# Principal Product Manager – Customer Activation Remote from[UK](https://jobicy.com/job-region/uk.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Product & Operations](https://jobicy.com/categories/management.md) Employment type Full Time, Job posted24 Jun 2026Apply before24 Jul 2026Experience level Senior Views / Applies 1536 / 76 [About company](https://jobicy.com/company/wise.md) * Share About [Wise](https://jobicy.com/company/wise.md) Money without borders — fast, simple, and fair international money transfers. [Financial Services](https://jobicy.com/company-category/financial-services.md) * 2011 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary Wise is seeking a Principal Product Manager for Customer Activation to lead the development of an AI-powered assistant and tailor cross-border transfer experiences for new customers. This role involves driving customer activation through data, design, and experimentation, while collaborating with regional and platform teams. Success is measured by conversion rates and customer effort scores. The position offers the opportunity to shape AI-first product experiences at scale and build from 0 to 1 and beyond. The ideal candidate will have a strong background in product management, AI, and cross-functional leadership. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role involves leading high-impact, strategic initiatives in a complex domain (AI and cross-border payments), requiring deep expertise and coordination across multiple teams. However, it is achievable for an experienced Principal PM. ### Salary Analysis Median Highly Competitive $200,000US Market $150k – 250k 0 $275k AI Insight The salary information is not provided, but based on the US market for a Principal Product Manager role, the estimated median salary is around $200,000. This is competitive for a senior-level position with high responsibility and impact in fintech. ### Core Skills Required [Product Management](https://jobicy.com/jobs?search_keywords=Product+Management.md) [Artificial Intelligence](https://jobicy.com/jobs?search_keywords=Artificial+Intelligence.md) [Conversational Banking](https://jobicy.com/jobs?search_keywords=Conversational+Banking.md) [Customer Activation](https://jobicy.com/jobs?search_keywords=Customer+Activation.md) [Strategy](https://jobicy.com/jobs?search_keywords=Strategy.md) [Data-Driven](https://jobicy.com/jobs?search_keywords=DataDriven.md) [Cross-Functional Leadership](https://jobicy.com/jobs?search_keywords=CrossFunctional+Leadership.md) [Experimentation](https://jobicy.com/jobs?search_keywords=Experimentation.md) [FinTech](https://jobicy.com/jobs?search_keywords=FinTech.md) [Growth](https://jobicy.com/jobs?search_keywords=Growth.md) ### Cover Letter Sample Dear Hiring Manager, I am excited to apply for the Principal Product Manager - Customer Activation role at Wise. With a strong background in product management and a passion for leveraging AI to solve real-world problems, I believe I can drive the strategic initiatives outlined in this role. My experience leading cross-functional teams and scaling products from zero to millions has prepared me to take on the challenge of shaping Wise's AI Assistant and tailoring route-by-route experiences. I am particularly drawn to the opportunity to combine conversational AI with financial services to create seamless, personalized customer journeys. I am eager to bring my expertise in data-driven experimentation, stakeholder management, and product strategy to Wise. Thank you for considering my application. I look forward to the possibility of contributing to your mission of moving money around the world effortlessly. Sincerely, [Your Name] Copy ### Sample Interview Questions How would you approach defining the success metrics for the AI Assistant in the first transfer experience?I would start by aligning with stakeholders on key outcomes: new customer conversion rate, reduction in contact rate, and customer effort score. Then, I'd define leading indicators like engagement with the assistant, completion of guided steps, and sentiment analysis. These metrics should be tracked via A/B testing and funnel analysis.Describe a time you led a product from 0 to 1. What were the key challenges and how did you overcome them?At my previous company, I led the launch of a mobile onboarding feature. Key challenges included undefined user needs and technical dependencies. I overcame them by conducting lean user research to identify pain points, and worked closely with engineering to scope a minimal viable product. We iterated based on early feedback and achieved a 30% increase in activation.How do you prioritize between building a scalable AI infrastructure versus tailoring experiences for specific routes?I would use a weighted impact-effort framework. For AI infrastructure, I'd assess its leverage across multiple routes. For route-specific tailoring, I'd prioritize based on volume and conversion potential. The goal is to find synergies: build infrastructure that enables route-specific customization at scale.How would you drive alignment among diverse stakeholders (e.g., regional teams, compliance, engineering) when there is disagreement on priorities?I would facilitate a data-driven discussion, presenting customer insights and business impact projections. I'd create a transparent prioritization matrix and ensure each stakeholder's concerns are addressed. If needed, I'd escalate to a consensus decision after showing trade-offs.What experience do you have with AI or conversational interfaces in a product context?I have led the development of a chatbot for customer support that reduced response time by 50%. I worked with NLP engineers to design conversation flows and iteratively improved responses based on user interactions. This taught me the importance of balancing automation with human touchpoints. ## Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world’s money. For everyone, everywhere. More about [our mission](https://wise.jobs/our-mission) and [what we offer](https://wise.jobs/what-we-offer). ## Job Description Join us solving one of the biggest growth opportunities at Wise; shaping how millions of prospective new Wise customers around the world complete their first transfer to move money across borders with personalized AI Assistant and tailored experiences in each route. Today, many of our customers try cross-border transfers for the first time in their life with Wise. They need superior value in price and speed in their specific route, a seamless experience that turns an unfamiliar process into something so effortless, personalized and locally relevant that choosing any other provider becomes unthinkable. You’ll eliminate these barriers by leading: * Wise AI Assistant: You’ll shape and scale our AI-powered concierge that provides personalized, contextual guidance during the first transfer and beyond. You’ll also spearhead new innovative experiences replacing traditional UX screens with agentic conversational banking. * Tailored Experiences Route-by-Route: You’ll create a systematic approach to harvest insights from assistant and beyond, and rally the organization to win new customers by tailoring the product offering and experiences route by route (e.g. GBP->EUR) working closely with regional, pricing, and payment operations teams. About the team The Send Activation team consists of dedicated world-class engineers, designers, analysts, and researchers working across our offices in London and Budapest. Success is measured by new customer send flow conversion rate, monthly new cross-currency send customers, new customer contact rate and customer effort score. You will be: * Owning two interconnected high impact areas simultaneously driving the AI Assistant and the route-by-route activation strategy, finding synergies between the insight engine from assistant conversation and core product improvements. * Shaping Wise’s conversational AI banking future taking the AI Assistant from contextual helper to agentic concierge defining the path from chat to conversational transfer setup and scaling interaction mediums to beyond Wise App like MCPs. * Building a scalable systems for global impact creating systematic frameworks that enable regional teams to win their own routes independently * Driving customer activation through data, design and experimentation using conversion funnels, AI-generated insights, competitor benchmarks, and A/B testing to identify and capture opportunities route by route and also global step changes. * Collaborating across the organization working with Platform team on shared AI infrastructure, regional teams on local execution, compliance on new capabilities, and engineering and vendors on the cutting edge agentic AI technologies. * Managing diverse stakeholders by bringing priorities and clarity through customer insights, data, and product sense – making decisions through facts, not opinions * Leading without authority world-class designers, developers, and analysts to help the team reach their full potential and ship exceptional products This role will give you the opportunity to: * Shape AI-first product experiences at scale: You’ll define how millions of customers interact with AI assistants during their most critical financial decisions – a category-defining opportunity in conversational banking. * Build 0 -> 1 and 1 -> 100M: From piloting AI capabilities to building systematic playbooks that multiply impact across regions — you’ll play new product launches and also scale products to millions of customers. * Autonomy: Even at this scale you can choose your own path to success – you’ll have the freedom to define the vision with the responsibility for making it happen. * Flexibility: Be flexible in how and where you work, we understand everyone needs a little something different so we’ll do our best to make it happen. * Global collaboration and travel: Work with regional teams and vendors across London, Budapest, Tallinn, Austin, Singapore — travel to collaborate and localize the product around the world. * Path to Leadership: Successful candidates can grow into Product Lead roles in the near future for the broader activation area as it scales. ## Qualifications A bit about you: * You are an experienced product manager (5+ years) who has solved complex customer-facing problems at global scale, ideally in fintech. * You have experience with AI/ML-powered products – whether building conversational experiences, recommendation systems, or other AI-first features. You understand the unique challenges of shipping non-deterministic products (LLMs, evaluation, guardrails, iteration loops). * You are customer obsessed. You approach every problem from the eyes of a first-time user who is nervous about sending their hard-earned money internationally. * You have a strong sense of UX and a strict attention to UI details, and have a track record of delivering excellent UX. Design skills are a clear desired bonus. * You eat analytics for breakfast – can use funnel data, cohort analysis, conversion metrics, and qualitative insights to identify, diagnose and prioritize problems. * You have experience in qualitative design testing, to assess solutions against functional and emotional needs. * You have experience with experimentation and growth — A/B testing, funnel optimization, and systematic approaches to improving conversion at scale. * You have a good technical understanding – comfortable discussing LLM architectures, API integrations and can partner effectively with engineers to expedite delivery. * You are self-driven and a first-principles thinker; you deal well with ambiguity and noise, you can manage two parallel roadmaps, and pave the way for things that haven’t been done before. * You are able to turn a vision into actions with tangible building blocks of a roadmap and hands-on execution at pace to deliver impact faster. * You have experience in building strong cross-functional team culture for best-in-class engineers, designers, analysts and researchers particularly across locationally distributed team/stakeholders. * You are excited about shaping the future of agentic AI experiences and moving money globally for millions of customers, businesses and partners around the world! ## Additional Information Restricted Stock Units (RSUs) & numerous amount of other benefits: [https://www.wise.jobs/2020/07/07/benefits-in-our-london-office/](https://www.wise.jobs/2020/07/07/benefits-in-our-london-office/) – Regular compensation reviews – Generous stock options package – 25 days holiday (plus the usual bank holidays and three “me days”) – Generous pension with enhanced company contributions – “Mobile Wise” — work remotely for 3 months each year – Private medical cover – Loads more! Ready to shape conversational AI experiences and help millions move money around the world? For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it’s like to work at Wise visit [Wise.Jobs](https://www.wise.jobs/). Keep up to date with life at Wise by following us on [LinkedIn](https://www.linkedin.com/company/1769571/) and [Instagram](https://www.instagram.com/wisecareers/). Show more [Apply now >](https://jobicy.com/jobs/147622-principal-product-manager-customer-activation.md) > Annual salary information is not provided for this position. 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