# Sr Worldwide GTM Specialist – GenAI, AI Services and Bedrock, Data & AI GTM Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 147,900 - 220,200Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted26 Jun 2026Apply before26 Jul 2026Experience level Senior Views / Applies 37 / 14 [About company](https://jobicy.com/company/amazon-com.md) [Share](#share) About [Amazon.com](https://jobicy.com/company/amazon-com.md) Amazon is a global e-commerce leader, offering everything from books to electronics and beyond. * [Consumer Goods](https://jobicy.com/company-category/consumer-goods.md) * 1994 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. 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Upgrade to Plus ### AI Summary Amazon Web Services (AWS) is seeking a Sr Worldwide GTM Specialist for AI Services and Bedrock to drive go-to-market strategies for generative AI and machine learning services. The role involves defining GTM plans, engaging with customers and partners, influencing product direction, and scaling adoption across global markets. The ideal candidate combines deep technical expertise in GenAI with strong business acumen to lead cross-functional initiatives and evangelize AWS AI services. This position offers the opportunity to shape the future of AI adoption at a leading cloud provider. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This role demands a rare combination of advanced technical knowledge in generative AI, strategic marketing, and cross-team leadership, making it highly challenging. ### Salary Analysis Median Market Rate USD184,050US Market USD120k – 250k 0 USD275k AI Insight The offered salary range of $147,900-$220,200 is competitive for a senior GTM specialist in AI services, with a median of $184,050 falling above typical market benchmarks. This reflects the high demand for expertise in generative AI and the strategic importance of the role. ### Key Skills GTM Strategy Generative AI Amazon Bedrock Customer Engagement Market Development Cross-functional Collaboration Technical Evangelism AWS Services Partner Management Strategic Planning ### Cover Letter Sample Dear Hiring Manager, I am writing to express my strong interest in the Sr Worldwide GTM Specialist role for AI Services and Bedrock at AWS. With over 8 years of experience in go-to-market strategy and a deep expertise in generative AI and cloud technologies, I am excited about the opportunity to drive adoption of Amazon's AI services globally. In my previous role at a leading tech company, I successfully launched several AI-powered products, developing GTM plans that resulted in a 40% increase in customer adoption within the first year. I have a proven track record of collaborating with product, sales, and marketing teams to align strategies and execute scalable programs. I am particularly drawn to AWS's customer-obsessed culture and the chance to work with cutting-edge technologies like Amazon Bedrock. I am confident that my technical background and strategic mindset will enable me to effectively evangelize these services and help customers transform their businesses. Thank you for considering my application. I look forward to the possibility of contributing to AWS's mission of enabling innovation through AI. Sincerely, [Your Name] Copy ### Possible Interview Questions Describe your experience in developing and executing a go-to-market strategy for a new AI product. What were the key challenges and outcomes?In my previous role, I led the GTM for a natural language processing platform. We identified target segments, created sales enablement content, and coordinated with product teams to refine features. The key challenge was educating the market on AI value; we overcame it by building reference architectures and pilot programs, resulting in 50% adoption growth in six months.How would you approach influencing product direction for Amazon Bedrock based on customer feedback?I would establish regular feedback loops with customers through advisory boards and direct engagements. By synthesizing common pain points and use cases, I would present prioritized feature requests to product teams, backed by market data and revenue potential. I'd also collaborate with solutions architects to prototype solutions that demonstrate product gaps.Can you give an example of a cross-functional initiative you led that involved sales, marketing, and engineering teams? How did you ensure alignment?I led a campaign to drive adoption of a machine learning service in the healthcare vertical. I organized weekly syncs with stakeholders, created a shared roadmap, and used a RACI matrix to clarify responsibilities. The key was setting common KPIs and celebrating milestones together, which increased collaboration and led to a 30% increase in pipeline.How do you stay current with the rapidly evolving generative AI landscape, and how would you leverage that knowledge in this role?I regularly attend conferences like re:Invent and NeurIPS, follow research papers, and participate in internal AI communities. In this role, I would use that knowledge to identify emerging trends, create thought leadership content, and advise customers on best practices. For instance, I would develop use case guides for new model types that Bedrock supports.Describe a time you had to evangelize a complex technical concept to a non-technical executive. What approach did you take?I presented the business case for a predictive analytics tool to a VP of Sales. I focused on ROI, using analogies like 'anticipating customer needs like a GPS predicts traffic.' I avoided jargon and used visuals to show impact. The executive understood the value and approved a pilot, which later expanded company-wide. Do you want to help define the future of Go to Market (GTM) for Amazon AI Services and Amazon Bedrock? In this role, you will be responsible for defining, building, and deploying targeted strategies to accelerate customer adoption of Amazon purpose built AI Services, including Amazon Transcribe, Amazon Polly, Amazon Textract, and Amazon Bedrock. You will engage with product managers to influence product direction and help our customers utilize Amazon AI Services, working backwards from key customer use cases in areas such as Voice AI. Responsibilities also include developing GTM plans, leading customer engagements, driving external/internal evangelism, and developing scale assets. Key job responsibilities You will have the opportunity to define go-to-market (GTM) strategy for Amazon AI Services and lead cross-functional initiatives to expand existing markets, develop scalable programs to drive adoption, and identify new opportunities. This involves activities including market sizing, working with your counterparts from across the globe to build an opportunity pipeline, working with customers to understand technical requirements, creating content to train the field teams, driving industry thought-leadership, working with product teams to define new features, and identifying partners. As the ideal candidate, you possess a business and technology background that enables you to lead and drive engagements with customers from various segments, from startups to multinational enterprises. You have domain expertise in Generative AI and key ML powered use cases. You have the technical depth to articulate the benefits of Amazon Bedrock, and other GenAI related services and solutions to data scientists, and C-Level executives. In addition, you have a good understanding of the GenAI market trends, ecosystem, opportunities, and are passionate about market development and evangelism. You will need to be adept at interacting, communicating, and partnering with teams within AWS (product, solutions architecture, sales, marketing, and professional services) and externally with customers and model providers. You will drive the development of the GTM plan for building and scaling adoption of Amazon AI Services, interact with customers directly to understand their business problems, and work with and model providers and our solutions architects to help them define and implement scalable GenAI solutions to solve them. You will also work closely with account teams and product teams to unblock and drive production implementations. A day in the life You will need to be adept at interacting, communicating and partnering with other teams within AWS such as services teams, field solutions architecture, sales, marketing, representing your team to executive management and working directly with AWS’s top customers. You should be passionate about helping companies/partners understand best practices for operating on AWS. You will also look for patterns and trends that can be broadly applied across an industry segment or a set of customers that can help accelerate innovation. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. ## Basic Qualifications – 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience – 5+ years of professional or military experience – 2+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience – Bachelor’s degree – Experience developing strategies that influence leadership decisions at the organizational level – Experience selling enterprise software or cloud-based applications – Experience explaining complex technical concepts to various business and technical audiences – Experience presenting to both technical and non-technical executive audiences – Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology ## Preferred Qualifications – Experience interpreting data and making business recommendations – Experience identifying, negotiating, and executing complex legal agreements – Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions – Experience interpreting data and making business recommendations across leadership and cross-functional teams – Experience using analytical tools for workforce metrics and reporting – Experience using data and analytics to drive sales strategy and results – Experience representing and advocating for a variety of critical customers and working cross-functionally – Experience managing cross-functional projects and initiatives – Experience explaining technical concepts in pre-sales environments – Experience managing competing priorities and using metrics to drive business decisions Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit [https://amazon.jobs/content/en/how-we-hire/accommodations](https://amazon.jobs/content/en/how-we-hire/accommodations) for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at [https://amazon.jobs/en/benefits](https://amazon.jobs/en/benefits). USA, NY, New York – 162,700.00 – 220,200.00 USD annually USA, WA, Seattle – 147,900.00 – 200,100.00 USD annually Show more [Apply now >](https://jobicy.com/jobs/147857-sr-worldwide-gtm-specialist-genai-ai-services-and-bedrock-data-ai-gtm.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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