# Senior Product Manager (Creatives)

Remote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)Annual salary Undisclosed Salary information is not provided for this position.
Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department  [Product & Operations](https://jobicy.com/categories/management.md) Employment type Full Time, Job posted26 Jun 2026Apply before26 Jul 2026Experience level  Senior
Views / Applies 28 / 10 [About company](https://jobicy.com/company/stackadapt.md) [Share](#share)

About [StackAdapt](https://jobicy.com/company/stackadapt.md)

Discover the self-serve programmatic advertising platform used by digital marketers around the world.

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###  AI Summary

StackAdapt is seeking a Senior Product Manager for its Creatives team to lead the development of a comprehensive creative production platform. This role involves owning the strategy and roadmap for AI-powered content generation, video/CTV creative builders, and integrations. The ideal candidate has experience shipping complex software products, leading 0→1 initiatives, and working in AdTech or creative platforms. This is a high-impact, fast-paced position with significant autonomy and cross-team collaboration.

### Role DNA

Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative

AI Insight This role involves leading 0→1 initiatives, AI integration, and cross-team coordination, which requires deep expertise and strategic thinking, placing it at a higher difficulty level.

### Salary Analysis

Median  Highly Competitive  $160,000US Market $120k – 200k 0 $220k      AI Insight The salary for this position is not specified, but based on US market rates for a Senior Product Manager in AdTech, a median of $160,000 is competitive. The range typically spans $120,000 to $200,000 depending on experience and location.

### Key Skills

Product Management AdTech AI/ML Creative Strategy Roadmap Planning Cross-functional Collaboration Data-Driven Decision Making Generative AI 0→1 Product Development Video/CTV

### Cover Letter Sample

Dear Hiring Manager,

I am thrilled to apply for the Senior Product Manager (Creatives) role at StackAdapt. With over 8 years of product management experience in AdTech and creative platforms, I have a proven track record of leading 0→1 initiatives and shipping complex, AI-powered products. At my previous company, I drove the development of a generative AI tool for ad creatives that increased client efficiency by 30%.

I am particularly drawn to StackAdapt's mission to build a one-stop-shop for creative production. My experience in cross-functional collaboration with engineering, design, and data science aligns perfectly with this role's requirements. I am confident I can translate the bold vision into actionable roadmaps and deliver products that advertisers love.

Thank you for considering my application. I look forward to discussing how I can contribute to the Creatives team.

Sincerely,
[Your Name]

Copy

### Possible Interview Questions

Can you describe a time you led a 0→1 product initiative? How did you validate the problem and define the roadmap?At my previous role, I identified that our advertisers struggled with creating video ads at scale. I conducted user interviews and analyzed usage data to validate the need. I then defined a roadmap focusing on template-based creation and AI-powered enhancements, which we launched in six months and achieved 40% adoption among target users.How do you approach integrating AI/ML capabilities into a product? Give an example.I work closely with data scientists and engineers to understand model capabilities and limitations. For a generative AI feature, I defined success metrics like generation time and user satisfaction, and we iterated on the UI to give users control over outputs. We also implemented feedback loops to improve the model over time.Describe your process for setting and monitoring KPIs for a product portfolio.I start by identifying the key business objectives and then define actionable metrics like feature adoption, user retention, and revenue impact. I set up dashboards for real-time monitoring and hold regular reviews with the team to assess progress and pivot if needed.How do you handle competing priorities between different teams or stakeholders?I facilitate alignment by clearly communicating the product vision and trade-offs. I prioritize based on impact and effort, and I ensure stakeholders understand the rationale. I also maintain a transparent roadmap and hold weekly syncs to address concerns early.Can you discuss your experience with creative platforms and how you ensure the tooling meets real creative workflows?In my last role, I built a collaborative design tool. I shadowed creative teams, conducted usability tests, and incorporated feedback into the product. We also partnered with the creative studio to run beta tests, ensuring the tool matched their workflow and produced high-quality work.  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

The Creatives team is on a mission to build a one-stop-shop for advertisers’ creative production and management needs. We’re developing a comprehensive in-house product that lets clients create, enhance, preview, store, and manage CTV, video, audio, DOOH, display, and native ads at scale — whether they start from ready-made templates or build from scratch. By delivering a robust, full-featured in-house solution, we reduce our clients’ reliance on costly third-party creative providers and empower advertisers to move faster and more efficiently.

The next chapter for the team centers on AI-powered content generation and a multi-channel creative experience, with particular focus on AI first video and CTV solutions. It’s a high-impact, fast-moving area with significant room to define the product, the technology, and the creative workflows that will set the standard for how advertisers build at scale.

As a Senior Product Manager on the Creatives team, you’ll own a portfolio at the heart of this ambition. This is a 0→1 space that spans multiple teams and disciplines, and you’ll set the direction for it: shaping strategy, making the hard calls, and shipping. You’ll partner closely with Engineering, Design, Creative Studio, Data Science, and Revenue to translate a bold vision into products advertisers love.

StackAdapt is a remote first company. This role is open to candidates in Canada and the United States.

## What You’ll Be Doing

* Own the strategy, roadmap, and end-to-end delivery for a portfolio spanning the video/CTV creative builder, AI-generated and brand content products, and creative integrations with social and partner platforms.
* Lead 0→1 initiatives from first principles — research and validate the problem, frame the opportunity, define the path forward, and drive it to launch and adoption.
* Translate complex, cross-team problems into a clear vision and crisp, actionable requirements that give Engineering, Design, and QE unambiguous direction on how features should behave.
* Partner with Data Science and Engineering to shape how AI/ML and generative content capabilities are applied across creative formats, making sound technical trade-offs along the way.
* Define key success metrics, monitor KPIs, and make data-informed decisions about what to build, what to cut, and what to double down on.
* Work hand-in-hand with Creative Studio to ensure the tooling reflects real creative workflows and produces work that meets a high creative and brand bar.
* Build new integrations with external platforms, partnering across teams to open up a wider range of creative assets and ad formats within the creative library.
* Communicate precisely and proactively across the organization, keeping stakeholders aligned and informed at the right level and the right time.
* Support customer-facing teams by resolving questions about your portfolio and helping triage bugs and regressions as they appear.

## What You’ll Bring to the Table

* Proven experience as a Product Manager at a technology company, with a track record of shipping large, complex software products end-to-end (and you can speak to your successes).
* Demonstrated success leading 0→1 initiatives that span multiple teams — you bring structure and direction to new problem spaces and rally others around a clear plan.
* Experience building products in AdTech, MarTech, or creative platforms, with a meaningful edge for those who’ve worked on creative-building or generative AI products.
* Strong fluency with AI/ML and generative AI concepts — enough to partner deeply with Data Science and Engineering, reason about capabilities and limitations, and make informed product decisions.
* A technical background (Computer Science, Engineering, or equivalent hands-on experience) that lets you discuss technical trade-offs, integrations, and architecture credibly with engineers.
* A keen design and creative sense, balanced with technical depth — you pair an eye for what “great” looks like with the ability to partner closely with engineering on how to build it.
* An excellent cross-functional collaborator who can tailor your approach across Engineering, Design, Creative Studio, Data Science, and Revenue without skipping a beat.
* Clear, structured writing and communication — you distill complex ideas into words that build consensus and align stakeholders around your vision.
* Strong prioritization instincts grounded in reason, clarity, and purpose — you focus the team on the most impactful work and the KPIs you’re moving.
* A leadership style rooted in influence rather than formal authority, and the judgment to operate independently in a fast-moving, evolving space.

## StackAdapter’s Enjoy:

* Highly competitive salary
* Retirement/ 401K/ Pension Savings globally
* Competitive Paid time off packages including birthday’s off!
* Access to a comprehensive mental health care program
* Health benefits from day one of employment
* Work from home reimbursements
* Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
* Robust training and onboarding program
* Coverage and support of personal development initiatives (conferences, courses, books etc)
* Access to StackAdapt programmatic courses and certifications to support continuous learning
* An awesome parental leave program
* A friendly, welcoming, and supportive culture
* Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We’ve been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We’ve been awarded: [G2 Top Software for 2026](https://www.stackadapt.com/resources/blog/g2-2026-best-software-awards)
[2026 Best Workplaces™ for Young Talent](https://www.greatplacetowork.ca/en/bestworkplaces/best-workplaces-for-young-talent/2026) and [in Canada](https://www.stackadapt.com/resources/blog/great-place-to-work-best-workplaces-canada-2026) by Great Place to Work®
[#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising](https://www.stackadapt.com/resources/blog/best-cross-channel-advertising-platform) To learn more about our privacy practices, please see our [Privacy Policy](https://www.stackadapt.com/legal-document-centre/website-and-platform-user-privacy-policy). #LI-REMOTE Show more

[Apply now >](https://jobicy.com/jobs/147860-senior-product-manager-creatives.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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