable pipeline influence and conversion.
* I thrive in collaborative environments and am skilled at leveraging cross-functional resources to deliver high-quality marketing outcomes.

I am excited about the opportunity to contribute to Skillsoft's mission of enabling continuous learning and growth. Thank you for considering my application.

Copy

### Sample Interview Questions

Can you describe a successful field marketing campaign you led that significantly impacted pipeline?I orchestrated a regional event series combined with targeted digital ads and email nurtures. This generated over $2M in pipeline and increased sales engagement by 30%.How do you prioritize marketing activities across multiple channels and tight deadlines?I use a project management tool like Asana to track tasks, prioritize based on pipeline impact and sales feedback, and hold regular syncs to adjust as needed.Describe a time you had to align marketing strategy with sales objectives. How did you ensure collaboration?I set up weekly alignment meetings with sales leadership, shared campaign calendars, and created joint KPIs. This fostered transparency and resulted in a 20% increase in qualified leads.How do you measure the success of a regional marketing program?I focus on leading indicators like engagement and conversion metrics, and lagging indicators like pipeline influenced and revenue closed. I use tools like Salesforce and marketing automation to track and report.What experience do you have with account-based marketing, and how would you apply it in this role?I have executed ABM programs targeting top-tier accounts by personalizing campaigns and aligning with sales. For this role, I would identify high-value accounts, create bespoke marketing tactics, and measure account engagement and pipeline acceleration.  At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.

Skillsoft Global Knowledge is seeking an experienced Regional Marketing Manager to own and deliver regional marketing strategy and execution across North America in support of revenue growth, pipeline creation, and regional go‑to‑market priorities. The role operates as an embedded member of the Global Geo & Regional Marketing team, working in close partnership with regional sales and global marketing functions. As the Regional Marketing Manager, you will have the opportunity to be responsible for translating global and regional marketing strategy into high‑impact, locally relevant field marketing programs aligned to sales targets and pipeline goals.

Key Responsibilities

Field Marketing Strategy & Execution

* Own the North America region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives.
* Localize and execute global and regional campaigns for the North America market.
* Manage end‑to‑end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact.

Demand Generation & Campaign Delivery

* Support and execute multi‑channel demand generation programs across North America, including:
Integrated regional campaigns
* Email, nurture, and digital activation
* Sales‑aligned field initiatives

* Work cross‑functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high‑quality delivery.

Events & Experiences

* Plan and execute North America regional marketing events, including:
In‑person and virtual events
* Partner‑led initiatives
* Executive briefings, roundtables, and webinars

* Own event timelines, logistics, vendors, budgets, and stakeholder communications.
* Ensure post‑event follow‑up, reporting, and sales handover are completed effectively.

Account‑Based Marketing (ABM)

* Support and execute ABM programs targeting priority North America accounts.
* Align regional marketing activity with account plans and sales priorities.
* Deliver bespoke, account‑specific regional marketing tactics where required.

Sales & Stakeholder Alignment

* Act as the primary regional marketing partner for North America sales teams.
* Ensure continuous alignment between marketing and sales throughout the funnel.
* Participate in agreed sales and marketing forums to maintain visibility, alignment, and momentum.

Marketing Operations & Workflow Management

* Own and manage all North America regional marketing activity within the marketing project management tool (e.g. Asana), including:
Task creation and prioritization
* Clear ownership, timelines, and dependencies
* Regular status updates and risk visibility

* Ensure field marketing execution is transparent, prioritized, and aligned with agreed plans.

Reporting, Insights & Optimization

* Deliver monthly performance reporting covering:
Campaign and event status
* What is performing well and what is not
* Early insights on leads, pipeline influence, and conversion (where data is available)
* Key risks, blockers, and mitigation actions

* On a quarterly basis:
Analyze performance with internal stakeholders
* Identify optimization opportunities across lead generation, conversion, and ROMI
* Provide clear, actionable recommendations to improve future field marketing impact.

Skills & Experience Required

* Proven experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred).
* Strong track record of executing demand generation, events, and sales‑aligned field programs.
* Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals.
* Excellent stakeholder management and cross‑functional collaboration skills.
* Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously.
* Data‑driven mindset with the ability to translate insights into actionable recommendations.

Preferred Experience

* Exposure to account‑based marketing (ABM) programs.
* Experience working in a regional or multi‑country market (North America highly preferred).

Target base salary range for this job requisition is anticipated to be approximately $120,000- $125,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

## MORE ABOUT SKILLSOFT:

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at [skillsoft.com](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.skillsoft.com%2F&data=05%7C02%7CAlicia.Webb%40skillsoft.com%7C36d2da8de0194a56800708de643c71a1%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C639058407944984460%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=vKXEeOW14HJrrID0XOoQJVjVbwOsMZAEXYws7OBBySU%3D&reserved=0).

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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[Apply now >](https://jobicy.com/jobs/147604-regional-marketing-manager.md)

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