# SEO/AEO Strategist Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 110,000 - 130,000Department [SEO](https://jobicy.com/categories/seo.md) Employment type Full Time, Job posted25 Jun 2026Apply before25 Jul 2026Experience level Midweight Views / Applies 66 / 7 [About company](https://jobicy.com/company/betterhelp.md) [Share](#share) About [BetterHelp](https://jobicy.com/company/betterhelp.md) Find yourself in therapy. * [Mental Health Care](https://jobicy.com/company-category/mental-health-care.md) * 2013 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary BetterHelp, the world's largest online therapy service, is seeking an SEO/AEO Strategist to drive organic growth across international markets. This role blends traditional SEO with emerging answer engine optimization (AEO) for AI search experiences. You'll manage content refresh initiatives, performance reporting, and competitive analysis for Spanish, French, Dutch, and German markets. The ideal candidate has deep expertise in search strategy and a passion for mental health accessibility. This position offers a competitive salary and the chance to make a significant impact in a supportive, mission-driven environment. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires expertise in both traditional SEO and emerging AI search technologies, along with international market experience, making it challenging. However, the company provides support and resources, keeping difficulty at a 4. ### Salary Analysis Median Highly Competitive USD120,000US Market USD80k – 150k 0 USD165k AI Insight The offered salary range of $110,000 to $130,000 is competitive for a senior SEO strategist role, especially considering the specialized focus on AEO and international markets. It falls within the typical market range of $80,000 to $150,000, reflecting the high demand for these skills. ### Key Skills SEO AEO Content Strategy International SEO AI Search Performance Analysis E-E-A-T Data-Driven Cross-Functional Collaboration ### Cover Letter Sample Dear Hiring Team, I am excited to apply for the SEO/AEO Strategist position at BetterHelp. With over 7 years of experience driving organic growth for global brands, I have developed a deep understanding of both traditional search engines and emerging AI-driven discovery platforms. At my previous role, I led a content refresh initiative that boosted organic traffic by 40% across three international markets. I am particularly drawn to BetterHelp's mission of making mental health care accessible. My expertise in E-E-A-T principles and multilingual SEO aligns perfectly with the requirements for the Spanish, French, Dutch, and German markets. I thrive at the intersection of technical strategy and content, and I am eager to build the playbook for the evolving search landscape. Thank you for considering my application. I look forward to discussing how my skills can contribute to BetterHelp's growth and mission. Sincerely, [Your Name] Copy ### Possible Interview Questions How do you approach optimizing content for AI overviews and large language models versus traditional search results?I focus on providing clear, structured, and authoritative answers that align with user intent. For AI overviews, I ensure content is concise, uses semantic markup, and cites credible sources. For traditional search, I prioritize keyword relevance, meta tags, and internal linking.Describe a time you managed a large-scale content refresh project. What was your process and how did you measure success?At my previous role, I led a refresh of 500+ articles. I prioritized based on traffic potential and content quality gaps. I used AI tools to assist with updates, then monitored rankings, CTR, and conversions. The project resulted in a 30% increase in organic traffic within six months.How do you stay updated on search algorithm changes and AI search developments?I follow industry blogs like Search Engine Land, participate in SEO communities, and attend webinars. I also run experiments to test changes in AI search behavior. Additionally, I use tools like Google Search Console and BrightEdge to monitor performance trends.Can you explain your experience with E-E-A-T and how you apply it to content optimization?E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is critical, especially in regulated industries like healthcare. I ensure content is created or reviewed by subject matter experts, cites credible sources, includes author bios, and is accurate. I also focus on user feedback and external citations to build authority.How would you prioritize SEO initiatives across multiple international markets with limited resources?I would analyze each market's search demand, competition level, and business potential. I'd use a scoring model to rank opportunities based on traffic impact, conversion rates, and alignment with company goals. I'd also leverage shared content templates and translation best practices to maximize efficiency. ## Who are we and why should you join us? BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the SEO/AEO Strategist at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. ## What are we looking for? We’re looking for an experienced International SEO/AEO Manager to own organic growth across our priority international markets. You’ll sit at the intersection of technical strategy, content, and editorial — driving qualified user acquisition for a global brand operating in a highly regulated industry. As AI reshapes how people discover and consume information, this role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. You’ll bring that lens to our Spanish, French, Dutch, and German markets and build the playbook for what comes next. ## What will you do? ## Search Strategy & Optimization * Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences. * Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio. * Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential. * Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users. * Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations. ## Performance Analysis & Reporting * Serve as the primary owner of SEO and AEO performance reporting across the organization. * Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders. * Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance. * Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements. * Communicate key trends, risks, opportunities, and strategic insights on a recurring basis. ## Content & Competitive Intelligence * Conduct ongoing analysis of content performance, competitor strategies, and search visibility. * Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance. * Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings. * Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes. * Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance. ## Planning & Prioritization * Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints. * Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity. * Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth. * Collaborate cross-functionally to ensure optimization efforts align with broader business objectives. ## What will you NOT do? * You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success. * You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do. * You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here! * You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really. ## Can I work remotely? Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel. ## Requirements * 4+ years of experience in SEO, content strategy, organic growth, or a related field. * Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets. * Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments. * Strong understanding of E-E-A-T principles and modern search quality frameworks. * Experience optimizing content authored, reviewed, or validated by credentialed experts. * Demonstrated experience analyzing search performance and translating insights into optimization strategies. * Experience building and maintaining dashboards and reporting for stakeholders and leadership teams. * Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools. * Strong project management, prioritization, communication, and stakeholder management skills. ## Preferred * Experience working directly within mental health, healthcare, wellness, or telehealth content environments. * Experience building AI-powered, human-in-the-loop workflows for content optimization. * Experience managing enterprise-level content libraries and large-scale content refresh programs. * Experience with Looker Studio, Tableau, or other business intelligence platforms. * Understanding of conversion rate optimization and content performance measurement. ## Benefits * Remote work with regular in-person bonding experiences sponsored by the company * Competitive compensation * Holistic perks program (including free therapy, employee wellness, and more) * Excellent health, dental, and vision coverage * 401k benefits with employer matching contribution * The chance to build something that changes lives – and that [people love](https://www.betterhelp.com/reviews/) * Any piece of hardware or software that will make you happy and productive * An awesome community of co-workers The base salary range for this position is $110,000 – $130,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf). Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions. At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status. Notice to Candidates: BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page ([betterhelp.com/careers](http://betterhelp.com/careers)) or reputable job boards like our official[LinkedIn](https://www.linkedin.com/company/betterhelp/jobs/) or[Indeed](https://www.indeed.com/jobs?q=BetterHelp&l=remote&from=searchOnHP%2Cwhatautocomplete%2CwhatautocompleteSourceStandard&vjk=b0bfe5fb85c831a5) pages, and all official BetterHelp recruitment emails will come from the domain @[betterhelp.com](http://betterhelp.com/). Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam. Show more [Apply now >](https://jobicy.com/jobs/147696-seo-aeo-strategist.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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